Google Analytics is an analytical tool for websites and apps that track the data about users and their behavior in the platform. Google Analytics 4 got the feature of both App + Website where it allows you to measure both your mobile app and your website rather than having different properties like in universal analytics Especially if you got an e-commerce website these events play a pivotal role in understanding your customer behavior.      Event is the data collected by Google Analytics 4 from the user’s activity on a website or an app.  For example, every time ..read more

SEO ( Search Engine Optimization) is a process where you improve your website in a way that it gets to rank in SERP( Search Engine Result Page)to drive more organic traffic to your site.   Google wants to give relevant results to its users, so it wants to make sure the site’s quality and relevance are top-notch. How does Google check that? Google bot crawl through every page of the site and inspect the quality, relevance, and other factors to rank in SERP accordingly.    Googlebot is of two types : Desktop crawler that forges a user on a desktop Mobile crawler that f ..read more

The leading consumer brands have managed to be victorious.  How was it attainable for the brands to have done it? Also, Which was the area of spotlight?  The brand’s choice of being more union into the process not only in marketing but also with the product gives them the grip to be in the limelight. Continuous effort to become influencers of the business division by comprising a lot of energy on the connection between User experience(UX) and customer experience(CX) is the marking factor.  As an organization, the journey is 60% twirled around the customer, and most of the units ..read more

Lead generation is an essential component in the business game, no matter how big or small a business is. If you want your business to grow you need understand the nuances of lead generation, To put in a nutshell there is no way around it if you want to build your business growth. Here I made a list of lead generation tips for small businesses to get more quality leads.  Audience persona  Knowing who is your customers is the foremost step in building a business, because not all people would want your service or product.  It is always about the demand and supply, finding out peop ..read more

Brand Voice-  A guide to discovering yours.   With all the branding efforts into your business, Imagine how it looks without a voice on to it.  Though having a voice, what if it is not as strong as it needs to be, to reach the customer? This will put all your marketing and branding efforts down the tubes.  As a marketer, the cycle of brand personality leads with three-phase as the backbone to one another.   How do you define your brand voice?  Firstly, the voice should go handy with your brand personality Setting your mission statement strong will help ..read more

Google Analytics is a powerful tool when it comes to digital marketing, it lets you track a ton of things related to your website organic or paid. Key performance indicators (KPI) metrics of Google Analytics tells you a lot about your website performance and audience behavior. Google analytics measures these metrics using cookies on your website, these cookies stores all the activities and transfers these details to Google analytics. Google Analytics has strict regulations when importing data, GA doesn’t allow personal information like name, phone no, or e-mail to be imported. It can lead to b ..read more

Google Analytics is a powerful tool when it comes to digital marketing, it lets you track a ton of things related to your website organic or paid. Key performance indicators (KPI) metrics of Google Analytics tells you a lot about your website performance and audience behavior. Google analytics measures these metrics using cookies on your website, these cookies stores all the activities and transfers these details to Google analytics. Google Analytics has strict regulations when importing data, GA doesn’t allow personal information like name, phone no, or e-mail to be imported. It can lead to b ..read more

So, you are a digital marketer trying to find the best companion in his “adventures of digital marketing”.  I got you, in this blog I have put together some of the best free SEO tools that you can find online to improve your SEO. As a digital marketer, seeing that your website scaling organically is like a sugar rush but it takes a lot of time and effort in doing so. Keyword planner Google Search console Bing webmaster Answer the public Google analytics Google my business Google trends. GTmetrix.com Page speed insights Aherfs keyword tool Ubersuggest Page analytics by google Keyworddit ..read more

No pain, No gain- How to overcome your social media barrier?  Social media is an everyday tool for brands to reach out to their audience.  Keeping a track of multiple pages on multiple social media platforms will head you to witness various challenging aspects.  I have come across sayings like  “ Social media isn’t working for me “, which is also turned out to be the most used phrase in the current marketers.  But this is not something new, every social media manager goes through this, no campaigns are promised, nor there are confirmed followers, also Constant strategi ..read more

No pain, No gain- How to overcome your social media barrier?  Social media is an everyday tool for brands to reach out to their audience.  Keeping a track of multiple pages on multiple social media platforms will head you to witness various challenging aspects.  I have come across sayings like  “ Social media isn’t working for me “, which is also turned out to be the most used phrase.  But every social media manager goes through this, no campaigns are promised, or there are no confirmed followers, Constant strategies do not flow.  This drift happens from campaign ..read more