Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum ..read more

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum ..read more

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum ..read more

IN THE 1964 SPY MOVIE GOLDFINGER, James Bond’s device munitions stockpile incorporated a “homer,” a GPS beacon that was science fiction at that point and appeared to be interesting at this point. Today, 007 wouldn’t need it: There are lots of companies selling our real-time location data based on where our cell phone is. They buy this data from not only wireless carriers in the U.S. and Canada but also innocuous apps, like the ones we use to check the weather, get sports scores, or read the news. According to a 2018 New York Times exposé, there are at least 75 such data-brokers tradings in the ..read more

There are many benefits to traveling; you get to explore new surroundings, meet new people, and enjoy different cultures. Although traveling can be exciting, it can also be quite daunting. When you arrive in a new country, you don’t know what to expect, and some cultures can be completely different from your day to day life. If you enjoy traveling and do it regularly, you need to be aware of the rules and the expectations of the place you are visiting. It is the responsibility of travelers to understand the etiquette of the area you are visiting. It will not only ensure you fit in well but als ..read more

UX writers have become quintessential to a brand’s identity. If you want to give your product personality, you need to hire a qualified professional. However, recruiting them is challenging due to various reasons. First and foremost, as the industry is exceedingly nascent, there are no set benchmarks to judge their skills by. You have to carefully map different voices, tones, personalities, and writing styles and come up with the best fit. It can be daunting. You need to realize that when you hire a UX writer, they cannot be just another copywriter looking at things from a sales perspective. T ..read more

Are sales dropping in recent quarters? It sounds like it’s time to take a look at the health of your conversion rates. Your online conversions serve as a foundation for your sales. Without converting leads, you’ll struggle to increase your customer base and, thus, ROI consistently. The average company spends around 11% of its total budget on marketing. When you’re spending that much to get new leads, but not converting, it’s a tremendous loss. Stable conversion rates indicate a healthy marketing strategy and serve as the basis for new sales. When conversions are slacking, it’s time to get seri ..read more

When running a small business, profitability is of utmost importance. Businesses that aren’t profitable can’t stay up and running without a constant influx of cash from a steady source. Continually Burning cash is no way to do business. It might seem to work for some companies, but in the long run, cash burn will eventually catch up, one way or another. It just doesn’t make sense for business owners to keep doing what they’re doing if they’re not making a profit. And yet, some owners do keep plugging along, sometimes throwing good money after bad. It’s fairly common for small businesses to op ..read more

Running a business is not an easy task. One needs to take care of a hundred things such as billing, marketing, sales, store management, customer support, etc. before establishing any business and running it. Since a founder or an entrepreneur cannot carry all these activities on his own, hiring new employees becomes important after nascent stages. One can obtain a dedicated support staff in two different ways. These include: Shared support: The work is done by a professional who shares their time and services with other employers. Dedicated support: Work is exclusively assigned to one exper ..read more

Emails are one of the most important forms of marketing for your online business, and personalization is vital in creating successful email marketing campaigns. According to a report by Demand Metric and Return Path, email personalization was the most widely implemented marketing tactic in 2019. An estimated 72% of online businesses used this strategy. The reason behind the popularity of email personalization lies in its success for businesses. Figures from Instapage suggest that personalized, segmented, and targeted emails generate around 58% of all revenue for online transactions. To achieve ..read more