Why you need margins as an entrepreneur or business leader
Escalon
by Grace Townsley
3y ago
Many entrepreneurs and business leaders find themselves tangled in the myth of total efficiency. This myth is toxically invasive in business culture. Consider the common catchphrase “time is money.” It is a key example of how we have deeply linked efficiency with business productivity ..read more
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These are the 7 KPIs entrepreneurs must stay on top of to track performance
Escalon
by Kanika Sinha
3y ago
Being aware of certain metrics, aka key performance indicators (KPIs), can help entrepreneurs better understand their business and build a more successful organization ..read more
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A wave of new startups capitalizes on the shift toward hybrid work
Escalon
by
3y ago
It turns out that hybrid work is a serious business, with an estimated 1.1 billion individuals working remotely in 2020 due to changes in social habits due to COVID-19. In turn, business leaders and innovative companies are transitioning corporate workers to a new normal, where work happens in both the home office and the corporate office ..read more
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Why small businesses should be wary of the global minimum tax on large companies
Escalon
by Kanika Sinha
3y ago
Many people believe that the global minimum corporate tax — which the G20 signed off on July 10 — will affect only tech giants and sprawling multinational corporations. No doubt, large companies are the target of the tax, set to take effect in 2023. The global minimum corporate tax mandates multinationals with more than $890 million in revenue and based in participating countries (130 and counting at the time of publication) will pay at least 15% tax for corporate income in each country where their products or services are sold. But once implemented, small- and medium-sized businesses will no ..read more
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5 habits that could be holding you back from attaining success
Escalon
by Grace Townsley
3y ago
Blind spot check: if you’re frustrated with the growing pace of your startup or mature business, you might just be trapped in one of these five habits that can limit your success.  ..read more
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Apple privacy moves spur businesses to rethink digital ads, newsletters
Escalon
by Kanika Sinha
3y ago
In a move framed as giving iPhone and iPad users broader control over privacy, Apple has rolled out new features that have sent the digital advertising ecosystem into upheaval ..read more
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7 of the most overlooked but effective ways to drive brand awareness
Escalon
by Tasnim Ahmed
3y ago
Branding extends beyond visual assets and elements such as a logo to include all other marketing materials that help translate your brand into an image. As a representation of your company’s identity to your consumers, branding encompasses your company’s vision, mission and values, customer experience, product proposition and voice. In short, it comprises the way you communicate with your target audience ..read more
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Is grit overrated? Research suggests “yes”
Escalon
by Kanika Sinha
3y ago
Over the last decade, grit has come to be seen as the silver bullet to success. Unless we cultivate this mental toughness, the message goes, we can’t live up to our potential ..read more
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The PPP loan forgiveness chronicles
Escalon
by Tasnim Ahmed
3y ago
With Covid-19 raging on for the better part of 2020 and 2021, small businesses were faced with the gargantuan task of staying afloat and supporting their stakeholders and employees. Businesses were blindsided by the pandemic, making it imperative for funds to be rapidly infused in the system to help protect the backbone of the economy. Small business proprietors do not have it easy on a good day, and with such tumultuous times, it was important that the government step in to protect American citizens and businesses ..read more
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More businesses turn to software to monitor their remote employees’ productivity
Escalon
by Grace Townsley
3y ago
As a growing number of companies are offering remote work opportunities, an increasing number of those same companies are using surveillance software to track their employees’ productivity during work hours.  ..read more
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