The Moments Matrix is a guide to what’s trending on the world’s leading social media sites. Find out what’s going viral and what’s here to stay across mainstream and niche topics. This week’s matrix has been compiled by Nichefire. Image by: The Social Intelligence Lab   Pumpkin spice beyond lattes: A world of flavor The rise of pumpkin spice flavoring continues to expand its influence across various products, from pastries to energy bars, reflecting the growing demand for this seasonal taste. However, controversy has emerged, with debates over whether pumpkin spice is racially inse ..read more

The Moments Matrix is a guide to what’s trending on the world’s leading social media sites. Find out what’s going viral and what’s here to stay across mainstream and niche topics. This week’s matrix has been compiled by ViralMoment. Image by: The Social Intelligence Lab   Pink homewares Undoubtedly fueled by Barbie summer, #pinkhalloween (73M views) is experiencing peak popularity, and is notably making the biggest waves on Home Improvement Tok and CostumeTok. Home goods brands looking to stand out during the holiday should continue to think pink for their promotional decor – Barbi ..read more

The Moments Matrix is a guide to what’s trending on the world’s leading social media sites. Find out what’s going viral and what’s here to stay across mainstream and niche topics. This week’s matrix has been compiled by Nichefire. Image by: The Social Intelligence Lab   The impact of mega influencers  You have probably heard of the Travis Kelce and Taylor Swift dating rumors. But the most prominent aspect of this story has been the immense impact is Taylor Swift’s impact on everything around this story – such as sales for Travis Kelce jerseys skyrocketing and the new Heinz Ket ..read more

The Moments Matrix is a guide to what’s trending on the world’s leading social media sites. Find out what’s going viral and what’s here to stay across mainstream and niche topics. This week’s matrix has been compiled by ViralMoment. Image by: The Social Intelligence Lab   Food aesthetic trends Given the viral success of #fruitgirlsummer, beauty and retail brands should continue to keep their eyes – plus kiwis and mangoes (…sorry) – peeled for food-flavoured fall trends. We’re already noticing chatter of a Grocery Girl Fall aesthetic and Cinnamon Spice Girl Makeup. Data Source: Shor ..read more

In June, we challenged fifty social listening professionals to write the best Boolean query they could on seniors and snacking in the first Social Listening Query Writing Competition. We revealed Natália Leão and Raymond Lematta as the winners – but what exactly did their queries look like? In this post, we share the background to the competition and the winning queries.   The Brief Query Question: Seniors and snacking. We want to you to build a query that will help us understand how people +60yrs talk about snacking. Who they are, what they believe in, and how they consume snacks between ..read more

The Moments Matrix is a guide to what’s trending on the world’s leading social media sites. Find out what’s going viral and what’s here to stay across mainstream and niche topics. This week’s matrix has been compiled by Nichefire. Image by: The Social Intelligence Lab   Heat waves and hurricanes spark climate change discussion This Summer has been one of the hottest on record and – according to many pundits – global warming and climate change to blame. This, along with Hurricane Hilary hitting the North American West coast, has raised alarms for many in regards to the climate crisi ..read more

The Moments Matrix is a guide to what’s trending on the world’s leading social media sites. Find out what’s going viral and what’s here to stay across mainstream and niche topics. This week’s matrix has been compiled by ViralMoment. Image by: The Social Intelligence Lab   Hollywood on strike SAG-AFTRA is now on strike with WGA, and Hollywood executives like Bob Iger have been very vocal about their disapproval. A lot of the discussion circles on Hollywood execs being out of touch, and writers and actors are putting their feet down. Could this be the end of Hollywood as we know it ..read more

The Moments Matrix is a guide to what’s trending on the world’s leading social media sites. Find out what’s going viral and what’s here to stay across mainstream and niche topics. This week’s matrix has been compiled by Nichefire. Image by: The Social Intelligence Lab   Elon Musk enacts new viewership limitations for Twitter Elon Musk’s bold actions with Twitter have caused other social data sources to reconsider their business model. Musk’s latest announcement concerned many Twitter users – as their Tweet viewership will be limited to just 6000 tweets a day for verified “Blue” use ..read more

The Moments Matrix is a guide to what’s trending on the world’s leading social media sites. Find out what’s going viral and what’s here to stay across mainstream and niche topics. This week’s matrix has been compiled by ViralMoment. Image by: The Social Intelligence Lab   Netflix and Peace Out Thank your mom or ex for the Netflix access all these years, and now it’s time to kiss it goodbye. The internet is abuzz about Netflix finally giving us the boot, and the fact that it’s working. Netflix subscribers are through the roof since…I guess we all need our own accounts now. Data Sour ..read more

The Moments Matrix is a guide to what’s trending on the world’s leading social media sites. Find out what’s going viral and what’s here to stay across mainstream and niche topics. This week’s matrix has been compiled by ViralMoment. Image by: The Social Intelligence Lab   Entertainment paradigm shift How we spend our attention continues to slip away from movies and TV, and the time we’re spending on social video increases. New platforms are popping up – notably Amazon’s Inspire. Size matters… currently Twitter is at 450M MAU, Insta 500M DAU, BeReal 10M DAU, Mastodon 1M MAU, and Hiv ..read more