INDIE CASE STUDY: BEAUTYBLENDER’S PATH TO SUCCESS
MarketShare Advisors
by Alex Malagon
3y ago
Beautyblender® might not be the phenomenon it is if it weren’t for merchant David Altman. In 2005, the former Vice President of Merchandising for        Victoria’s Secret Direct took a chance on Beautyblender® and prodded Rea Ann to think of her product as part of a bigger business. Read the full Article ..read more
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RADIOSHACK’S ONLINE PRESENCE NOT CLICKING WITH CUSTOMERS
MarketShare Advisors
by Alex Malagon
3y ago
“RadioShack’s category is huge online. If the customer wants to engage with me digitally, then I need to invest in it,” said David Altman, CEO of MarketShare Advisors International. It’s not clear how a struggling retail company can solve its overall business problems without making digital a part of its service, Altman said. “Not being there makes you irrelevant.” Read the Full Article ..read more
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STORYTELLING: ENGAGE AND CONNECT WITH YOUR CONSUMERS
MarketShare Advisors
by Alex Malagon
3y ago
Great storytelling is about emotionally connecting, which in turn will help companies sell product. What happens when you know you have a great product but the story needs work? Read the Full Article ..read more
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HOW BIG DATA HELPS STORES LIKE MACY’S AND KOHL’S TRACK YOU LIKE NEVER BEFORE
MarketShare Advisors
by Alex Malagon
3y ago
Retail is about surprise, delight, enticement, wonder, discovery. At the end of the day, this is an art more than a science. Read the Full Article ..read more
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LA DOLCE VITA BLOG | STARTING OVER
MarketShare Advisors
by Alex Malagon
3y ago
Hi everyone! Today a long time La Dolce Vita reader and friend, David Altman will be sharing tips for starting over after a move and making a house feel like a home. David leads a luxury digital consulting practice by day and is a style connoisseur by night. His design savvy was honed from a career at Neiman Marcus, Victoria’s Secret and Bath & Body Works. Read the Full Article ..read more
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DALLAS MORNING NEWS | THE 12 APPS OF CHRISTMAS
MarketShare Advisors
by Alex Malagon
3y ago
Three Dallasites went on a shopping mission last week to discover whats up with all of these smart phone apps. We tagged along to find out whether the tools save time and money. Each shopper was armed with an Android, a BlackBerry or an iPhone, plus decades of personal and professional retail experience among them at Bloomingdales, Lands End, Sears and Neiman Marcus. Read the Full Article ..read more
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WOMEN’S WEAR DAILY | COSMOPROF SPOTLIGHTS BEAUTY REBOUND
MarketShare Advisors
by Alex Malagon
3y ago
In the air-conditioned oasis of the Mandalay Bay Convention Center in Las Vegas, a number of beauty trends — frizz-busting salon services, Cosmoprofs Scorching Beauty Trends gel-polish manicures, antiaging hair care, Argan oil and its ballooning constellation of relatives, among them — were generating enough heat to almost contend with outside temperatures topping 110 degrees. Read the Full Article ..read more
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DALLAS MORNING NEWS | BLACK FRIDAY
MarketShare Advisors
by Alex Malagon
3y ago
More people shopped in stores and online this Thanksgiving weekend, spending 6.4 percent more on average than last year, according to a closely watched retail industry survey released Sunday. Aggressive online promotions, earlier store openings and more people shopping on the Thanksgiving holiday contributed to a $45 billion four-day weekend, up from $41.2 billion last year, according to the National Retail Federation Read the Full Article ..read more
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DALLAS MORNING NEWS | CYBER MONDAY
MarketShare Advisors
by Alex Malagon
3y ago
Online shopping gains importance to retailers. Today is expected to be one of the busiest online shopping days of the year. Read the Full Article ..read more
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STORYTELLING: ENGAGE AND CONNECT WITH YOUR CONSUMERS
MarketShare Advisors
by Alex Malagon
4y ago
Great storytelling is about emotionally connecting, which in turn will help companies sell product. What happens when you know you have a great product but the story needs work? Read the Full Article ..read more
Visit website

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