This year, The Fintech Marketing Hub was an official media partner of Money20/20 in Amsterdam from 4th to 6th June. Our founder, Ani Petrova, attended the event for the first time. Here's a brief recap of her experience there. This year, Money2020 Europe, hosted in the vibrant city of Amsterdam, was nothing short of a spectacle. It was a gathering of the world’s fintech elite, engaging in a relentless 72-hour marathon of discussions, showcases, and networking. After years of FOMO, I finally managed to see what all the fuss was about, and I must say that my first Money2020 experience lived ..read more

Fast-growing spend management fintech Payhawk has signed its first global ambassador deal with Bulgarian tennis star Grigor Dimitrov. Maisie Richardson, Payhawk's Global Head of Demand Generation, spoke to the FMH about the significance of this move for the company's overall marketing strategy. In an ambitious move to enhance its global brand recognition and credibility, Payhawk, the leading business spend management platform, has recently announced its first global brand ambassadorship with Bulgarian tennis star Grigor Dimitrov. Known for its innovative approach in helping businesses strea ..read more

If you live in the UK and work in fintech, then you’re likely familiar with the company 11:FS. They’re a consultancy, advisory and research company, and are best known for their industry leading podcast Fintech Insider, AfterDark events and Youtube series. Content has been a big part of 11:FS since the very beginning, and their commitment, as we’ll see, has paid off. Today, their podcast has had over 22M downloads and the company has over 150 employees with clients from 32 countries.  In this content case study, we sat down with Laura Watkins, Director of Media and Marketing at 11:FS ..read more

Adyen is one of the original and best-known fintech companies, and is also currently the largest fintech company in Europe by market cap.  Content plays a big part of their marketing and sales, and in this article, we’ll be diving into what their content production process is like, how they think about content overall and what their content strategy looks like.  For those who don’t know, Adyen is a financial technology platform that helps enterprise businesses accept payments on a single platform. They have a host of financial products including POS terminals, virtual cards a ..read more

This year, The Fintech Marketing Hub was an official media partner of Pay360. Here's a brief recap of our experience at the event in London. I had the pleasure of attending Pay360 in person on the 19th and 20th of March. It was my first time, and I managed to meet a lot of interesting people, hear a lot of great perspectives and have a really great time. There were over 4,000 attendees, 100+ exhibitors and over 120 speakers! I was especially keen to hear what the marketers at the conference were thinking on fintech and marketing in 2024. Specifically, I went around the room asking marketer ..read more

The Fintech Marketing Hub proudly unveils the Top 30 Most Influential Fintech Marketers of 2024, featuring a lineup of distinguished marketing leaders from globally renowned fintech brands like Wise, Marqeta, Sygnum, Finastra, Sopra Banking Software, PPRO, Airwallex, Ecommpay, Airwallex and more. In an annual celebration of excellence and innovation, the Fintech Marketing Hub announces the 2024 Top 30 Most Influential Fintech Marketers. This esteemed list highlights the standout marketing leaders helping shape the future of financial technology with their pioneering growth strategies, deep ..read more

Andrés Cáceres, Jnr Marketing Manager at Tribe Payments and member of The FMH community, dissects the go-to-market strategy of HSBC's newly launched fintech venture Zing. Water has already passed under the bridge since HSBC's launch of Zing, a multi-currency payments app, and it's time to look back and talk about how it has reached different headlines and the way it has delivered messages to the market. In this article, we will explore the communication strategy of Zing after its launch at the beginning of 2024, and the role of marketing and communication in structuring a go-to-market strateg ..read more

An open letter to our FMH community members Dear FMH Family, As we continue on our journey at the Fintech Marketing Hub, we wanted to share with you the heartfelt story behind our decision to embrace the not-so-popular Community Interest Company (CIC) model and reaffirm our unwavering social mission and values that guide us every step of the way. When we embarked on this adventure in 2020, our vision was clear: to forge a dedicated space for fintech marketers to learn, grow and shine together. The fintech landscape is exhilarating yet challenging, filled with opportunities to innovate but als ..read more

PPRO, a leader in the digital payments sector, has announced the strategic appointment of Mariette Ferreira as its new Chief Marketing Officer, a move poised to significantly enhance the company's marketing strategy and global market presence. "I am thrilled to join PPRO and look forward to leveraging my experience to take the company's marketing efforts to new heights. The payments landscape is continuously evolving, and PPRO is uniquely positioned to capitalize on this change. We have a fantastic opportunity to enhance our competitive offering and serve our customers in innovative ways." Ma ..read more

Dive into the strategic vision and creative synergy that propelled Moneyfarm's latest brand metamorphosis, as narrated by their CCO Fabio Zampaglione. Last month, Moneyfarm, a leading European fintech firm known for its innovative digital wealth management solutions, unveiled a new chapter in its brand evolution. Spearheaded by Fabio Zampaglione, Moneyfarm's Chief Commercial Officer, and underpinned by the compelling motto 'Wealth, together', the rebranding initiative encapsulates the company's dedication to collaborative wealth-building. The rebrand reflects a strategic expansion of Moneyfar ..read more