Have you ever been using Google Search Console and found it a pain when you have to perform multiple filters on URLs or queries to analyse performance the way you want? This is where Google Search Console’s new regular expression feature comes into play. Added in April 2021, Search Console’s regex filtering enables you to search for multiple elements in a query or page to return data that is of interest to you. This allows you to perform analysis as broad or as granular as you require. However, this new feature does have some limitations. Google Search console is using regex2, a version of reg ..read more

Instead of our usual monthly SEO roundup, we’re focusing on one story, and one story alone this month – Titlepocalypse. In August, it was spotted by many that Google was changing title tags entirely. We’ve seen Google make small changes to title tags before, but this time it’s different. After much speculation, Google announced that they have indeed updated the way that the search engine generates titles – and it’s quite the change! People began to report early on that Google was replacing set text with on-page H1 text, and even anchor link text. We saw the change happen on our own website, bu ..read more

Google Search Console (GSC) is a tool that’s often underutilised by SEOs and content writers. This is surprising, because if used correctly, GSC has some extremely valuable capabilities for enhancing keyword optimisation, benchmarking current performance, and coming up with fresh content ideas. In this blog post, we will be focusing on how you can optimally use GSC for keyword research. There are two ways of using the platform for this, the first being optimising existing content, and the second being identifying new opportunities. Method #1. Using Google Search Console to Optimise Existing Co ..read more

August is here! And we’ve survived (yet another) month of algorithm updates.  Fortunately, we had a warning for July’s update – as a part two to June’s Core update. However, we weren’t privy to the Link Spam update that came out at the end of the month – surprise! If you’ve lost track of everything that’s gone on in search this month, not to worry, here’s everything you need to catch up on for the month of July! July Core Update Begins Rollout: 1st – 12th July As a follow up to part one of Google’s Core Algorithm update that rolled out in June, July’s Core Algorithm update began rolling o ..read more

What a month! June has been an algorithmic rollercoaster, and with so many other updates coming our way, this is a round-up you’ll want to pay attention to. A Pause on Cookiepocalypse – Google Delays Cookie-Blocking Plan by Two Years Cookiepocalypse – the controversial plan for Chrome to block third party cookies – may be on its way, but for now, we have a bit more time to wait. This month, Google announced that it will be delayed until 2023 (as the advertising community breathes a collective sigh of relief). FLoC (Federated Learning of Cohorts) that was posed to replace cookies on Chrome, rec ..read more

In October 2020, Microsoft launched a new free analytics tool for webmasters to utilise on their website. Like other analytics platforms, the aim of this tool is to understand your users better and gain insight into how they are using your website.   Our take on this tool is it compliments other analytics tools such as Google Analytics, however, it is limiting as a standalone analytics tool. In this article, we discuss MRS Digital’s take on Microsoft Clarity with particular focus on how the reports can be used to aid your online business.  Microsoft Clarity vs. Google ..read more

With SEO, it’s likely you know the basics. You understand the importance of relevant optimised content, a great page experience, and authoritative backlinks acquired naturally. However, when it comes to ranking your website in Bing specifically, do you know the key differences compared to Google? Well, fortunately for you, Bing has published its ‘Bing Webmaster Guidelines’ publicly. This includes all the information a Webmaster needs to understand how Bing finds, indexes, and ranks websites. Essentially, in these guidelines, Bing is telling you everything you need to know for how to best optim ..read more

A new month means a fresh round-up of social media updates. As TikTok continues to evolve its platform, are Facebook and Instagram struggling to keep up? Check out this month’s social updates below.   Facebook Updates  Facebook Tests Warning Prompts to Users Sharing News They’ve Not Read  Facebook this month is testing a warning option to come up when users try to share an article they have not read. As you can see below, prompts will appear if you tap the share button without clicking ..read more

In our monthly search update blog, we outline the main updates and changes within the search engine landscape for May, whether they’re minor or major. This month, Google has made some algorithm updates alongside an interesting LGBTQ themed update from Yelp ahead of Pride Month. Read on to find out more.   Google Adds Links To Featured Snippets Leading Back To Google Search Results  Google has begun adding links to featured snippets that, when clicked, send you back to a brand-new set of results ..read more

There has been a lot of talk in the industry about Google’s Page Experience update involving Core Web Vitals. Originally scheduled for roll out in May 2021, the update’s rollout has been postponed to mid-June 2021, and, understandably, there are a number of questions being asked about it. In this article, we look at frequently asked questions around Google’s Page Experience Update and Core Web Vitals.  What is Core Web Vitals?Core Web Vitals is a group of metrics used to measure the different aspects of the user experience; perceived page load speed, responsiveness and visual stabil ..read more