
AutomotiveMastermind Blog
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automotiveMastermind's Market EyeQ sales platform revolutionizes the way dealerships find, engage, and win customers by leveraging behavioral data analytics. Follow the feed to discover articles about automotive sales, dealerships, industry trends, and other smart car selling content written by experts.
AutomotiveMastermind Blog
4d ago
Ever wondered what it would be like to have someone at work who helps you make smarter data-driven dealership decisions, find the right information, and boost your bottom line? Meet Fritz, the AI engine behind Mastermind’s industry-leading behavior prediction modeling. Fritz isn’t your average AI. He’s part data scientist, part marketing genius, and top-notch conversationalist. With years of ..read more
AutomotiveMastermind Blog
3w ago
Dealerships are always searching for ways to improve their sales teams’ performance. But even after investing in new training programs or experimenting with cutting-edge A.I. technology, many still find it challenging to maximize results. At automotiveMastermind, we have learned that it is the seamless partnership of People and Technology that earns the most business ..read more
AutomotiveMastermind Blog
1M ago
Dealerships face an ongoing challenge: How can they transform service drive opportunities into scalable and consistent sales? While customer and dealership data are often abundant, turning these insights into sustainable sales remains a challenge. Success requires innovation, collaboration and a data-driven approach. Chapman BMW Chandler transformed their dealership service drive into a thriving sales hub ..read more
AutomotiveMastermind Blog
1M ago
In today’s constantly changing automotive world, dealerships that can perfectly blend the online and in-store experiences are finding the strategy to be a game-changer. Digital retailing has had a significant impact on the way customers shop for vehicles.65% of U.S. vehicle buyers shop online or partially online according to S&P Global Mobility’s latest Vehicle Buyer ..read more
AutomotiveMastermind Blog
3M ago
Today’s dealers face constant market shifts, from rising interest rates and inventory levels to new electric vehicle models and changing customer demand. With so many factors at play, it’s more critical than ever to have a unified strategy that leverages technology to streamline operations and unlock profitability. To adapt and succeed, dealers can take a ..read more
AutomotiveMastermind Blog
4M ago
While we recently introduced Mastermind’s redesigned Customer Deal Sheet and updated Behavior Prediction Score® (BPS), offering a clearer, more actionable view of every prospect, it’s the comprehensive insights within these updates that enables dealers to connect with customers in just a few clicks. Mastermind’s BPS has long been recognized as the automotive retail industry’s gold ..read more
AutomotiveMastermind Blog
4M ago
Today’s increasingly competitive market requires dealers to anticipate customers’ needs with speed and precision. To better equip our dealer partners to proactively identify and engage prospective buyers, we recently introduced a newly redesigned Customer Deal Sheet and an enhanced version of our Behavior Prediction Score® (BPS). These updates deliver a clearer view of each customer’s ..read more
AutomotiveMastermind Blog
4M ago
Over the last few years, dealers have experienced firsthand how closely their success is tied to inventory levels. When inventory was tight, dealers saw increased profitability as demand exceeded supply. At the same time, industry-wide brand loyalty diminished as customers shopped around for whatever was available. Now, as inventory levels have risen by more than ..read more
AutomotiveMastermind Blog
5M ago
From the rise of electric vehicles to shifting consumer expectations, constant change in the automotive market presents real challenges and significant opportunities for dealers. According to S&P Global Mobility, U.S. light vehicle sales are projected to reach 1.42 million units in August – up over 7% year-over-year and 11% from the previous month. While high ..read more
AutomotiveMastermind Blog
5M ago
In sales, it’s all about the quantity and quality of your leads. High quality, well-qualified leads generate profitable sales while poor leads waste time and leave sales teams disappointed when they don’t meet their goals. Meaning, while most car dealerships (and their sales teams) are always looking for more leads, what they need is more ..read more