The flight to quality & modern healthcare marketing practices - Peter Caddick (sella.io)
Reimagining Healthcare
by Yianni Serpanos from HealthTechX
3M ago
Today I’m speaking with Peter Caddick, Founder & CEO of sella.io, an ai supported brand and digital marketing agency working with healthcare and healthtech businesses. Intro Part B: Last episode, Peter explained what an Activity Based Marketing service agency was and how that was reimagining marketing agency engagement supporting B2B businesses. In this episode we extend the discussion into branding, strategy, referrals, key channels and alignments and what healthcare businesses should be doing to respond to the rapidly approaching future of marketing. Let’s jump in! _______ LINKS: Linked ..read more
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Activity Based Marketing in Healthcare - Peter Caddick (sella.io)
Reimagining Healthcare
by Yianni Serpanos from HealthTechX
4M ago
Today I’m speaking with Peter Caddick, Founder & CEO of sella.io, an ai supported brand and digital marketing agency working with healthcare and healthtech businesses. Intro Part A:  In this first part of the interview, Peter explains Activity Based Marketing, overcoming business owner resource constraints, doing the basics and what that means, cutting through the noise of modern marketing tools and speaking to customers in a relavant and authentic way.  Let’s jump in! ______ Outro Part A: Next episode, we’ll pick up the discussion with Peter on B2B marketing, his experience and ..read more
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Funding growth opportunities in healthcare - Ethan Singer (Fundabl)
Reimagining Healthcare
by Yianni Serpanos from HealthTechX
5M ago
Today I’m speaking with Ethan Singer, co-Founder of Fundabl, they’re a revenue based funding partner for healthcare and healthtech businesses. In this first part of the interview, Ethan talks us through what Fundabl is and why it was founded. We look at the types of problems and opportunities that having fast access to funding can address…and the differences between traditional funding options versus Fundabl’s quick fix & responsive approach to funding businesses in healthcare and healthtech. Let’s jump in! _______ Next episode, we pick up the discussion with Ethan and move the discussion ..read more
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Proactive risk management for healthcare businesses - Giuseppe Carollo (Carollo Horton)
Reimagining Healthcare
by Yianni Serpanos from HealthTechX
5M ago
Today I’m speaking with Giuseppe Carollo, Head of Pharmacy Insurance at Carollo Horton, they’re an insurance business adviser with specialization in the healthcare & tech sectors. In our last episode, we started speaking with Guiseppe about the basics of what insurance is, why it’s important and how it works.  In today’s episode we refine our thinking of risk by exporing the scope and value of quality healthcare domain oriented insurance advise, challenging the consumer mindset of younger business owners, seeing how quality insurance advise can help cashflow and the future of insuranc ..read more
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Key healthcare business risks and risk management supports - Giuseppe Carollo (Carollo Horton)
Reimagining Healthcare
by Yianni Serpanos from HealthTechX
6M ago
Today I’m speaking with Giuseppe Carollo, Head of Pharmacy Insurance at Carollo Horton, they’re an insurance business adviser with specialisation in the healthcare & tech sectors. In this first part of the interview, Giuseppe provides an introduction to healthcare and tech insurance, risks and requirements. We explore how you can transfer risk to third parties and the value of building a regular advisory relationship with insurance experts who have domain expertise within healthcare. Let’s jump in! _______ In our next episode, we continue the discussion with Giusseppe covering the scope an ..read more
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High Quality Revenue & Reasons not to raise capital - Dan Hilvert (Hilvert Advisory)
Reimagining Healthcare
by Yianni Serpanos from HealthTechX
6M ago
Today I’m speaking with Dan Hilvert, Director of Hilvert, Director of Hilvert Advisory, a healthcare sector focussed strategy, investment, capital raising advisory firm.  Last episode, Dan spoke to me about, advising healthcare start ups, mergers/ acquisitions, capital raising and investing in healthcare start ups and today we explore why capital raising might not be your best option, what high quality revenue is and further insights into the industry. Let’s jump in!  LINKS: LinkedIn: https://www.linkedin.com/in/danhilvert/?originalSubdomain=au Website: https://www.hilvert.com.au ..read more
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Mergers, Acquisitions, Investing & Capital Raising in Healthcare - Dan Hilvert (Hilvert Advisory)
Reimagining Healthcare
by Yianni Serpanos from HealthTechX
7M ago
Today I’m speaking with Dan Hilvert, Director of Hilvert, Director of Hilvert Advisory, a healthcare sector focused strategy, investment, capital raising advisory firm. In this first part of the interview, Dan talks to us about mergers, acquisition, investing and capital raising in healthcare. Let’s jump in! Next episode, we continue the discussion further with Dan covering aspects of advisory in the space, why capital raising shouldn’t be a go to strategy for founders of healthcare start ups, what high quality revenue is and some key insights of the industry. Speak to you then! LINKS: Linked ..read more
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Becoming an UnRivaled healthcare or healthtech business - Justin Flitter (UnRivaled.co.nz)
Reimagining Healthcare
by Yianni Serpanos from HealthTechX
7M ago
Today I’m speaking with Justin Flitter, a Fractional Chief Marketing Officer and Founder of Unrivaled.co.nz…it’s a marketing partner offerring strategy & activation for companies seeking accelerated growth.  Last episode, Justin spoke to me about founding a fractional Chief Marketing Officer Agency and what that means for business and fractional CMO’s. Today we continue to discussion with Justin on the value and key concepts of engaging a fractional CMO and how to become unrivaled in business. Let’s jump in! LINKS: LinkedIn: https://www.linkedin.com/in/justinflitter/ Website: https ..read more
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Fractional CMO for Healthcare & HealthTech - Justin Flitter (UnRivaled.co.nz)
Reimagining Healthcare
by Yianni Serpanos from HealthTechX
8M ago
Today I’m speaking with Justin Flitter, a Fractional Chief Marketing Officer and Founder of Unrivaled.co.nz…it’s a marketing partner offering strategy & activation for companies seeking accelerated growth. In this first part of the interview, Justin explains what a fractional chief marketing officer is, how it benefits businesses and what’s it’s like to live the life of a fractional CMO. Let’s jump in! --- Next episode, we continue the discussion further with Justin covering the key concepts all businesses should be thinking about to become a leader in their class of competitors, or as Jus ..read more
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Creating new assessment & training revenue streams - Andrew Lemon (Strength by Numbers)
Reimagining Healthcare
by Yianni Serpanos from HealthTechX
11M ago
Today I’m continuing the discussion with Andrew Lemon, Founder & Chief Revenue Officer at Strength by Numbers, an innovative provider for the AxIT objective force plate and and dynamometer solution for healthcare professionals. Intro Part B: Last week, Andrew Lemon spoke to me about, focussing on customer success and combining healthtech devices with enhanced objectively measured clinical engagement models to drive clinical outcomes and healthcare business success. In today’s part 2, we pick up from where we left off by talking more about how AxIT helps health & fitness professionals p ..read more
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