We’re living in what’s called the “Digital Age.” Originally referred to as the Information Age, this age is a period within the 21st century that is simply marked by the rise of rapid information thanks to industrialization. The Digital Age idea came about when – you ..read more

There's a great moment in one of my favorite movies, A League of Their Own in which Geena Davis's character, Dottie, wants to quit the baseball team. Its manager, Jimmy Duggan (played by Tom Hanks) a former pro ball player confronts Dottie after she says baseball is ..read more

When you think of financial services or financial companies – think Mastercard, JP Morgan Chase, Cambridge Investment Research, and so on – you probably don’t think about public relations. However, whether you’re a big company or a small one, you need a team on your ..read more

Do you remember the episode of The Office where Ryan introduces WUPHF.com, the social networking site that contacts you at every possible outlet all at once? While that didn’t work out so well for Ryan and his investors, the idea is not too far off from a wish PR ..read more

AI washing. You may have heard this term thrown around a bit, but what is it? In the simplest of terms, think of it as fake news! AI washing is the practice of companies making false, misleading, or exaggerated statements about how they may be using AI. The goal is to ..read more

Influencer marketing as a public relations strategy has exploded across all brands and sectors since it was first rose to popularity 20 years ago. This started with the increase of bloggers sharing content and experiences, expanding with the growing popularity of social media platforms like Facebook and Instagram as spaces to share, and reaching new heights now with TikTok, podcasts, and influencers becoming more niche and specific about the audiences they market to. Consumers turn to influencers because they trust them, agree with their opinions or styles, or simply want to hear the input of ..read more

In this Finovate Podcast interview, Kevin Dinino talks with host Greg Palmer about the “wonders and blunders” from 2023. Dinino also shares his ideas about what to expect from the world of fintech and financial services in 2024. The lessons learned are really being prepared and having a very detailed plan B, whether it’s related to a breach or an incident or a crisis scenario. But even like a rebrand for example. I don’t want to poke fun at X and Twitter too much, but all of these situations are easily avoidable. And in many cases with the right amount of proactive planning, where you let th ..read more

This same time back in 2021 (almost to the day!), we penned a Bottom Line Blog post on the fintech IPO frenzy expected for that year. After a fairly bland past two years in the IPO market, we’re taking a look at some of the fintech names poised to make a splash in 2024. It’s worth noting that with a potential recession looming, the upward trend of interest rates, and rising rates of unemployment, we may see a similar market as the past few years. However, there are a few companies and sectors that we predict will have a big year in 2024, through IPOs or significant industry growth. 2024 Potent ..read more

When you think of 2023, what do you think about? For this PR girl, I can think of a few things – Barbie slash Barbenheimer summer, the Taylor Swift and Travis Kelce love story, and the AI news takeover. Everywhere we looked, it seemed there was some new story out about these three topics.  But what about in the fintech space? If you were paying attention, as we know many of you were, you’ll remember that AI wasn’t the only hot fintech topic in the headlines – SBF trial, anyone? So, with all that excitement, how could we ever expect what 2024 might bring? Don’t worry, the KCD PR team came ..read more

2023 was a big year for the blockchain industry, and by our estimations, 2024 will shape up to be no different. Here’s what you need to know about the crypto trends that we’ll be seeing this year and how your blockchain startup or company can navigate the current landscape with public relations. Bitcoin makes a rebound While financial markets always have their ups and downs, Bitcoin has started the new year with a bang. Recently Bitcoin climbed above $45,000 for the first time since August 2022. Bitcoin prices rising means that there is likely to be renewed interest and funding in the crypto s ..read more