A strong, recognizable brand can help your business succeed, which is why creating an effective brand identity is not only essential but critical. But how can you make a brand identity to give you a competitive advantage? This blog post will give you some basic ideas and insights to get you started thinking about […] The post How Your Brand Can Create A Competitive Advantage appeared first on Harbor Capital Group Inc ..read more

  A strong, recognizable brand can help your business succeed, which is why creating an effective brand identity is not only essential but critical. But how can you make a brand identity to give you a competitive advantage? This blog post will give you some basic ideas and insights to get you started thinking about […] The post Why Is A Brand Strategy So Important? appeared first on Harbor Capital Group Inc ..read more

  Current markets couldn’t be more crowded. And the number of products and services continues to grow. Compounding that overcrowded problem, the internet allows companies to market their products globally. Plus, most companies try to make their product better when they should be trying to make them different. Products are sold on their perceived value. […] The post Differentiation Is The Key To Profits appeared first on Harbor Capital Group Inc ..read more

Current markets couldn’t be more crowded. Whether a new or established business, you must keep innovating your product offering. You also have to differentiate your product from your competitors to stand out. That is why a differentiation strategy is critical. It’s the key to growth in today’s markets, according to CXL.com. Standing out from the competition […] The post Why A Differentiation Strategy Is Critical appeared first on Harbor Capital Group Inc ..read more

  To complete today, you must create a “position” in the prospect’s mind, and getting “shelf space” in the prospect’s mind is becoming more complex and competitive. Positioning helps solve the over communications problem. So what are positioning strategies, and how do they work? Potential buyers have a vast array of companies and products. The […] The post Positioning Is The Battle For Your Mind appeared first on Harbor Capital Group Inc ..read more

  How To Develop A Positioning Strategy   Getting “shelf space” in the prospect’s mind is becoming more complex and competitive. Today you can make that a global marketplace. So what are positioning strategies, and how do they work? Potential buyers have a vast array of companies and products. The internet makes it quick and […] The post What Are Positioning Strategies appeared first on Harbor Capital Group Inc ..read more

  What Is A Marketing Strategy?     I am starting this blog; what is a marketing strategy,” from the premise that your company already has a business strategy. Why? Business strategy is your story, and marketing is how you tell that story. If you need a business strategy, check out this blog post. The […] The post What Is A Marketing Strategy? appeared first on Harbor Capital Group Inc ..read more

  What Is A Marketing Strategy? The word strategy is often misused and overused. We are going to talk about how marketing strategy creates revenues in this article.  However, I wanted to start this discussion with some simple definitions of strategy so everyone would be on the same page. A strategy is a tool or method […] The post What Is Marketing Strategy? appeared first on Harbor Capital Group Inc ..read more

  Strategies For Competitive Markets Customers demand that businesses give them something new in our constantly changing world.   The way to do that is with innovative strategies. However, this results in releasing more than 30,000 unique products each year —and about 95 percent fail, according to Harvard Business School professor Clayton Christensen.   At the […] The post Strategies For Competitive Markets appeared first on Harbor Capital Group Inc ..read more

  Innovative Strategies For Competitive Markets Customers demand that businesses give them something new in our constantly changing world.   The way to do that is with innovative strategies. However, this results in releasing more than 30,000 unique products each year —and about 95 percent fail, according to Harvard Business School professor Clayton Christensen.   At […] The post Innovative Strategies For Competitive Markets appeared first on Harbor Capital Group Inc ..read more