Picture this. You’re hosting a Q&A sesh following a virtual event. You’ve prepared some exciting topics and answers to potential panel questions, but you notice low engagement as soon as you start. People appear bored and distracted, and some folks even exit your event…What went wrong? This scenario is more common than you think. According to a 2023 Zippia survey, 67% of workers are distracted during virtual meetings. Paying attention during virtual events is challenging — especially in a world full of unanswered emails, push notifications, and pings all vying for your brainspace. It’s no ..read more

You’ve brainstormed some stellar ideas for your virtual conference — even reached out to potential guests to speak at your event. And they’re showing interest, as are your stakeholders! But hang on, what about the virtual event platform you’d use to host your online gathering? Tough call? Truth be told: despite the variety out there, it can be challenging to trust a tool for meeting all your requirements while offering attendees a remarkable (and error-free) event experience. Thankfully though, there are tools with friendly customer support teams that can help you host your dream virtual even ..read more

When you’re planning a virtual event, it can be easy to get caught up in the (many!) details involved. What platform will you host it on? Which speakers will you invite? How will you attract attendees to the event and spread the word? However, there’s one detail that marketers should be thinking about early on — yet often forget about until much later on: the post-event report. In today’s data-driven world, marketers need to justify every decision they make and every dollar they spend. Putting on a virtual event isn’t cheap, and creating a strong post-event report can help you prove the retur ..read more

In 2022, live shopping contributed an estimated $17 billion in sales in 2022. But by 2026, that figure is forecasted to account for $55 billion in sales. McKinsey estimates live commerce could account to 20% of all ecommerce in just a few short years. (And no — we’re not talking QVC or cheesy 24-hour shop-a-thons.) Instead, live shopping is a hybrid event that captures attention with limited drops and timed offers while entertaining and immersing customers in your brand. In China, live shopping has dominated the landscape since Alibaba pioneered Taobao Live in 2016, but Western ecomm darlings ..read more

In case you haven’t noticed, virtual events aren’t merely a flash in the pan.  Here’s why: they’re cheaper to run than in-person gatherings and there’s no cap on attendees, making it easier than ever to welcome in a global audience. Plus, experts predict the virtual events industry will grow by an average 21% annually over the next eight years. One popular virtual event that is here to stay is the virtual roundtable, which brings experts together to discuss a popular topic. The best roundtables also invite the audience to take part in the conversation, making the event interactive, engag ..read more

A lot of us are familiar with the time delay in video data transfer. You may have experienced it on video calls and live streams, too. For instance, that one time when you cracked a joke and burst into laughter only to realize it’s a few seconds before there’s laughter on the other side. However, you can’t afford this type of lag or latency issue when you’re interacting with a live audience, broadcasting a town hall, or hosting a virtual event. That’s where low latency comes into the picture. So what exactly is low latency? Do you need to reduce latency for all your live events? Let’s answer ..read more

In the past two years, we’ve hosted and attended hundreds of webinars, virtual events, virtual conferences, and happy hours. Some virtual events went off without a hitch while others experienced a few bumps in the road. Regardless of what mistakes the event industry has made, we learned a lot about virtual events and have continued to rapidly grow and evolve the entire industry, together.  With all the first hand experience, education, and resource expansion, event professionals now find themselves more equipped to put on better virtual conferences than ever before. But how do you go fro ..read more

Let’s face it: engaging audiences with interactive experiences and content is hard. Even the most seasoned event marketers need inspiration from time to time. And with all the new virtual event trends and changing audience needs, marketers need to stay nimble and creative to provide best-in-class branded experiences.  We’ve gathered ten of our favorite influential brand activations to help you get up to speed on what other brands are building for their campaign and audience experiences! Keep reading to discover the answer to what is brand activation. Afterwards, explore real brand activa ..read more

A lot of us are familiar with the time delay in video data transfer. You may have experienced it on video calls and live streams, too. For instance, that one time when you cracked a joke and burst into laughter only to realize it’s a few seconds before there’s laughter on the other side. However, you can’t afford this type of lag or latency issue when you’re interacting with a live audience, broadcasting a town hall, or hosting a virtual event. That’s where low latency comes into the picture. So what exactly is low latency? Do you need to reduce latency for all your live events? Let’s answer ..read more

You’ve got a great topic and you’re ready to go live with a webinar! Your audience exists, but they may not be aware of your event. To capture the largest possible audience, you’ll need a killer webinar registration page.  While this may seem simple, it’s a great opportunity to make a strong first impression, leave breadcrumbs for potential attendees, and solicit questions — all while capturing leads. When done well, you’ll have the building blocks for longer term relationships. Not sure where to start? In this article, we’ll share how to build a webinar registration page to attract your ..read more