As we enter an increasingly virtual workplace culture, more and more brands are finally realizing that staying relevant requires getting caught up to speed on virtual event-planning—and they’re learning the hard way that it’s more than just hitting “go live” and letting it all fly. Thankfully, video and webinar platform companies are responding: there’s never been more competition out there when it comes to virtual events, webinars, and live streaming platforms to help brands grow their audiences and broaden their online presence. And the proof is not just in the sheer number of webinar platfo ..read more

Admittedly, with the adoption of WiFi-equipped radios, smart speakers, and cars, internet radio is enjoying the limelight. The switch from 3G to 4G and 5G that has increased internet speeds has also contributed to the growth of web radio channels. Besides, the market is rife with possibility. Americans spend 912 minutes listening to online radio every week. So you have an audience ready to consume the content of your stream. Even if it’s not a channel that you intend to start from scratch as a side project or hobby, there’s still plenty of reasons to live stream your station. Use a radio chann ..read more

COVID-19 has brought drastic changes to the way we meet, work, and communicate with one another. As a result, more companies are hiring and working remotely. As the future of work changes, executives and HR personnel are gearing up by revamping their internal communications strategies and investing in technology that promote collaboration and productivity for remote and hybrid teams. It’s no surprise that a comprehensive video library and platform will be essential for work including employee onboarding, executive communications, and asynchronous collaboration. To help you understand that valu ..read more

With over 57% of marketers live streaming their content, it’s not hard to see why brands are jumping into the streaming business. But for plenty of brands and content creators, learning how to live stream can be a hurdle. There’s no shame in admitting the technical side of live streaming can be, well, pretty technical to understand for the majority of us. Don’t lose hope! In this guide, we’ll unpack all the complicated business of streaming. We’ll walk through how to set up a live stream, what gear to consider, and how to get it set up. We’ll also tackle how to find the right streaming pl ..read more

Live streaming a conference for the first time can be a challenge. Even the most seasoned event organizers can crumble under the pressure of going live. But don’t fret. Live streaming a virtual conference can provide a positive impact on your business. From expanding your brand’s global footprint to delivering a quality live experience for attendees – there’s a lot of value in learning how to live stream. In this guide, we’ll share why event organizers should consider video to grow their business. We’ll also walk you through all the ins and outs of how to stream a conference or live webinar. W ..read more

What are your first thoughts when you hear the words live streaming? If you think, “Oh, live streaming is for video game addicts. I can’t use it for my business.” Then you’d be losing out on the market with a projected worth of $180 Billion in 2027. What if you’re thinking, “I’d love to get started with live streaming, but where do I start?” Then you’re in the right place. In this guide, you’ll learn what it takes to run a successful live stream for your business. First, we’ll touch on a live streaming checklist to help you get started. Then we’ll dive into live streaming tips and tricks to he ..read more

Researching live streaming platforms can be overwhelming, as there are many factors to keep in mind when searching for the best solution for you or your organization .  If you’re reading this, chances are you’re weighing your options for whether it’s worth paying up for a live streaming solution. You want a live streaming service that can grow and scale with your needs, has all the features you want, and won’t break your budget — is that too much to ask? As always, we’re here to help you sort through the noise and get clear on what matters to your business when it comes to finding the rig ..read more

There’s no denying that traditional work culture has been thrown for a loop. With travel restrictions in place and local governments instituting stay-at-home orders, working from home has become a necessity rather than a privilege or perk. For many businesses, especially those that have canceled in-person events, live video has become the next best alternative. This new reality presents live streaming producers and creators to now configuring a technical remote streaming setup from home — no small task. Producing a polished, professional live stream is a big task in and of itself. But now, bus ..read more

Live streaming is the best way to reach your audience on a wide scale in real time. For the adventurers out there, you may wonder if you can produce a GoPro live stream straight from your camera. Can I live stream with a GoPro camera? You can live stream with several GoPro camera models, including the GoPro MAX, HERO8 Black, HERO7 Black, and the GoPro app for iOS and Android. Details on how to live stream GoPro cameras to Facebook, YouTube, and via RTMP can be found in this detailed help guide. If you have a GoPro Hero® 3 or 4 camera, you can broadcast live right from the Livestream iOS app. L ..read more

Live streaming for marketers is no longer a novelty – live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways that other social media formats cannot. And marketers are paying attention, with 28% investing more in live streaming. Customers expect live video at every step of the consideration process. To meet this growing demand, savvy brands are finding new ways to use tools like Vimeo, LinkedIn Live, Facebook Live, and Periscope in their marketing stack. “If you don’t livestream your show you’re missing out ..read more