Businesses can display ads on Google search results and on other websites using Google Ads, a pay-per-click (PPC) advertising platform. Besides driving traffic to your site and increasing brand awareness, Google Ads can also improve your organic search engine rankings. It is crucial to understand how Google determines the ranking of websites in search results. Google uses a complex algorithm to assess the relevance and authority of websites. As part of the algorithm, a variety of factors are considered, including the content of a website, the number and quality of external links pointing to it ..read more

“In 2019, 2,256 lawsuits were filed against websites that failed to meet ADA standards.” We are professionals in website accessibility. We cross every T and dot every I to ensure every website is ADA compliant. To verify that your domain follows WCAG guidelines, contact us today and our team will set you up for success. We understand the ADA compliant website standards are challenging to navigate, and most web designers are just now beginning to focus on creating more accessible web content. The worst case scenario is a disabled user filing a lawsuit against your company for publication accomm ..read more

Fast is offering the ability to skip filling out credit card information each time you want to buy something online. If you are like one of the many during the pandemic that have been trying to be more conscious of where you are buying your goods and/or services, then you have likely spread your purchases across numerous websites rather than relying solely on the one stop shop Amazon. What’s the main downside? The time and effort that it takes to fill out your address, contact information, and credit/debit card details for every purchase you make on a new site. Fast, a universal checkout compa ..read more

Packaging Design Services While well thought out logos play an important role in the marketing of a product, what can differentiate a great company from a bad company is often the help of a visually appealing packaging design. People, and especially customers, are visual creatures. The appeal of a striking design can weigh greatly on prospective customers. Why is it so important? Because of the customer’s natural visual appeal, is it important to create a package design that is compelling and engaging. Something that is aesthetically pleasing and interesting is more prone to attract increased ..read more

After much time and effort, you’ve finally launched your new business and have been working diligently to make all the right moves. You’ve launched, hired right, waded through the internal processes, and you’re ready for that digital marketing piece. The budget is tight for your new website, and though you’ve heard about search engine optimization (SEO), paid search campaigns, and social media advertising, you have decided you could cut corners and market your website yourself. After some time, you realize your efforts haven’t been quite as effective as you wished. Your Google rankings are not ..read more

Just like anything, it takes time. A business website is powerful but it will not grow overnight. If you want your website to grow you must first set it up for success. This list is created with your website’s basic needs in mind, targeted at your traffic and driving your conversion. Resulting in mass amounts of growth. Often it is not about content or design when it comes to common mistakes with a new business website, it is about expectations. Ever heard the phrase, “expectations lead to disappointments”? Some common expectations new website owners have are thinking the website will instantl ..read more

The uncertainty of COVID-19 has spread havoc to many businesses and their day-to-day operations, nationally and globally. But could it be a worst-case scenario? When evaluating this glass half full, the silver lining to the uncertainty is the opportunity to reevaluate your business and the demands of the consumer. As your business treads murky water, could you benefit from this ‘new-normal’, and if so, how? Don’t give in to overwhelm – you absolutely can benefit. Understandably so, your website could use some housekeeping. But while you improve your search rankings, layer in the benefit of you ..read more

First things first. We all know that WooCommerce (a WordPress plugin) and Shopify are both increasingly popular ecommerce platforms, and each has its own gigantic base of loyal users and fans. They are also in constant competition with each other. So, which one is better? The answer to that really depends on what type of ecommerce business you are. For serious ecommerce brands with big plans, WooCommerce is the way to go. That doesn’t mean that Shopify is a bad ecommerce platform, it really isn’t. It’s a very good platform, with perks like competitive pricing, an easy-to-use interface and much ..read more

Let’s face it. The internet is a big, crowded place, and it is very easy to get lost in it, especially for an online business. Online businesses first need to show up in front of their customers, before they can make any sales, and one of the most effective ways to do that is: Take over search engine results! That sounds nearly impossible, doesn’t it? Let me tell you something: It’s not. Here are 10 incredibly simple tips & tricks that highly ranked businesses and SEO experts use to dominate search engine results and get heard: Get a Google+ Account It might not be the most popular socia ..read more

Click to View the Segment   ..read more