Facebook 0 Twitter 0 LinkedIn WhatsApp Negative customer reviews can hurt you more than just your feelings. It makes sense that reviews have an impact on your reputation along with SEO. Whether the impact is negative or positive, it all depends on how you respond to those reviews. If you can handle reviews correctly, it can improve search rankings, reputation and also boost your SEO efforts. Negative reviews turn customers off and 39% of the potential customers will not prefer that company. Your online reputation matters a lot, so all businesses or companies should make it a priority. Online ..read more

Facebook 0 Twitter 0 LinkedIn WhatsApp The coronavirus pandemic has not only caused only the health and mental issues of a person but also shaken up the world and the global economy. Every business is in loss now and is facing a lot of challenges these days. Some more issues like Less consumer demand, job losses, unemployment, and economic recession are more enormous challenges for businesses around the world. These business sector needs to bounce back and need some strategies to recover. We know that many small businesses are feeling particularly vulnerable right now. But the truth is that ..read more

Facebook 0 Twitter 0 LinkedIn WhatsApp Images are the primary option for ads on Facebook, but video marketing is the buzzword as it creates curiosity that people want to know more about. But which model is best for marketing, which drives more engagement? Just because video marketing is new, doesn’t mean it is best. Take a look at this article to see how videos and images stack up with Facebook ads. It is very important to create a Marketing Campaign on Facebook Facebook is one of the oldest social media platforms and has 2.45 billion active monthly users. And around 1.6 billion are daily a ..read more

Facebook 0 Twitter 0 LinkedIn WhatsApp Branding is one of the most important aspects of a business which makes a business to stand out among its competition. Branding is all about your voice, your mission, your marketing materials, your packaging, your website, your services which makes you different from others. What is Branding? Branding is a process of creating a positive reputation in the market consistently and impactful business images that are recognizable by consumers. The main purpose of branding is to promote your name or brand and to unify your marketing campaigns. What makes a St ..read more

Facebook 0 Twitter 0 LinkedIn WhatsApp Social Media Marketing is a potential asset for all businesses and companies. You can reach new customers, can build your branding and interact with your audiences easily. It’s free to sign up on social media and it costs a little bit in social media marketing as compared to other types of advertisements. There are some businesses which are practicing social media for some years and they still struggle to get results they should be getting because they are not using this platform correctly. While few businesses have done a great job in social media mark ..read more

Facebook 0 Twitter 0 LinkedIn WhatsApp Traditional Marketing, including the advertisement, is about telling the audience and world that you are master and experienced at what you do. Content marketing is all about showing the audience and world that you are awesome in what you do. Content Marketing is a strategy of digital marketing that focuses on creating and distributing valuable, relevant, and consistent content of your business which attracts more and more customers and audience – and, ultimately to run a profitable business and get high traffic on the website. Importance of Content Mar ..read more

Facebook 0 Twitter 0 LinkedIn WhatsApp Website Design establishes your online presence virtually and users enjoy easy navigation. Important information provided on the website helps the user in easy access. The act of establishing your online presence doesn’t simply end just creating a website for your business. Most, if not all, businesses gained more profit by their online marketing efforts by having the right SEO and constantly feeding correct and unique content. Why Website Design Matters? According to Statistics: 78% of users make judgments about a web site’s credibility based on bett ..read more

Facebook 0 Twitter 0 LinkedIn WhatsApp In 2011, Google launched Panda, a search results algorithm which threw out websites with thin, low-quality content. Google Panda stripped search results pages of poorly constructed, spammy content, and enabled good quality websites to rise on top of SERPs. Since Google Panda launched, the algorithm has become one of Google’s core ranking signals. Algorithms are under constant development of what is defined as low-quality content, driving up the level required by websites wishing to rank. How does Google Panda work? Finding low quality or duplicate cont ..read more

Facebook 0 Twitter 0 LinkedIn WhatsApp Google recently announced that it has launched a six-month-long professional certification program called “Google Career Certificates”. The certification program is somewhat equivalent to a four-year degree in six months, Google shared Google Career Certificates The program will teach applicants how to perform in-demand jobs. It is a welcoming step as it will help candidates understand the foundational skills and help them find jobs The programs being offered in Google Career Certificates include: Data Analyst Project Manager UX Designer Kent Walker ..read more

Facebook 5 Twitter 0 LinkedIn WhatsApp In 2012, Google officially launched the “Penguin algorithm update,” which changed the way SEO works, as Google through this algorithm targeted spammy link building tactics. It was launched as “The Webspam Algorithm” and later Matt Cutts through a tweet shared that they have named the Search Algo “Penguin algorithm”. He was the head of the Google Web Spam team at that time. Webspam in simple words is a blackhat technique to gain google rankings by building backlinks on other (usually low-quality) web properties. Minor weather report: We pushed 1st Pengu ..read more