In mobile app marketing, a saturated market refers to an environment that offers more or less similar apps with the same features and capabilities, and all apps target overlapping demographics of users. This unhealthy competition creates rivalry, making it hard for new entrants to gain traction. In such a competitive market space having the right and the most effective marketing strategy can make a difference and help you stand out. Without the right strategy to target and attract potential consumers and users, even the most robust and the highest quality app can fail to succeed. The right and ..read more

The global mobile gaming industry is already colossal at over $200 billion in revenue in 2023. This figure is set to grow at over 15% CAGR to reach $700 billion by 2030. With such room to grow, it is safe to say that there is still space for new entrants in the market, albeit with significant resources to build attractive gaming franchises. This article highlights the most popular mobile game genres for iOS in 2024. Shooter Games The ability of shooter games to provide a highly immersive and high-octane environment explains why they are the most popular games for iOS. Shooter games are either ..read more

Android gaming offers the most accessible way for users to enjoy trailblazing games without requiring expensive hardware. Unlike PCs and consoles, low-spec and mid-tier Android devices are powerful enough to run most hit games on the platform. And if you’re a mobile game developer, publisher, or investor, that’s a compelling reason to build your next game for Android.  With over 3 billion devices running the Android operating system (OS) in 2024, your potential worldwide market is enormous. Moreover, you’re not limited to smartphones and tablets since Android games run on Android TV devic ..read more

The mobile app industry has grown by leaps and bounds, becoming an integral part of the lives of billions of people worldwide. With the proliferation of the internet and the interconnectivity of digital devices, the mobile app marketplace is becoming a ubiquitous part of our everyday life. The growth of the mobile app industry has also been propelled by high-speed internet, smartphone penetration, and changing consumer preferences. All these factors continue to define and influence how users interact and engage with mobile apps. In the vast space of mobile apps, understanding the different cat ..read more

If you are looking to build an app in 2024, you need to look at what the data says about the most popular app categories. There are app categories where the competition is quite fierce but the market size keeps growing. Other categories are relatively small and competition is not too much of a concern. In this article, we highlight the 20 most popular app categories on the Play Store for Android devices. Gaming Gaming apps have been the most popular app category over the last decade and there is good reason for it. The most popular gaming apps offer an immersive experience for users which incr ..read more

If you are looking to build an app in 2024, you need to look at what the data says about the most popular app categories. There are app categories where the competition is quite fierce but the market size keeps growing. Other categories are relatively small and competition is not too much of a concern. In this article, we highlight the 20 most popular app categories on the Play Store for Android devices. Gaming Gaming apps have been the most popular app category over the last decade and there is good reason for it. The most popular gaming apps offer an immersive experience for users which incr ..read more

If you’re an appreneur or business planning to hire a studio for your next app, you should look at their app portfolio. Perusing portfolios is a vital first step when evaluating potential development partners. And that’s because you need to know if one or more of these studios have completed projects similar to yours.  Expect a more established studio to have a comprehensive app portfolio, whereas a newcomer’s catalog of apps will be sparse. NS804 is in the former camp, having built over 100 apps since 2012. Moreover, we’ve focused on categories like branding, business, communication, ent ..read more

AI or artificial intelligence in mobile apps has many appreneurs, businesses, and developers asking questions. Many of these questions surround the feasibility and implementation of this trailblazing technology in today’s apps. There are also concerns that artificial intelligence is currently in a hype bubble.  The good news is that leading large language model (LLM) platforms like Bard, ChatGPT, and Copilot make implementation easy via their well-documented application programming interfaces (APIs). But the bad news is that there’s significant hype driven primarily by AI evangelists and ..read more

Artificial intelligence is a branch of computer science that simulates human intelligence in machines to help machines perform certain tasks that require human intelligence, such as learning, decision-making, and problem-solving. In the context of mobile applications, AI is revolutionizing how users interact and adapt to their apps. This is achieved by building apps that can communicate, interact, and engage with the end user, all while responding diligently to user requests and input preferences. Artificial intelligence in mobile apps captures a wide range of domains, including voice recognit ..read more

iOS app development continues to evolve in the face of advancing technology and changing user preferences. Developers in 2024 find themselves with a myriad of possibilities in what they can build but also high user expectations on app quality, interactivity, and data privacy. In the iOS space, the biggest conversations are around what the Swift development language is now capable of, AI integration in apps, improving privacy, and virtual and augmented reality features. In this post, we highlight what we at NS804 consider the biggest trends in iOS app development in 2024. New Possibilities Unlo ..read more