How to improve the management and syndication of product master data to meet the FMCG eCommerce marketing mandates from Coles and Woolworths ..read more

What Australia’s Social Media Ban for Under-16s Means for Brand Marketers Targeting Kids ..read more

Do you struggle to reach new customers?  Its the EXACT reason why you need to have a Multichannel Marketing Strategy in place ..read more

Boost Your Online Visibility: 16 Proven marketing tips for business success and to help your brand appear more within shoppers online searches ..read more

Optimising Products for Google Search, Lens, and AI Tools: Harnessing the Power of Emerging Search Trends ..read more

AI Beginners Guide - strategic design and deployment of Artificial Intelligence (AI) solutions that integrate and enhance your business operations ..read more

Are you paying monthly fees to some marketing consultant to have random content being posted across your social media profiles? It’s all too common for small businesses to get hooked into a monthly fee for social media marketing, only to find that what is delivered is a bunch of meaningless and unmeasurable posts, AND being told that it’s “branding” or “building an audience.” If your marketing consultant hasn’t provided you with a content marketing plan that includes a messaging strategy to support the goals and objectives from this content, it’s time to end the service immediately. The Small ..read more

In today’s competitive business landscape, many companies find themselves caught in a cycle of ineffective marketing strategies—spending significant sums on social media promotions or paid advertising with little to show in return. If your brand is struggling to gain meaningful engagement or drive sales through scattered marketing efforts, it’s time to consider a more focused marketing strategy: Channel Marketing. The Pitfalls of Traditional Scattergun Marketing If your current strategy revolves around gaining likes and shares on social media, it’s crucial to recognise that these metrics alone ..read more

In today’s challenging economic environment, characterised by a high cost of living and ever-evolving customer shopping trends, consumer packaged brands face a critical need to innovate. With a growing thirst for more personalised shopping experiences and brands aligning with social causes, NPD Innovation (New Product Development) plays an indispensable role. It is essential for attracting new shoppers, staying ahead of consumer-driven trends, and sustaining growth by driving sales both in-store and online. Driving the Need for NPD Innovation Leading brand manufacturers are increasingly invest ..read more

Learn about the common misconceptions business face surrounding AI and how AI could transform your business by improving efficiency, productivity and customer engagement.  Artificial Intelligence (AI) has become a transformative force in the business world, offering unprecedented opportunities for innovation, efficiency, and growth. However, for many business owners, the idea of adopting AI can be both exciting and daunting. The rapid pace of technological advancements, coupled with widespread misconceptions, often leaves businesses wondering whether AI is applicable to their specific nee ..read more