The Brand Didn't Brand
MIXED COMPANY
by Mixed Company
3M ago
There are many takeaways from the 2024 election, but our main one is this: the DNC brand didn’t resonate the way they thought it would. We went live on Instagram the day after, as America faced a new reality once again ..read more
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Happy Birthday, Grimace! A Brave Brands Celebration.
MIXED COMPANY
by Mixed Company
4M ago
Join us for our Brave Brands episode of The Advertising Club of NY presents Mixed Company Podcast! This episode celebrates Advertising Week and the annual Brave Brands celebration! We're diving into the amazing Grimace's Birthday campaign by Wieden + Kennedy and McDonald's. We can't wait to chat with our talented creatives & guests: Kelsey Heard, Nell Stevens, and Chane Rennie. We'll explore how this iconic campaign blended nostalgia and innovation, capturing the hearts of long-time fans and a new generation of young consumers. We’ll share the journey of modernizing a beloved character and ..read more
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A Celebration of Hip Hop in Adland
MIXED COMPANY
by Mixed Company
4M ago
In partnership with the Advertising Club of New York, Mixed Company Podcast is celebrating and exploring Advertising's partnership with Hip Hop during the music genre's 50th anniversary. On August 10th, Kai moderated a conversation between Dr. Charlene Thomas and Chaucer Barnes at the ADC of NY's office ..read more
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Gen Next ft. Jonay Jackson & Faith Andrews
MIXED COMPANY
by Mixed Company
8M ago
Generation Z, also known as Gen-Z, refers to individuals born between 1997 and 2012. As this generation becomes increasingly influential in the market, it's crucial for businesses to understand their behavior and preferences to effectively reach and engage with them. In partnership with the Advertising Club of NY, we delve into the latest trends in marketing for Gen-Z, and explore their unique characteristics, values, and behaviors that differentiate them from previous generations ..read more
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The Next Era of Greatness Ft. Burrell Communications Group CEO Tara DeVeaux
MIXED COMPANY
by Mixed Company
8M ago
In October of 2023 Burrell Communications announced it was officially under new leadership. Boldly boasting a remarkable acquisition by the Black-owned private equity firm FVLCRUM Partners and Channing Johnson, a Los Angeles attorney at Loeb & Loeb, through his investment company View Park Capital. As apart of this leadership shift, Tara DeVeaux, former CMO of LA Based firm wild Card Creative Group, and managing director of its creative content division, 3AM, would be taking the big seat as CEO and ACTIVELY pursuing General Market work. In this episode, we chat with Tara about how she got ..read more
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Advertising Revolutionary Ft. Jason Chambers
MIXED COMPANY
by Mixed Company
9M ago
Jason P. Chambers’ new book 'Advertising Revolutionary: The Life and Work of Tom Burrell' spotlights the ad exec's influence on the industry's approach to marketing to Black Americans. He joined us to give insight into why he chose to highlight Burrell and why the book is important for this generation of advertisers ..read more
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60th International Andy Awards
MIXED COMPANY
by Mixed Company
10M ago
Join us for a special edition of the Advertising Club of New York's "Mixed Company" podcast, recorded live at the esteemed 60th International Andy Awards. This episode brings together a powerhouse lineup of creative leaders, including Tiffany Rolfe (R/GA), Rafael Pitanguy (VML), Shannon Washington (Gotham), Lewis Williams (Weber Shandwick), and PJ Pereira (Pereira O'Dell, Serviceplan Americas). Dive into the minds of these industry innovators as they share insights, experiences, and creative wisdom from the forefront of advertising, including what it takes to win an Andy ..read more
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The State of DEI ft. Micheline Grace Lewis & Tope Ajala
MIXED COMPANY
by Mixed Company
1y ago
The Diversity, Equity, and Inclusion landscape is shifting. There are laws prohibiting it and C-suites minimizing it. What does all of this mean for historically marginalized groups? We're joined by Micheline Grace Lewis & Tope Ajala to take a closer look at how far we've come since the 2008 Madison Ave Lawsuit, Times Up Advertising in 2016, and the 2020 Reckoning, and forecast where the advertising industry is heading ..read more
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Intentional Power ft. Lisen Stromberg
MIXED COMPANY
by Mixed Company
1y ago
Intentional Power: The 6 Essential Leadership Skills for Triple Bottom Line Impact explores how the transition from shareholder capitalism to stakeholder capitalism has created an urgent need for a new model of leadership; a model that enables leaders to navigate competing demands from both internal and external stakeholders including the most racially and age-diverse workforce in history, activist investors, purpose-driven customers, and global government regulators. We were joined by one of the book's co-authors, Lisen Stromberg, an expert in human capital transformation, a leadership and cu ..read more
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2024 TRENDS REPORT ft. Rick Song & Enas Hassan
MIXED COMPANY
by Mixed Company
1y ago
On this episode, we're discussing the latest trends in advertising that are expected to dominate the industry by 2024, with Rick Song; President, Brand Innovators Strategy Group & Board Chair Emeritus of the Advertising Club of NY and Enas Hassan; Program Manager of the International ANDY AWARDS. Advertising has always been an ever-evolving field, but with technological advancements and changing consumer behavior, the landscape is constantly shifting. To stay ahead of the game, marketers must be aware of upcoming trends and adapt their strategies accordingly. ***** The Advertising Club of ..read more
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