Nowadays you’ll find that the majority of people in the United States have a Facebook profile. Chances are, you have one as well. If you have a business page on Facebook, you definitely have a personal profile. By having profiles on Facebook, or really on any social network, you can be vulnerable to risks such as hacking or phishing. It may be tempting to simply delete your profile(s) – including your business page – but Facebook is a necessary evil these days, particularly with social media marketing.  Threats to Be Aware of on Facebook Over the last few weeks, we’ve been made aware of a ..read more

The Digital Marketing Service FindLaw offers stands as a cornerstone for many law firms, but beneath the surface lies an intricacy that often goes unnoticed. They’ve meticulously structured their contracts and SEO strategies to serve their own interests more than those of your firm. Certainly, the pursuit of acquiring and retaining clients aligns with universal aspirations. However, it’s crucial to recognize that locking clients into a potentially confining arrangement (usually a 3 year contract) doesn’t serve anyone’s best interests. Regrettably, this is a sentiment shared by numerous FindLaw ..read more

Precision Legal Marketing coordinates the game-changing marketing strategies with your current FindLaw website and can focus on various practice areas. Personal Injury law firm marketing is the process of generating leads for your law firm using multiple strategies such as SEO, LSA ads, PPC and blogging to name a few. That’s a lot of acronyms, right? Don’t worry, we’ll discuss them shortly. It’s a no brainer that PI attorneys need digital marketing to attract new clients, build a positive reputation and grow their firm’s clients and revenues. Following an accident or injury, most people begin ..read more

In the last few years, legal marketing has taken center stage as competition has increased and technology has advanced. And yet, many law firms still rely on historically traditional methods of marketing, including FindLaw online services. FindLaw has been a trusted name in the legal industry for over two decades. In addition to their well known lawyer directories, they offer a variety of services to legal clients, including web design, paid search, and SEO optimization. However, as many law firms have found out, FindLaw may not be the best option for the modern legal practice. In this blog po ..read more

Are you confused about what makes up a website for a law firm successful? And want to learn how to develop a successful law firm website for your practice? Then, you’ve come to the right place! The truth of the matter is that there are particular elements that every successful law firm website has in common. In this post, we’ll discuss what your law firm website needs to attract more clients and make it successful. But first, let’s understand why it’s so important to have a decent looking website and what it can mean to your business. Why Is It Essential to Design a Successful Website for Law ..read more

Recognizing that your website needs an overhaul is certainly the first step towards enhancing your existing web presence. Given that your website is the most critical marketing tool that you have and given that it works around the clock for you as your online business card, your website needs to be tailored for your end readers. It needs to load quickly and be comprehensive, well-written, and properly designed. The wrong design can lead a customer to click off quickly and to avoid taking your business seriously. However, the prospect of a website’s redesign cost can be overwhelming. The cost o ..read more

We all know a law firm’s website is crucial to its success in today’s digital age. Your website serves as an online face of the law firm, showcasing its culture, values, and services. But all too often we see law firms have absolutely no control of its access, and that’s just the beginning. I can’t begin to tell you how many times (it approaches about 50% of our clients) firm stakeholders have no password access to other important properties like Google Analytics, their domain itself, social media like LinkedIn, Facebook, Twitter and more. Oh, I know what you are thinking. Who needs social med ..read more

As a lawyer, you are always looking for ways to increase your online visibility in a predictable way. One of the best methods of doing this is by leveraging Google’s Local Services Ads (LSA). LSAs are the ads that appear at the top of the search results page that have attorneys pictures in them and have a “Google Screened” label. This article will discuss what LSAs are, how they can benefit law firms, and more. What Are Google’s Local Services Ads? Google’s Local Services Ads (LSAs) are specialized ads that appear at the top of search engine result pages (SERP) when people search for specific ..read more

You’d have to be living under a rock if you haven’t heard about AI technology sweeping the internet. From blog posts to videos and social media, people are questioning the future of AI in many different aspects. Will AI replace content writers? Will AI make SEO redundant? Is stealing jobs from people? All of those are valid questions. Let’s take a deeper look at some of this AI technology. Implications of AI in Legal Marketing In recent months, openAI developed ChatGPT, which was launched in late 2022, and has swept the world by storm. Quite literally the world. From a marketing standpoint, we ..read more

If you’ve ever wanted to know why your competitor’s site ranks first in Google’s organic search engine result pages (SERPs), you might be able to identify those factors right alongside the results for specific searches.  That’s because Google recently introduced a new feature referred to as the “Ranking Factors Box.” This feature highlights the reasons for a given page’s ranking in SERPs, creating more transparency between Google, users, and even businesses trying to improve their ranking. The Ranking Factors Box expands the “About This Result” box introduced by Google back in February 20 ..read more