This year, The Fintech Marketing Hub was an official media partner of Pay360. Here's a brief recap of our experience at the event in London. I had the pleasure of attending Pay360 in person on the 19th and 20th of March. It was my first time, and I managed to meet a lot of interesting people, hear a lot of great perspectives and have a really great time. There were over 4,000 attendees, 100+ exhibitors and over 120 speakers! I was especially keen to hear what the marketers at the conference were thinking on fintech and marketing in 2024. Specifically, I went around the room asking marketer ..read more

The Fintech Marketing Hub proudly unveils the Top 30 Most Influential Fintech Marketers of 2024, featuring a lineup of distinguished marketing leaders from globally renowned fintech brands like Wise, Marqeta, Sygnum, Finastra, Sopra Banking Software, PPRO, Airwallex, Ecommpay, Airwallex and more. In an annual celebration of excellence and innovation, the Fintech Marketing Hub announces the 2024 Top 30 Most Influential Fintech Marketers. This esteemed list highlights the standout marketing leaders helping shape the future of financial technology with their pioneering growth strategies, deep ..read more

Andrés Cáceres, Jnr Marketing Manager at Tribe Payments and member of The FMH community, dissects the go-to-market strategy of HSBC's newly launched fintech venture Zing. Water has already passed under the bridge since HSBC's launch of Zing, a multi-currency payments app, and it's time to look back and talk about how it has reached different headlines and the way it has delivered messages to the market. In this article, we will explore the communication strategy of Zing after its launch at the beginning of 2024, and the role of marketing and communication in structuring a go-to-market strateg ..read more

An open letter to our FMH community members Dear FMH Family, As we continue on our journey at the Fintech Marketing Hub, we wanted to share with you the heartfelt story behind our decision to embrace the not-so-popular Community Interest Company (CIC) model and reaffirm our unwavering social mission and values that guide us every step of the way. When we embarked on this adventure in 2020, our vision was clear: to forge a dedicated space for fintech marketers to learn, grow and shine together. The fintech landscape is exhilarating yet challenging, filled with opportunities to innovate but als ..read more

PPRO, a leader in the digital payments sector, has announced the strategic appointment of Mariette Ferreira as its new Chief Marketing Officer, a move poised to significantly enhance the company's marketing strategy and global market presence. "I am thrilled to join PPRO and look forward to leveraging my experience to take the company's marketing efforts to new heights. The payments landscape is continuously evolving, and PPRO is uniquely positioned to capitalize on this change. We have a fantastic opportunity to enhance our competitive offering and serve our customers in innovative ways." Ma ..read more

Dive into the strategic vision and creative synergy that propelled Moneyfarm's latest brand metamorphosis, as narrated by their CCO Fabio Zampaglione. Last month, Moneyfarm, a leading European fintech firm known for its innovative digital wealth management solutions, unveiled a new chapter in its brand evolution. Spearheaded by Fabio Zampaglione, Moneyfarm's Chief Commercial Officer, and underpinned by the compelling motto 'Wealth, together', the rebranding initiative encapsulates the company's dedication to collaborative wealth-building. The rebrand reflects a strategic expansion of Moneyfar ..read more

Irina Chuchkina, a distinguished fintech marketer, has been appointed as the first Chief Marketing Officer of Volt, the global real-time payments platform, amidst its significant growth and global expansion efforts. "I firmly believe in the transformative power of real-time payments. Over the next few years, they will disrupt the status quo and reshape the payment ecosystem, and there is currently no company that is better suited to lead this evolution than Volt." Irina Chuchkina Volt, a leading global real-time payments platform, has announced the appointment of Irina Chuchkina as the c ..read more

Fintech giant Square hosted a unique two-day “Almost Xmas Event" experience for their small business customers in Dublin at the end of October. To find out more about the event idea, strategy and results, we chatted with William Egan, Integrated Marketing Manager & Brand Planning Lead at Square. Square, the leading financial services platform which has revolutionised business transactions and operations for SMEs worldwide over the past decade, has taken a novel approach to customer experience and engagement. In October 2023, the company hosted its first "Almost Xmas Event" in Dublin, a un ..read more

Fast-growing French fintech Defacto recently underwent a complete rebranding journey, prompted by an unexpected legal challenge. To find out more about it, we chatted with its co-founder Morgan O'hana. French fintech Defacto, renowned for its instant embedded lending platform, recently embarked on a transformative rebranding journey. Since its founding in 2021, Defacto has made significant strides in the financial technology sector. Specialising in short-term loans for small and medium-sized businesses, the company has deployed over €250m in financing, boasting an impressive average quote to ..read more

UK fintech's new kid on the block, Communion, grabbed headlines with its "two fingers up" launch campaign led by Uncommon. We reached out to Romney Taylor who's part of the company's founding team and ex-Habito to find out more about the campaign and Communion's overall GTM strategy. In August 2023, Habito's ex-CEO Daniel Hegarty and team launched Communion - the newest player in the UK's fintech arena, born out of a pressing concern for financial wellness among young adults. In a telling revelation by its own research, Communion identified a pervasive sense of money anxiety among 18 to 40-ye ..read more