In today's world of endless choices, picking the right product or service can feel like navigating a maze. But there's a shortcut: brand trust. In this article, we're diving into what brand trust really means and why it matters. Ever wonder why you trust certain brands? It boils down to three things: your experience with their product, how they treat you as a customer, and the impact they have on society. We'll break it down in easy-to-understand terms. But why should you care about brand trust? For one, it's what keeps businesses running smoothly, especially in a global market. Plus, when yo ..read more

In today's competitive marketplace, building a strong brand is essential for success. A well-defined brand not only helps businesses stand out from the crowd but also creates a sense of trust and loyalty among consumers. In this comprehensive step-by-step guide, we will explore the importance of brand building and provide practical tips on how to establish and grow your brand effectively ..read more

It’s been 5 years since Tokinomo started to rethink retail. 5 years full of innovation, dedication and successful collaborations and campaigns. During this time, Tokinomo has emerged as a trailblazer in the retail marketing landscape, weaving innovation, technology, and sustainability into a tapestry that transforms in-store experiences. Hence, Tokinomo is not merely a provider of robotic displays but a catalyst for change in the retail industry.  In the span of 5 transformative years, Tokinomo has become a global force, imprinting its innovative mark across 104 countries and 6 continent ..read more

In a world brimming with choices, where a stroll down a supermarket aisle presents a myriad of similar options, what compels a consumer to choose one brand over another? This is where the concept of brand power comes into play, transcending mere product attributes and delving into the realms of consumer trust, recognition, and emotional connection.  ..read more

Campaign corner Reese’s Super Bowl teaser. The announcement of a significant alteration to Reese's iconic peanut butter cups has caught numerous people by surprise. One individual is particularly impacted by this revelation, dramatically exclaiming "NOOOOO!!!" as he stands on a tennis court, amidst a barrage of airborne tennis balls. The specifics of this contentious modification are set to be disclosed during the Super Bowl LVIII broadcast on February 11, 2024 ..read more

In today's fast-paced world, customers expect shopping to be smooth and hassle-free, whether they're clicking through a website or strolling through store aisles. This article dives into what it means to provide a seamless shopping experience, a journey so fluid and convenient that it feels natural to the customer.  ..read more

Campaign corner Back to basics. Lowes Foods, a regional grocery chain, has introduced a new campaign for its private-label brand, Brown Bag. This brand is known for excluding seven unhealthy additives, such as artificial flavors and high-fructose corn syrup, from its range of over 900 products. The campaign features a character named "Basic B" a humorous take on an online influencer who is extremely enthusiastic about Brown Bag's simple and healthy ingredients. This initiative highlights Brown Bag's commitment to offering products without harmful additives ..read more

In an era where retail theft is evolving into a sophisticated challenge, businesses across America are facing an unprecedented surge in shoplifting and organized retail crime (ORC). These shifts are not only impacting the bottom line of businesses but also altering the shopping experience for consumers nationwide ..read more

Campaign corner Rebel beverage. The "Liquid Death x Rebel Moon: Mandatory Beverage of the Motherworld Commercial" was a joint promotion for Liquid Death and Rebel Moon, directed by Eli Snyder, known for his work on A Child of Fire and The Scargiver. Filming took place on the Rebel Moon Veldt set, incorporating footage from A Child of Fire. Additionally, Liquid Death collaborated with Netflix to promote Zack Snyder's Army of the Dead through their short film "No Brainer ..read more

In the busy world of shopping and stores, retail branding is really important. It's not just about having a cool logo or a catchy slogan. Retail branding is all about mixing online and in-store strategies to stand out. It helps a store or brand connect with people, build trust, and keep customers coming back ..read more