"Responsibilities. This is the word that gets more serious with age for human beings, as suddenly one day we wake up and we have become responsible for mortgages, looking after other small human beings, and (the worst) sorting out dinner for yourself every night..." ?You can read the full article here:  https://www.boon.today/blog/why-responsible-advertising-matters-in-2021 Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation ? Get Ad For Good® campaigns for your brand or clients ?‍? Add your team to brainstorm and close new purpo ..read more

"When I look back on the past year, despite all the uncertainty, I can’t help but reflect on the impact that everything has had on our planet. There are the positive aspects, which include less cars on the streets, less planes flying in the sky, less people travelling into untouched nature and less overall strain on the environment. On the other hand..." ?You can read the full article here:  https://www.boon.today/blog/the-apolitical-lesson-joe-biden-has-taught-the-advertising-industry Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-d ..read more

"Want to stay on top of the latest advertising trends for this year? Want to know exactly how to keep your customers engaged, whilst using innovative, creative techniques and technology to promote your business and products? Keep reading, I’ve got you covered. Boon.Today has looked into the crystal ball..." ?You can read the full article here:  https://www.boon.today/blog/5-top-advertising-trends-to-watch-out-for-in-2021 Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation ? Get Ad For Good® campaigns for your brand or clients ..read more

"I wanted to take the time to share some positive advertising campaigns that I’ve read about recently which brightened up my day, and I certainly hope it will brighten up yours..." ?You can read the full article here :  https://www.boon.today/blog/uplifting-advertising-campaigns-that-are-perfect-for-the-year-2020-and-why-they-matter Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation ? Get Ad For Good® campaigns demo for your clients ?‍? Add your team to brainstorm and close new purposeful campaigns ? Get access to unlimited NGOs ..read more

"But this podcast is not about just about having core values, it’s about learning how to advertise in a way which doesn’t take away from the original brand message, but which promotes your company values at the same time. This is what consumers are looking for, and quite honestly, this is the easy part and is the future of advertising...." ?You can read the full article here :  https://www.boon.today/blog/how-to-create-a-purpose-driven-advert-without-losing-your-brand-message Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation ..read more

"The relationship between a media agency and an advertiser has become almost like a reality tv show. There’s been lies, cheating, lots of bribes and unsafe environments exposed to its audience..." ?You can read the full article here :  https://www.boon.today/blog/why-your-media-agency-should-adopt-a-responsible-and-transparent-media-buying-policy-with-their-advertisers Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation ? Get Ad For Good® campaigns demo for your clients ?‍? Add your team to brainstorm and close new purposeful cam ..read more

One year ago, long before Covid-19 changed our lives, Harry and Meghan Markle were once at the centre of the media. Despite Harry’s claims of being committed to the environment, the couple had taken private jets all through summer of 2019, including to Elton John’s private home in Nice, France... ?You can read the full article here :  https://www.boon.today/blog/how-to-do-more-than-just-offsetting-your-carbon-footprint-in-your-advertising-media-agency Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation ? Get Ad For Good® campaign ..read more

So, what could these agencies possibly be doing wrong? The answer is quite simple: they haven’t quite used their power to the fullest. There is no doubt these agencies are managing influencers who have very real power. However, they aren’t making the most of this. ?You can read the full article here :  https://www.boon.today/blog/what-social-media-influencer-agencies-have-been-doing-wrong Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation ? Get Ad For Good® campaigns demo for your clients ?‍? Add your team to brainstorm and clos ..read more

Generation Z, or in other words, Gen Z. The generation that follows the ambitious, driven millennials. The generation that was born holding a smartphone and hasn’t put it down since. The generation that has a voice to criticise but no other power. The generation that has lived in the world long enough to see dramatic changes to climate, leadership and most importantly advertising. But our time is coming to take over. And when we do, the world will be a very different place. I’m going to tell you how Gen Z will change the advertising industry. ?You can read the full article here :  https ..read more

I am sure that whoever is reading this knows that the past few months have been completely life-changing in so many ways for every business, brand, agency…The list goes on and on.  This is why in this first Ad For Good® Podcast we will talk about Purpose-Driven Marketing  ?You can read the article here :  https://www.boon.today/blog/A-simple-guide-to-why-purpose-driven-strategies-will-make-your-media-agency-more-successful Here's why you'll love our latest feature: ✅ Turn every user engagement on your campaigns into a micro-donation ? Get Ad For Good® campaigns demo for your cli ..read more