OK, so I’ve been toying with the idea of switching from Tailwind to the New Canva Content Planner and Social Scheduler (Canva Content Calendar)….BUT … Tailwind is so fantastic…and is by far the best social media scheduler and content planner out there! So, the answer to your question… should you switch to Canva? Is an emphatic no! This was a pretty big play for Canva! I’ve been a mega fan and an early adopter of Canva for a number of years and what Melanie has built is nothing short of outstanding. The fact that she’s an Antipodean is even better… fellow Antipodean here… not at all bias M ..read more

I’ve been investigating systems and tools that I can add to my tech stack to help me save time and reduce my cost when it comes to running my business online. And Systme.io has proven to be a winner on so many fronts! Systeme.io is an all-in-one online platform designed to help online entrepreneurs, marketers, and businesses to build, launch and manage their online presence. It is a powerful marketing automation and e-commerce platform that enables you to create and manage your website and digital products, automate your marketing campaigns, capture leads, create and manage your affiliate p ..read more

Ahh the age old question! How many time should I pin a day? Here’s the thing… if someone had the definitive answer to this they would be MEGA wealthy. There is absolutely no perfect number, so don’t be fooled by anyone telling you there is, but there are some great guidelines. Figuring out how to use Pinterest for business is a massive step towards achieving your business goals. The latest Pinterest algorithm update this year means that both newbies and seasoned pros alike need to pay attention to changes in how their marketing may perform going forward on the platform. The main thing to re ..read more

Goal setting is one of those things that many of us run from.. We might have a hint of what we want to achieve in our minds but we may fear writing this down or even believing that we can achieve our wildness dreams just in case we don’t make it! I often write about perfectionism and fear on the blog, it’s really all about simply moving one step in front of the other and knowing that day by day we are moving closer to our dreams.  But, in order for us to move closer to our dreams and goals we first must know exactly what we really want. Now bear with me here… it’s easy to think we wan ..read more

I’ve been a digital marketer for a long time now and content is very definitely my thing. I love writing, and I love the infinite possibilities that content marketing has for entrepreneurs, starts ups and small businesses. Website copy is a bit of a tricky niche however. And not all website pages are created equal. A landing page on your website has one purpose and one purpose only, and often times people get this slightly confused with the purpose of other pages on their site. A landing page is there to convert visitors into leads or customers. What might surprise you… is that the average ..read more

I’ve worked in Corporates and Startups and other businesses. I’ve been a salaried employee, a wage worker and a consultant. And ….I’ve been an entrepreneur for a long, long time. But one thing I know is that there are other (better?) ways to make money than working for a salary or getting paid by the hour.  Money for hours served is a pretty archaic way of looking at how we value our knowledge, skill set and our time.  If you’re looking for ways to either supplement your income or break those ties you have with the 9-5 hustle then look no further!  There’s a whole tonne of ..read more

You’re a great writer! And your blog posts are both interesting and valuable… but, when people hit your site are they overwhelmed by text and formatting chaos?  There’s a whole heap of easy tweaks you can make to structure your blog posts so that your readers both stay on your site, but also scroll far enough to click through to more of your tantalizing content. You want to make sure readers are not put off by walls of text, or poor layouts. And you want to make sure your valuable readers can easily access the info they were looking for! Right!?  How to structure your blog posts ..read more

When I was a CMO I often talked about creating sawdust out of a great piece of content that the team had been working on. Sawdust was the plethora of other stuff we could do with that particular piece of content. The stuff that made it all that much more interesting. The stuff that was easy to do because we had done such a bloody fantastic job of the first piece, well researched, thorough, on point!  Sawdust is the shavings that you create out of that first block of content. It’s added value and it’s new ways to present your thoughts or repurpose old content. Why should I repurpose ol ..read more

Let’s talk SEO for bloggers. What even is the meaning of SEO? The thought of SEO is enough to send shivers down a new bloggers spine! If you’re new to blogging or have been around a wee while but are yet to jump into getting a jumpstart on traffic then this post is for you.  SEO needn’t be scary! It’s simply a set of things that you “should” do when it comes to helping the search engines find your blog and posts and get them popping up in the SERPs (search engine results pages). I’m by no means an SEO expert. But, I have been in marketing for many years and there’s a few things that I ..read more

ChatGPT (and Chatbot) madness abounds, and there is a theory and an opinion from almost every quarter when it comes to AI writers. But ChatGPT is definitely mainstream now. And, more and more businesses, marketers, makers and creators are trying this great new tool. Theres no denying that AI writers, and specifically ChatGPT are changing how we do things. Content creation has made a massive shift and there are so, so many positives to take into consideration when we think about AI tools to assist us with our content creation. But, what happens when ChatGPT creates a Pro plan only? Where do ..read more