In a concern to make the life of its users even simpler Lazada and Shopee have implemented new marketing solutions. The one we would like to talk to you about is improving the performance and visibility of all brands wishing to promote themselves. This is sponsored search ads and Lazada and Shopee have understood the importance of such a tool. Largely inspired by Google search, which is taking up more and more space in search results, the Lazada Sponsored Search and the Shopee Ads have perfectly adapted to the general trend of e-commerce. What are sponsored search ads and how does it work? We ..read more

Having a good atmosphere is very essential for everyone whether may it be in school, church, hospital, workplace or even at home. It is known that if people are in a good environment, they tend to be happy, productive, satisfied, secure, and optimistic. A recent study shows that having a good atmosphere provides the most important factor that contributes to the overall satisfaction of a person. Therefore, the tone of your environment frames how your day or most probably your life is going to go. Most of us spend a huge portion of our days at work, so naturally, it is important that we have a s ..read more

Paid marketing is a sales-forward process that allows businesses to efficiently and directly engage, target, and reach their crowd. It is a straight forward approach that, in contrast to organic marketing, bypasses the waiting time to reach the audience.  While in organic marketing, the means used merely count on the chance of people coming across their advertisements, in paid marketing, the ad itself is forced upon the consumers.  Ads used in paid marketing lead directly to the site where purchases are to be made—making it easier for consumers to connect from what they see to what ..read more

Digital Marketing has been disrupting the Marketing ecosystem since the early 90s. It has also been a great addition in helping to revolutionize the way products and services are being promoted to their target audiences. How to choose the right KPIs can make you save a lot of money. With the evolution of search engines like Yahoo and Google, the rise of social media sites like Facebook and Twitter – to name a few, the demand to shift from offline to online, not completely but to be present on both sides of the spectrum at least has heightened as well. These events served as a catalyst and push ..read more

Today, Quanta Digital PH will introduce a full-funnel strategy that you can adopt on the digital marketing channels that you are using.  Any marketing campaign has to be done properly and it starts by having a structure otherwise you might end up with low performance and spend money on Facebook Ads or Google Ads for almost nothing. But first, let’s talk about your Online Customer Experience.   The customer journey within the funnel strategy The online customer journey is the complete sum of experiences that customers go through when interacting with your company and brand on the inte ..read more

  In the fast-paced and ever-changing digital landscape, it is a great risk to produce a campaign sans data. Sales and conversions are not guaranteed especially if the published ads do not resonate with the targeted audience. So, how can a brand make sure that their ads connect with the right audience and convert sales? With more and more brands entering the digital shopping platform, how can one rise above the clutter? Advertising tools like Facebook Ads Manager and Google Analytics were developed to help brands track the performance of each ad they post. These companies and their p ..read more

Times are changing and, whether you like it or not, Facebook Ads is becoming a norm for businesses. If you have a brand or e-commerce venture and would like to generate more sales, then you have to think twice before jumping into your very first Facebook campaign. In this article, we will not be tackling the specifics of performance marketing just yet. It is more important that I share with you the simplicity of using the Facebook platform and how, with just a bit of tinkering, you will be able to boost your turnover in record time. Ready to learn how to advertise on Facebook like a pro? WHAT ..read more

Performance Marketing was developed alongside the evolution of the Internet, as it relies on the possibility to pay providers depending on the performance. Therefore, you need to be able to have insight and data about the success of your campaign, which is quite impossible without the internet. Thus, performance marketing is closely related to digital marketing (which relies on the use of digital technologies, especially the Internet, to reach potential customers).  The specificity of it relies on the fact that it focuses on the lower part of the marketing funnel, which means that it focu ..read more