Lotteries and players love oversized tickets. But did you know that lotteries can lose up to 50% of their retail penetration because popular oversized tickets don’t fit into traditional dispensers? It’s a problem that helped Pollard Banknote develop a new proprietary product, EasyPack™. It’s a groundbreaking innovation that allows oversized tickets to get 100% penetration ..read more

Vermont may be the new king of Fast Play games. The industry knows Fast Play by many names: PlayNow, InstaPlay, Print ‘n Play, EZ Play, Print On-Demand, etc. Twenty-six U.S. lotteries sell Fast Play games in their jurisdictions, generating $1.4 billion in sales, or 3.8% of all terminal-generated games, in 2023. While overall sales are ..read more

On February 6th, at 3 p.m., Derek Gwaltney, founder of Atlas Experiences, has a moment to himself. He is in the historic Ryman Auditorium in Nashville, Tennessee. The sunlight filters through the iconic stained-glass windows, casting vibrant reds and golds on the age-worn floors. For Gwaltney, today is the culmination of three years of risk ..read more

West Virginia Lottery hosted a new type of treasure hunt for their players at the Charleston Dirty Birds Light the Night event. The contest ran from November 17 to January 6. It was so successful the Lottery plans to emulate the strategy this summer. The local professional baseball team transformed their stadium into a holiday ..read more

Facebook Twitter LinkedIn Marketers from 11 U.S. lotteries share insights on their event strategies, including choosing the best types of sponsorships (fairs, festivals, and concerts) for player outreach. Questions Answered:   What events (fairs, festivals, concerts) will you sponsor/engage with this year? If applicable, what physical presence will you have at the event? In the ..read more

Commercial TV Advertisements “Nothing Surprises a New Yorker – Bonkers” by the New York Lottery, shared on April 4, 2024, highlights the excitement of new monthly Scratch-Off Games, offering players a chance to win big prizes up to $10,000,000 CASH. “Win your share of prizes with the New Cash Craze Scratchers!” by the Georgia Lottery ..read more

Texas Lottery Dana Ross, Promotions Coordinator, Texas Lottery What events (fairs, festivals, concerts) will you sponsor/engage with this year? If applicable, what physical presence will you have at the event? Below is a list of the fairs and festivals the Texas Lottery is participating in during FY24. Selling Events State Fair of Texas Houston Texans ..read more

West Virginia Lottery Kari Blankenship, Promotions Manager, West Virginia Lottery What events (fairs, festivals, concerts) will you sponsor/engage with this year? If applicable, what physical presence will you have at the event? WV Strawberry Festival, Buckhannon Spring Flea Market, Lewisburg Upper Ohio Valley Italian Festival, Wheeling State Fair of West Virginia, Lewisburg Fall Flea Market ..read more

Pennsylvania Lottery Kelly Cortez, Director of Marketing, Pennsylvania Lottery What events (fairs, festivals, concerts) will you sponsor/engage with this year? If applicable, what physical presence will you have at the event? We sponsor approximately 65 fairs, festivals, and concerts per year. At these events, we have some sort of sponsorship mention and various elements that ..read more

Hoosier Lottery Jason Mueller, Sr. Manager – Public Relations, Sponsorships, and Event Marketing, Hoosier Lottery What events (fairs, festivals, concerts) will you sponsor/engage with this year? If applicable, what physical presence will you have at the event?  Hoosier Lottery Sponsorships in 2024: Fairs – Indiana State Fair (our largest activation includes on-site sales, giveaways, free ..read more