Will van der Sanden is the founder of Dux-Soup, one of the largest LinkedIn automation tools that helps users start, scale and engage with their network. In this episode, we discuss Will’s suggestions on your networking strategy for B2B business development, and how to go about using tools to leverage your efforts. You can learn more ⁠about Dux Soup here⁠. The post B2B LinkedIn Strategy and Automation | Will van der Sanden, Dux Soup appeared first on Benjamin Boman ..read more

Recently I’ve been reading a lot about community engagement for marketers to understand what certain groups of people are interested in and talking about. Naturally, LinkedIn groups would be a fit for this, but my short interactions with them in the past have been quite sad in that I see most groups mainly full of spam. But you know, that was in 2010 or something. I should probably take another look. Here are my notes, not that in-depth but perhaps enough that you can get a quick read on the group situation yourself. Is anyone interested in LinkedIn groups? As you can see from the graph above ..read more

Today we are chatting with Romans Ivanovs from Riu Media about how to structure and run your Facebook ad account. Romans provides some great fundamental structuring advice to make sure you have your ad funnel set up correctly and are not wasting adspend. He also provides details on how to test new campaigns as well as which creatives to test for eCommerce. My summary on how to structure your Facebook ads account based on the interview: Create a Top Of Funnel (TOFU) and Bottom Of Funnel Campaign (BOFU) Have 3–4 adsets, starting with large audiences, each made up of a group of interes ..read more

Ben: This interview is with Rishi Rawat, founder of Frictionless Commerce and one of the leading thinkers and writers in product page copywriting. Rishi brings a unique and compelling perspective on how to write product pages that are more like the single-page magazine ads of old. He kindly shared more about his views below. What is the biggest mistake founders make on their mono-product pages? The biggest mistake I see founders making with product pages is overlooking the value of their journey. As a founder myself, I understand the curse of knowledge. We spend years prototyping, manufacturin ..read more

Recently I caught up with Jaryd Krause from Buying Online Businesses. Jaryd has a wealth of knowledge on content sites, in particular, so we discussed his views on buy vs build. We also cover: What niches are good for content sites, the balance of owning many smaller sites, vs one big website, what improvements you can make after buying a website, how you can be a more hands-off operator of a content website, and more. You can learn more about Jaryd on his website here or check out his podcast with the same name ..read more

My 2022 was bonkers-busy. How was yours? Now that I have a moment to breathe and reflect, I'd like to share some key lessons I learned this year. For Personal Projects, Less is More Earlier in the year, I set out to do a lot. But I didn't fully appreciate how much I had taken on and what was actually involved. I must have been mad. Earlier, I thought I had narrowed my focus by looking at one thing, a podcast that fed a blog. However, it was in actuality three projects worth of commitment; a podcast, a blog and content promotion. The content promotion practice itself was a massive effort in re ..read more

This past week I finally submitted my exam for Mark Ritson's Mini MBA in Marketing. Mark's course covers 10 lessons in marketing, combining the best in theory and practice, to teach his marketing planning methodology. Overall, it has been the best marketing course I've taken. I was honestly a bit sad for the experience to end as I was keen to drill into more detail and practice each of the concepts over time. In order to make the most of it while the experience is still fresh, I'm sharing my key takeaways from the course: 1. Get External Data Too Especially when working in small businesses or ..read more

eCommerce spam is pretty annoying. But I had often wondered, what exactly are the bots up to? I was able to chat more to Bill West, CEO of Ellipsis Technologies about why spam bots are spamming, and how to stop them. The post Interview with Bill West: What are eCommerce Spam Bots Up To and How To Stop Them? appeared first on Benjamin Boman ..read more

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