Rapala’s innovative SmartHub™ system optimizes ice-angler efficiency and organization in both wheelhouses and portable shelters by eliminating on-ice clutter by strategically positioning fish-catching essentials within arm’s reach, rather than underfoot. A new video unveils the innovative power of the Rapala® SmartHub system, designed to help ice anglers tie into more fish by increasing their ability […] The post Rapala® SmartHub Drives Ice Fishing Efficiency and Organization with Five New Accessories first appeared on ICE FORCE | Ice Fishing Blog ..read more

Serious anglers throughout North America have come to rely on StrikeMaster® for the most innovative, durable, high-performance ice drills and augers and accessories. Now, StrikeMaster® is expanding its innovative ideas and detail to quality to high-performance ice fishing outerwear. Introducing the StrikeMaster Surface Suit and the StrikeMaster Battle Suit. “StrikeMaster’s reputation for quality construction and […] The post Rely on StrikeMaster® Surface and Battle Suits for Warmth, Comfort and Durability to Keep You on the Ice Longer first appeared on ICE FORCE | Ice Fishing Blog ..read more

It’s a simple fact of ice fishing life – if you let the holes in your ice fishing house freeze up, they need to be re-drilled and cleaned so you can get back to fishing. The question is: how do we not make a big mess of our ice house when it’s time to re-drill […] The post The StrikeMaster® 24v Paired with the Lite-Flite Lazer™ Drill Makes Quick Work of Keeping Ice Fishing Holes Clear for Action first appeared on ICE FORCE | Ice Fishing Blog ..read more

A quick-sinking, minnow-shaped jigging lure, VMC’s new Bull Spoon falls with an erratic, fish-attracting wounded-baitfish action that will improve your odds of hooking up in your next outing on the ice – no matter what species of gamefish you’re targeting. Packing a mean punch in a compact package, it features a 3D holographic eye and […] The post IF YOU MESS WITH THE BULL, THE FISH GET THE HORNS! first appeared on ICE FORCE | Ice Fishing Blog ..read more

Like a featherweight prizefighter, the new StrikeMaster® Lithium 40v Lite Electric Auger punches above its weight. Weighing in at just 21 pounds when paired with an 8-inch-diameter Lite-Flite Lazer Drill unit, it can cut as many as 100 holes through 16 inches of ice on a single charge. It crushes the performance of standard cordless […] The post New StrikeMaster® Lithium 40v Lite Punches Above its Weight Class first appeared on ICE FORCE | Ice Fishing Blog ..read more

You’ll find fish faster and follow them more efficiently this winter with a StrikeMaster® Pro Lithium 40-volt Lite electric ice auger over your shoulder or in your sled. “No other electric auger on the market today has the muscle to match the StrikeMaster Pro 40V Lite’s ability to make short work out of chasing down […] The post The Future of Ice Fishing is Electric: New StrikeMaster Pro Lithium 40V Lite will Kick Your Gas Habit for Good first appeared on ICE FORCE | Ice Fishing Blog ..read more

Sufix® is engineered to be stronger and tougher. Uncompromising. Like the anglers who depend on it. With Sufix®, there’s nothing you can’t catch. Ice Magic Sufix® Ice Magic is a high-performance ice fishing monofilament designed to stay manageable even in frigid water. Special additives deter water absorption that causes ice build-up. The line has a […] The post Now is the Time to Spool Up for the Ice Season first appeared on ICE FORCE | Ice Fishing Blog ..read more

VMC® Tungsten Tubby Jigs and Tungsten Mongo Jigs are available now in six new Ultra Glow color patterns – Glow Fire Tiger, Glow Hot Perch, Glow Purpledescent, Glow Parrot, Glow Tiger and Glow Yellow Perch. Ultra Glow technology enables the jigs to hold a glow-charge for as long as 15 minutes. Perhaps the perfect panfish […] The post VMC® Tungsten Mongo and Tubby Jigs Available in 6 New Color Patterns first appeared on ICE FORCE | Ice Fishing Blog ..read more

When you’re dedicated to helping ice anglers pursue their passion for catching fish through the ice, you go to the edge to find new ways to keep them warm, safe and comfortable – so they can spend less time thinking about what they’re wearing, and more time focused on catching fish. To this end, StrikeMaster […] The post Stay Safe, Warm and Dry on the Ice with New StrikeMaster® Stay-on-Surface Float Technology first appeared on ICE FORCE | Ice Fishing Blog ..read more

You’ve got water to cover. Lots of icy cold hard stuff. Shorter days mean you don’t have time to mess around. You need an auger you can depend on. Drill hard and fast. Get the job done, now. Get the line in the hole. Fish on. Auger Anthem: Defining Peak Performance, a new video by […] The post StrikeMaster® Ice Augers Set the Bar by Which All Others are Judged first appeared on ICE FORCE | Ice Fishing Blog ..read more