Interesting developments concerning data protection in the EU! As you may recall, in December 2023, we published a comprehensive guide on the “Pay or Okay” model introduced by Meta in response to several legal challenges regarding its use of lawful grounds for processing users’ data for behavioural advertising (read more about it here: https://whitelabelconsultancy.com/2023/12/processing-data-for-behavioural-advertising-metas-use-of-gdprs-legal-bases-and-the-new-pay-or-okay-model/). We concluded the discussion with the European Data Protection Board (EDPB) committing to review the proposal an ..read more

At White Label Consultancy, we acknowledge and embrace the transformative potential of Artificial Intelligence (AI) and the numerous challenges it brings across diverse sectors.  That is why we are proud to collaborate on AI4Gov, an EU-funded initiative focused on leveraging AI for evidence-based innovations while tackling pressing ethical issues like discrimination and biases in democratic societies.  In our efforts to raise awareness on this topic, we launched a blog series focusing on the regulatory and ethical dimensions of AI. Part one of our analysis delved into the evolution ..read more

On the 13th of March, the European Parliament’s Plenary voted officially in favour of the AI Act.  The AI Act is considered the world’s first comprehensive legal act that will regulate the use and deployment of artificial intelligence and artificial intelligence tools.  After a formal final linguistic review and approval by the Council, the AI Act will be published in the Official Journal of the European Union. The AI Act will officially enter into force 20 days after publication in the journal, which will most likely happen in May at the latest.  The scope of the AI Act The A ..read more

In the ever-evolving landscape of data protection, organizations must be proactive in safeguarding their operations against potential enforcement actions and fines. One pivotal step in this journey is often underestimated – whether you are a newly established entity or a well-established organization in the DIFC, it is essential to understand the significance of the preparation of the Data Protection Processing Notification as mandated by DIFC Data Protection Law. So, whether you are just starting or looking to refresh your knowledge, read on to understand the importance of compliance in the ..read more

In the current digital environment, where user privacy meets the demands of a personalized online experience, a profound transformation is underway — the gradual phasing out of third-party cookies.  These small pieces of data have long been instrumental in tracking user behaviour across websites, enabling targeted advertising and personalized content delivery.  However, with increasing concerns about privacy and data security, major browser bodies are moving towards phasing out third-party cookies. This shift poses profound implications for businesses reliant on targeted advertising ..read more

At White Label Consultancy, we acknowledge and embrace the transformative potential of Artificial Intelligence (AI) and the numerous challenges it brings across diverse sectors. As proponents of responsible innovation, we understand the importance of a regulatory approach capable of facilitating ongoing advancements in this field while protecting the interests of individuals. That is why we are proud to collaborate on AI4Gov, an EU-funded initiative focused on leveraging AI for evidence-based innovations while tackling pressing ethical issues like discrimination and biases in democratic socie ..read more

  Privacy Summit Dubai 2024 White Label Consultancy Dubai, 4 March 2024 DIFC  Academy Privacy Summit Dubai 2024 is an exclusive, half-day event bringing together thought leaders, experts, and privacy professionals to delve into crucial aspects of data protection and privacy in the ever-evolving landscape. This event aims to provide valuable insights, foster discussions, and offer practical strategies for managing privacy programs and addressing challenges in complex organizational structures. Agenda 08:45 Registrations 09:00 Privacy Summit Dubai 2024 – Welcome TBC  ..read more

On the 10th of January, the World Economic Forum published its 19th edition of the Global Risks Report. It begins with a daunting introduction highlighting how the current risk landscape has not only evolved but has been compounded by geopolitical tensions, economic uncertainty, an unstable global order, and the continual, but rapid evolution of technology. Whilst the report discusses the risk outlook for the next decade, which is equally important to acknowledge and address, we focus on the current risk landscape for 2024. White Label Consultancy has put together a few of the key takeaways r ..read more

2023 was a busy year within the data protection and cyber security domains. The Court of Justice decided on over 30 data protection-related cases, the European Data Protection Board published a number of impactful guidance papers, and various national data protection authorities made several important enforcement decisions. 2024 will also bring many new developments that organisations should be aware of. Several recent legal acts related to both data protection and cyber security will be adopted or entered into force this year both in the European Union and beyond. At White Label Consultancy ..read more

Would you be willing to pay for the preservation of your privacy? This is the inquiry Meta presents to its Facebook and Instagram users, offering not to track their behaviour for advertising at the cost of €9.99/month on the web or €12.99/month on iOS or Android. This so-called “Pay or Okay” is being implemented by Meta in response to numerous legal decisions challenging its use of lawful grounds for processing users’ data for behavioural advertising. Initially relying on “contractual necessity” under Article 6(1)(b) GDPR, this approach was dismissed by the European Data Protection Board (EDP ..read more