EZlytix | Business Analytics Simplified
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EZlytix is a complete end-to-end Cloud BI platform that provides business intelligence and business analytics services. EZlytix ranks highest in customer satisfaction with key analyst firms.
EZlytix | Business Analytics Simplified
2M ago
In this digital world, it is important to understand the complex as well as the simple needs of your business. Entrepreneurs tend to focus on complex business problems. However, they tend to overlook the minute but essential components that have a huge impact on their business.
Earlier, business owners used to overlook business analytics, business intelligence, etc. but it has a huge impact on the overall growth of your business. Modern businesses have learned their lesson and give adequate importance to this aspect. This study will help you to learn more about Business Intelligence.
What is b ..read more
EZlytix | Business Analytics Simplified
2M ago
The demand for efficient and reliable data management processes is growing at a swift pace. One such effective and simple method for managing a significant amount of data is Predictive Analytics. Earlier, predictive analytics was confined to only professionals and technical experts. But more and more companies are embracing this trend to grow their brand in the competitive market.
Predictive analytics is the process of finding out an event that’s expected to happen in the future. Analytics consultants help people determine the ‘what-if’ scenarios and plan their management strategies accordingl ..read more
EZlytix | Business Analytics Simplified
2M ago
Most business entrepreneurs will admit that managing sales and their data is perhaps the most challenging task for them. They are looking for an advanced, modern tool to efficiently manage their sales and monitor their company’s performance. The sales analytics software has evolved as a boon for such futuristic companies that are always on the lookout to implement innovative technology.
Sales analytics is helping organizations to set their proper goal, optimize sales performance, boost sales, and convert visibility into action. They can use sales analytics tools to empower their workforce, man ..read more
EZlytix | Business Analytics Simplified
2M ago
Sales management relates closely to analyzing data and human performance and deriving from them a plan for market success.
This article focuses on how sales analytics can improve the bottom line of your business in real-time.
Let’s get started without further ado.
Role of Data Analytics in Sales
A recent article published by McKinsey and Company identified four specific areas within the selling process where data analytics adds considerable value. These include:
Lead generation
Pricing management
Customer care
Selling opportunities
The amount of available data, the currency of that data and ..read more
EZlytix | Business Analytics Simplified
2M ago
Predictive analytics means using data analysis, statistical modeling, and machine learning technology to ‘predict’ likely outcomes. This prediction requires the construction of predictive models. In your business, such models can identify and analyze patterns and trends in historical (and real-time transactional) data to identify risks and opportunities.
Determining which model suits your business needs is key to getting the most out of a predictive analytics solution. For example, a retailer wants to reduce customer churn. They might not benefit from the same predictive analytics models used ..read more
EZlytix | Business Analytics Simplified
2M ago
Enterprise data is all around us. In the present day, the biggest challenge that confronts enterprises is how to leverage the massive volumes of data and embrace digital transformation.
Leveraging the data isn’t limited to extracting them out of the siloes and analyzing them. It also includes cleansing, warehousing, and many other stages. This is where data analytics (a.k.a. Business Intelligence) comes into the picture. Analytics fuels data-driven decisions in every role, business process, decision, and action.
Take a look at the screenshots below. You’ll understand the wealth of actionable i ..read more
EZlytix | Business Analytics Simplified
2M ago
Data was and continues to be a gold mine for many businesses around the globe. Countless product improvements and optimizations have been made based on the insights gathered from customer data.
Fast forward to the present day, many sales teams and investors continue to assume that customer data can give them a competitive edge forever. They also believe that the more customers they have, the more data they can gather, and that data, when analyzed with machine-learning tools, allows them to create a better product and drive profits. But this is not always true.
Most of us overestimate the advan ..read more
EZlytix | Business Analytics Simplified
5M ago
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