Return on investment (ROI) fashion marketing explained
Carley Johnson | Fashion Connections.
by Carley Johnson
3y ago
Return On Investment (ROI) Fashion Marketing Explained Does this sound familiar? “I’m spending too much money and time on marketing my brand and not getting enough sales. What am I doing wrong?!” You need to learn how to measure success! Let me ask you; when marketing what are we looking for? ● Don’t just look at profit … ● Don’t focus on individual transactions … ● Look at the bigger picture. Therefore the key macro metrics to measure are: ● ROI (return on investment) ● Avg annual customer value ● Cost per acquisition ● Onboarding value = Continued Profitable Growth. (If you just focus on re ..read more
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Sales Growth – How to gain new customers
Carley Johnson | Fashion Connections.
by Carley Johnson
3y ago
Do you know who your next customer is going to be? Can you tell me in detail who your current customer is? Can you use that detail to predict where and when your next customer is coming from?  Does this sound familiar?: “I’ve exhausted all ideas on how to gain new customers and even the ones I have aren’t really buying my products?!” “I thought my customer was X, Y, Z, but actually a totally different audience is buying my product! What should I do?!” I totally get it and hear it all the time, that’s why I’m writing this blog post for you. This is the key growth trend of 2021 To gai ..read more
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Demand Forecasting Fashion Sales
Carley Johnson | Fashion Connections.
by Carley Johnson
3y ago
How to demand forecast your fashion brand sales in 2021 Demand forecasting is a skill that will evolve and improve over time. Practice does make perfect with this process, so don’t shy away from it and implement this formula ASAP! To succeed in 2021, you need to learn how to run a sustainable business model. So what do I mean by this? A sustainable business model focuses on running a lean business model, that focuses on producing to product demand, not just because. You need to work hard to reduce waste, that being ‘dead’ stock at the end of the season, the stock you didn’t sell that risks go ..read more
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How to Launch & Sell
Carley Johnson | Fashion Connections.
by Carley Johnson
3y ago
How To Launch & Sell From the day you decide to launch a product-based business you shouldn’t just be fixated on the launch but on how you’re going to sell your product. Preparation is everything when it comes to sales. You should never assume that the product will just sell itself. If you plan and project manage your launch you will see positive sales performance from day 1 through to the end of its product lifecycle. In this post, I will highlight 7 areas for you to focus on to ensure you successfully launch & sell your product. You can see this as a launch & sell checklist ..read more
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How to find a niche product for your fashion brand
Carley Johnson | Fashion Connections.
by Carley Johnson
3y ago
How to find a niche product for your fashion brand Do you know what the no.1 contributing factor is for fashion brands launching and failing within year 1?  They don’t have a niche. Finding a niche in the market, (especially in this crowded and competitive industry) is critical to your success because you need a point of difference, something to make you stand out from the rest and be heard. You shouldn’t launch just another black dress but a circular black dress for the plus-size audience for example. You need to use data to validate your starting point (idea) and your source of data is ..read more
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7 ways to ensure your product is profitable
Carley Johnson | Fashion Connections.
by Carley Johnson
3y ago
7 ways to ensure your product is profitable. Why focus on increasing your sales if your product isn’t profitable? As a fashion consultant to micro fashion brands, I encourage clients to focus on improving their product profitability first before investing time and effort in increasing their sales. This way every increased sale will drive even more profit therefore making this a win win process! These 7 methods are applicable for brands that are about to launch a product as well as, for brands that have already launched and are looking for ways to improve their product profitability. Ensur ..read more
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Garment Costing: How to know you’ve got a fair price
Carley Johnson | Fashion Connections.
by Carley Johnson
3y ago
Garment Costing: How to know you've got a fair price. As a fashion startup, it can be pretty overwhelming to look at a cost sheet for the first time. There’s a lot of foreign information and data for example; 2-3 currencies, different consumption measures and fabric weights etc and all you will be wanting to know is; Is this a fair price for my product? So let me help you to break down what a cost sheet actually means by highlighting the most important sections and explaining which pieces of data you need to pull out of it. Finally, once you feel comfortable with a costing sheet I will teac ..read more
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How to create a competitive & profitable pricing strategy
Carley Johnson | Fashion Connections.
by Carley Johnson
3y ago
How to create a competitive & profitable pricing strategy. A pricing strategy should be something that you review seasonally for your fashion brand and 100% every time you launch into a new market and/or channel. Because how you price your products will be a factor as to why they sell well or not. You need to make sure your products are accurately priced based on their worth, their perceived value as well as your profit needs. In this video, I will walk you through the steps you need to take to ensure you are not only profitable via your pricing strategy but also competitive therefore a ..read more
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7 ways to effectively communicate with fashion suppliers
Carley Johnson | Fashion Connections.
by Carley Johnson
3y ago
7 ways to effectively communicate with fashion suppliers. I have worked in fast pace fast fashion roles since 2011, working with suppliers around the world but mainly focused in these countries; China, Bangladesh and India. I know first-hand the risks you face if your communication is not effective and I don’t want this to happen to you. I want you to produce amazing collections that delight your customers and produce repeat orders for your suppliers, and the way to do that is by following these 7 ways to effectively communicate with suppliers. 1. Communication is key! If you want your s ..read more
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8 ways to be profitable in fashion wholesale
Carley Johnson | Fashion Connections.
by Carley Johnson
3y ago
8 ways to be profitable in fashion wholesale. Fashion wholesale does offer a slimmer margin than what you will receive via your own DTC sales – fact! Therefore, it is even more important that you know what it takes to be profitable in this operating model.  This advice comes from 8+ years of working with brands in Australia, the UK and the US and by being partnered with 30+ wholesale platforms around the world. This broad experience has taught me the exact areas that brands need to focus on from the offset to ensure they protect their profitability and aim to achieve a gross wholesale ma ..read more
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