There has been a big shift in what a HIPAA-compliant website looks like when it comes to analytics and tracking information. It can be challenging for practices to navigate their options.  Join Scott Zeitzer and Ashley Hohensee from P3 and host Michael Roberts as they walk us through their own journey to find a new analytics solution and their recommendations for practices.  Visit HC.Show for more on this show and to sign up for email notifications of new episodes. Visit P3 Practice Marketing for more about how orthopedic, spine, and neurology practices can expand ..read more

Healthcare and medical brands can easily dilute their brand voice if they don't approach their content strategy with intention. Join Marnie Hayutin, Founder of Writing.Health, and host Michael Roberts as they discuss best practices for finding the best voice for your brand and sticking with it.  Visit HealthConnectiveTech.com/Show/ for more on this show and to sign up for email notifications of new episodes. Hosted on Acast. See acast.com/privacy for more information ..read more

This is the final episode of Paradigm Shift of Healthcare. Throughout this podcast series, we’ve shared a lot of advice on healthcare marketing, particularly in the online space. For our final episode, we wanted to share our top advice on online marketing for individual providers and small practices, larger medical organizations, and medtech companies. See acast.com/privacy for privacy and opt-out information ..read more

As we look ahead to the new year, COVID is still very much a reality. However, vaccinations and changes in processes have allowed for more flexibility with practice operations, providing patient care, and attending conferences. In this episode, we’ll discuss what practices are doing now as compared to a year ago, and our plans for the year ahead as in-person conferences open back up. See acast.com/privacy for privacy and opt-out information ..read more

In this episode, we discuss why you should pay attention to web accessibility for your practice, how to evaluate accessibility on your site, and what you can do to improve. We are joined by Vasu Tummala, a Senior Designer and Front End Developer here at P3 and our staff expert for all things related to web accessibility. Vasu shares his insights on how practices can make their websites more accessible for patients of all abilities. Recommended resource: wave.webaim.org See acast.com/privacy for privacy and opt-out information ..read more

As we’ve said many times, marketing for medical practices is not a one-size-fits-all type of engagement. While marketing can take some testing and tweaking to get it right, identifying your goals can help to identify the pathway to get started. In this episode, we’ll discuss some of the most common goals we see for medical and surgical practices, and what we advise for practices to achieve those goals. See acast.com/privacy for privacy and opt-out information ..read more

Physicians have plenty of reasons why they may want to move to a non-clinical role, but how do they make the move? Society of Physician Entrepreneurs President and CEO Dr. Arlen Meyers explains the 4 Ps of the Pivot: Product, Pipeline, Pitch, & Plan. See acast.com/privacy for privacy and opt-out information ..read more

Just like your patients need regular follow-up visits or checkups, so does your practice’s marketing strategy. Online marketing best practices are continually evolving to keep up with changes in search engines. If you aren’t taking the time to update your strategy, you could fall behind your competitors. In this episode, Michael and Scott explain why it’s important to do these regular checks, and what we look for when we do a marketing “checkup” for a practice. See acast.com/privacy for privacy and opt-out information ..read more

Physicians have plenty of reasons why they may want to move to a non-clinical role, but how do they make the move? Society of Physician Entrepreneurs President and CEO Dr. Arlen Meyers explains the 4 Ps of the Pivot: Product, Pipeline, Pitch, & Plan. See acast.com/privacy for privacy and opt-out information ..read more

Hospitals and practices may sometimes use the same marketing channels, but there are a lot of key differences in how they can and should market themselves. Jared Johnson returns to the show to share his experience with hospital marketing. In this episode, we compare marketing best practices for hospitals vs. independent practices, and what independent practices can learn from hospital marketing strategies. See acast.com/privacy for privacy and opt-out information ..read more