My personal alarm went off during my 15th year in dentistry. I had just walked into a one-hour photo store. Remember those places? (You probably don’t if you are under thirty). I was excited about picking up photos of my daughter’s play. The salesperson told me that the pictures weren’t ready yet. So, I yelled at her. Within 5 minutes, I knew something was wrong… with me. How could I let loose on another human being I did not know for such a minor issue? It was time for me to evaluate myself, not her. And so, I did. I realized that I was miserably unhappy in my line of work: dentistry, and I ..read more

There is a little spread in the stats, but somewhere between 77% and 86% of people looking for local business use the Google maps application to find a result. The same goes for potential patients looking for a new dentist. I'm not sure if those numbers mean anything to you, but for a dental marketer, it's astounding. If building your Google review profile isn't right up at the top of your marketing initiatives, you're missing the boat. WHY ARE GOOGLE REVIEWS SO IMPORTANT? Everyone knows that Google reviews are valuable, but not everyone knows exactly why they're helpful. The word on the str ..read more

Globally complete edentulism varies between regions and countries. More than 240 million patients are partially or completely edentulous (1,2). In the United States, 37 million Americans are edentulous: 26% are between the ages of 65 and 74 (3). Edentulism is more widespread, will remain a challenge, and is a growing public health concern. There is a constant need to restore completely edentulous patients because people live longer. Economically affluent baby boomers account for 20% of the US population, driving future market growth. There will be continued growth of edentulous patients and in ..read more

Technical treatment planning is a preliminary procedure that demands clinical and technical communication and collaboration. This collaborative analysis of the acquired intra-oral scan data of terminal dentition and soft tissue anatomy is critical to achieving a successful prosthetic outcome. To achieve optimal outcomes for an edentulous patient, complete digital denture prosthetics should be treatment-planned and designed to replace lost bone, tissue, and dentition while restoring function, aesthetics, and phonetics. Establishing a definitive digital technical treatment plan with case sequen ..read more

Cyberattacks are continuing at an alarming rate, and we see practices being victimized regularly. Hackers are now encrypting and stealing data, forcing the practice to pay the ransom to avoid having their patient data made public. In many cases, the owners or managers of a practice do not fully understand the significant operational, financial, emotional, and reputational impacts of a cyberattack. While it is easy to dismiss the potential threats or rely on an IT company, this is often insufficient. IT companies cannot provide the advanced security required to protect healthcare offices from ..read more

Everyone in the dental marketing space is talking about dental video marketing. Why? Why is video so crucial in dental marketing efforts? In this post, we'll discuss why video is essential, which softwares and platforms to use, and we'll give you tons of great dental video ideas and examples.  In addition, we've created a TikTok and Instagram Reels eBook with even more ideas. No time to waste. Let's get started! * Why is Video so Flippin' Important? THE PANDEMIC HAS BEEN VIDEOS' BEST FRIEND Fig 0. Results of Pandemic PEOPLE LOVE WATCHING VIDEOS  According to&nb ..read more

Your dental office website enables you to establish an interactive and impressive online presence. It's an online platform where existing and prospective patients can communicate with you. Your website can also hold details about the staff to familiarize the patient with your team, show off the technology you invested in for your patients, and even answer questions about insurances or financial policies, so there are no surprises for your patients. Additionally, it can give critical information on payment alternatives, directions, parking, etc. Whether patients learn about treatments to commi ..read more

The most critical factor to communicate to the laboratory for managing control over an esthetic rehabilitation case is the dentofacial smile design. Imagine the predictable restorative success we all could attain in the esthetic zone if we provided the laboratory with the tooth arrangement and form; the ratio of tooth width to height; and illustrate how these relationships are perceived against the unique facial properties of each patient. If these metrics are truly what determines successful esthetic cases, then the burden to communicate those relationships to the ceramist would lie with the ..read more

“Can you re-glue my crown on doc?” your patient asks as he hands you a small wad of tissue paper.  Many times, we unwrap that tissue paper only to discover a crown filled with the build-up and fragments of a tooth fractured to the gingival margin.  Occasionally, however, an intact ceramic crown will be present with only some residual resin cement stuck to its intaglio surface.  In these cases, the clinician may rebond the de-bonded crown by following a protocol to remove the residual cement without damaging the underlying ceramic. The first step is to determine the type of cera ..read more

People are searching online to find specific answers and services near them. Google, Bing, and Yahoo are the most reliable and quickest sources for people to find your services near them. Studies show that almost 6 in 10 consumers use Google to find a local service or business. Over 7 in 10 of these searchers lay a lot of emphasis on the information provided by the search results. So, when it comes to getting your practice found online, you cannot ignore the importance of local listings and search engine optimization (SEO). Besides, practice's digital information is essential, and you must ma ..read more