Conversational Marketing for Watches
The Truth About Watches
by Robert Farago
9M ago
Conversational marketing answers an important question: how do you market a watch that’s been on the shelf a while when you don’t have a million dollar marketing budget? Watchmakers rely on two main drivers: branding and the thrill of the new.  Branding Rolex spends millions sponsoring upscale sports, making sure there’s a Rolex logo in […] The post Conversational Marketing for Watches appeared first on The Truth About Watches ..read more
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Audemars Piguet’s Grail Jail Fail
The Truth About Watches
by Robert Farago
9M ago
Audemars Piguet’s grail watch is the Royal Oak. OMG do they sell the shit out of it. Audemars Piguet drops Royal Oaks in white ceramic or full-set with diamonds and sapphires watchpro.com proclaims. How many Oaks are in AP’s forest? Well, to tell you the truth, in all this lack of excitement, I’ve kinda lost […] The post Audemars Piguet’s Grail Jail Fail appeared first on The Truth About Watches ..read more
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Time to Buy Louis Vuitton Watches?
The Truth About Watches
by Robert Farago
9M ago
Louis Vuitton watches have been something of a joke. Quartz-powered fripperies for people who wouldn’t think twice about buying a sub-$400 Armani-branded watch, but could never afford an Armani suit. LMVH heir Jean Arnault number five is determined to change that. Will he be successful? Louis Vuitton’s style is often described as classic, elegant and […] The post Time to Buy Louis Vuitton Watches? appeared first on The Truth About Watches ..read more
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Only Watch 2023 – Three of the Best
The Truth About Watches
by Robert Farago
9M ago
Only Watch 2023 – the charity auction flogging one-offs from the watch world’s heavy hitters – is set to kick off in on November 5. The event has grown to astounding 62 lots. Like Tudor’s 2021 fail, a lot of them are minor variations on existing models (cough Blancpain cough). A few are genuine “only” […] The post Only Watch 2023 – Three of the Best appeared first on The Truth About Watches ..read more
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New G-SHOCK GWG-B1000 MUDMASTER
The Truth About Watches
by Robert Farago
9M ago
The new G-SHOCK GWG-B1000 Mudmaster is the latest addition to the Master of G line (est. 2015). It’s still as ugly AF (“the solid, rugged look of off-road vehicles and survival gear”). It’s smaller than its G-1000 predecessor (4mm shorter and 2mm thinner) though 4oz heavier than the GWG-2000. More importantly, the G-SHOCK GWG-B1000 has […] The post New G-SHOCK GWG-B1000 MUDMASTER appeared first on The Truth About Watches ..read more
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Citizen Promaster Tough Titanium vs. Hamilton Expedition
The Truth About Watches
by Robert Farago
9M ago
Why the Citizen Promaster Tough Titanium? In my last post, I pronounced the new mechanical Hamilton Khaki Field Expedition over-priced ($1k and up) and unsuitable for its stated case use (outdoor activities). I concluded that it’s a Rolex Explorer wannabe. Which is no bad thing in and of itself. But the $575 Citizen is better. […] The post Citizen Promaster Tough Titanium vs. Hamilton Expedition appeared first on The Truth About Watches ..read more
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New Blancpain Fifty Fathoms 70th Anniversary Act 3
The Truth About Watches
by Robert Farago
9M ago
The Blancpain Fifty Fathoms 70th Anniversary Act 3 is the latest variation of the watchmaker’s Royal Oak or Nautilus. In other words, its Blancpain’s most recent attempt to milk their main profit engine. The Shakespearean schtick – releasing releases in “Acts” – is, as the Brits say, too clever by half. Just so you know, […] The post New Blancpain Fifty Fathoms 70th Anniversary Act 3 appeared first on The Truth About Watches ..read more
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Buying A Pre-Owned Watch Makes It Sustainable?
The Truth About Watches
by Robert Farago
9M ago
Buying a pre-owned watch is now politically correct. That’s according to Vogue and eBay, a strange marriage forged for charity, no less. Watchpro.com trumpets the nuptials. If anybody still questions the symbiotic relationship between new and used goods in the luxury market, just look to the world’s ultimate arbiter of high fashion, Vogue, which has […] The post Buying A Pre-Owned Watch Makes It Sustainable? appeared first on The Truth About Watches ..read more
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CIGA Design U Blue Planet: Review
The Truth About Watches
by Robert Farago
9M ago
The CIGA Design Blue Planet was the first Chinese watch to win Switzerland’s GHPG Challenge Watch Prize. The Blue Planet features a three-dimensional aluminum globe in the center of the dial, powered by a proprietary asynchronous time display. Wazzat, you ask? The hour hand turns 30° while the minute hand to turn 390°. That’s not […] The post CIGA Design U Blue Planet: Review appeared first on The Truth About Watches ..read more
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Bucherer is Rolex. Now What?
The Truth About Watches
by Robert Farago
9M ago
Sorry I was out for a bit, chasing Substack glory. My absence left a LOT of comments in moderation, although most of them were immoderate. Passionate, you might say. All released. The delay won’t happen again. So, now that I have/had your attention, what are we to make of Rolex getting into retail by buying […] The post Bucherer is Rolex. Now What? appeared first on The Truth About Watches ..read more
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