The Fintech Marketing Hub Unveils The Top 30 Most Influential Fintech Marketers of 2024
The Fintech Marketing Hub
by Editor
1w ago
The Fintech Marketing Hub proudly unveils the Top 30 Most Influential Fintech Marketers of 2024, featuring a lineup of distinguished marketing leaders from globally renowned fintech brands like Wise, Marqeta, Sygnum, Finastra, Sopra Banking Software, PPRO, Airwallex, Ecommpay, Airwallex and more. In an annual celebration of excellence and innovation, the Fintech Marketing Hub announces the 2024 Top 30 Most Influential Fintech Marketers. This esteemed list highlights the standout marketing leaders helping shape the future of financial technology with their pioneering growth strategies, deep ..read more
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Focusing on purpose in a saturated market: lessons from HSBC Zing's launch
The Fintech Marketing Hub
by Andrés Cáceres
3w ago
Andrés Cáceres, Jnr Marketing Manager at Tribe Payments and member of The FMH community, dissects the go-to-market strategy of HSBC's newly launched fintech venture Zing. Water has already passed under the bridge since HSBC's launch of Zing, a multi-currency payments app, and it's time to look back and talk about how it has reached different headlines and the way it has delivered messages to the market. In this article, we will explore the communication strategy of Zing after its launch at the beginning of 2024, and the role of marketing and communication in structuring a go-to-market strateg ..read more
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The FMH was registered as a CIC but why?
The Fintech Marketing Hub
by Ani Petrova
2M ago
An open letter to our FMH community members Dear FMH Family, As we continue on our journey at the Fintech Marketing Hub, we wanted to share with you the heartfelt story behind our decision to embrace the not-so-popular Community Interest Company (CIC) model and reaffirm our unwavering social mission and values that guide us every step of the way. When we embarked on this adventure in 2020, our vision was clear: to forge a dedicated space for fintech marketers to learn, grow and shine together. The fintech landscape is exhilarating yet challenging, filled with opportunities to innovate but als ..read more
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CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS
The Fintech Marketing Hub
by Editor
2M ago
PPRO, a leader in the digital payments sector, has announced the strategic appointment of Mariette Ferreira as its new Chief Marketing Officer, a move poised to significantly enhance the company's marketing strategy and global market presence. "I am thrilled to join PPRO and look forward to leveraging my experience to take the company's marketing efforts to new heights. The payments landscape is continuously evolving, and PPRO is uniquely positioned to capitalize on this change. We have a fantastic opportunity to enhance our competitive offering and serve our customers in innovative ways." Ma ..read more
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Crafting wealth together: Inside Moneyfarm's bold rebrand with CCO Fabio Zampaglione
The Fintech Marketing Hub
by Editor
2M ago
Dive into the strategic vision and creative synergy that propelled Moneyfarm's latest brand metamorphosis, as narrated by their CCO Fabio Zampaglione. Last month, Moneyfarm, a leading European fintech firm known for its innovative digital wealth management solutions, unveiled a new chapter in its brand evolution. Spearheaded by Fabio Zampaglione, Moneyfarm's Chief Commercial Officer, and underpinned by the compelling motto 'Wealth, together', the rebranding initiative encapsulates the company's dedication to collaborative wealth-building. The rebrand reflects a strategic expansion of Moneyfar ..read more
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CMO moves: Volt appoints esteemed fintech marketer Irina Chuchkina as its 1st CMO
The Fintech Marketing Hub
by Editor
3M ago
Irina Chuchkina, a distinguished fintech marketer, has been appointed as the first Chief Marketing Officer of Volt, the global real-time payments platform, amidst its significant growth and global expansion efforts. "I firmly believe in the transformative power of real-time payments. Over the next few years, they will disrupt the status quo and reshape the payment ecosystem, and there is currently no company that is better suited to lead this evolution than Volt." Irina Chuchkina Volt, a leading global real-time payments platform, has announced the appointment of Irina Chuchkina as the c ..read more
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Why did fintech Square host an Almost Xmas event in October?
The Fintech Marketing Hub
by Editor
4M ago
Fintech giant Square hosted a unique two-day “Almost Xmas Event" experience for their small business customers in Dublin at the end of October. To find out more about the event idea, strategy and results, we chatted with William Egan, Integrated Marketing Manager & Brand Planning Lead at Square. Square, the leading financial services platform which has revolutionised business transactions and operations for SMEs worldwide over the past decade, has taken a novel approach to customer experience and engagement. In October 2023, the company hosted its first "Almost Xmas Event" in Dublin, a un ..read more
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Defacto's rebranding journey: A blend of identity, innovation and expansion
The Fintech Marketing Hub
by Editor
5M ago
Fast-growing French fintech Defacto recently underwent a complete rebranding journey, prompted by an unexpected legal challenge. To find out more about it, we chatted with its co-founder Morgan O'hana. French fintech Defacto, renowned for its instant embedded lending platform, recently embarked on a transformative rebranding journey. Since its founding in 2021, Defacto has made significant strides in the financial technology sector. Specialising in short-term loans for small and medium-sized businesses, the company has deployed over €250m in financing, boasting an impressive average quote to ..read more
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Fintech Communion launched with a bang and “two fingers up”: Here's why
The Fintech Marketing Hub
by Editor
5M ago
UK fintech's new kid on the block, Communion, grabbed headlines with its "two fingers up" launch campaign led by Uncommon. We reached out to Romney Taylor who's part of the company's founding team and ex-Habito to find out more about the campaign and Communion's overall GTM strategy. In August 2023, Habito's ex-CEO Daniel Hegarty and team launched Communion - the newest player in the UK's fintech arena, born out of a pressing concern for financial wellness among young adults. In a telling revelation by its own research, Communion identified a pervasive sense of money anxiety among 18 to 40-ye ..read more
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South African fintech Stitch “grows up” with a fresh brand and $25mn funding extension
The Fintech Marketing Hub
by Editor
7M ago
Thea Sokolowski, Head of Marketing at the fast-growing South African fintech Stitch, sheds light on the journey and the narrative driving the company's recent rebrand, as it secures additional $25mn funding. The fast-growing South African fintech Stitch has recently unveiled its new brand identity, a testament to its transition from a startup to a more established, "grown-up" organisation. The unveiling comes on the heels of a significant funding extension where Stitch secured $25 million in a Series A round led by Ribbit Capital, propelling the total funding to $46 million, a substantial bac ..read more
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