The psychology of colour, and how to incorporate it into web design
MintTwist
by Lee Baillie
3h ago
Colour plays a pivotal role in evoking and shaping emotions, behaviours and perceptions. It can affect moods and even influence purchasing decisions. Colour psychology is a powerful tool at the web designer’s disposal and it can be used to create user experiences that are engaging and impactful. By gaining a better understanding of colour, web designers and business owners can effectively incorporate colour, in just the right way, into the website design, so let’s dig a little deeper into the subject. Understanding the psychology of colour The psychology of colours delves into how certain colo ..read more
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The importance of keywords for SEO strategies
MintTwist
by Pavel Scutari
3h ago
Search engine optimisation (SEO) is always evolving, with Google and other search engines regularly making changes to their algorithms to improve the relevance of search results. However, despite all of the changes that have occurred over the years, one thing that has always remained current and relevant is keywords. Why are keywords important for SEO? They represent the bridge between what people are searching for online and the content or knowledge that businesses and other website owners provide. Keywords are used to uncover pertinent information, with short keywords being 1 or 2 words and ..read more
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The impact of social media on SEO
MintTwist
by Aadil Seedat
3h ago
In today’s digital landscape, the relationship between SEO and social media has become more intertwined. Although social media platforms don’t impact search engine rankings directly, they do play a significant role by driving traffic to your website, improving brand awareness and recognition, influencing search engine algorithms and more. This article takes a closer look at social media impact on SEO and how it’s critical for businesses looking to enhance their online presence and reach their target market. Social signals and SEO: how they impact search engine rankings While comments, shares ..read more
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The importance of keywords for modern SEO strategies
MintTwist
by Pavel Scutari
1M ago
Search engine optimisation (SEO) is always evolving, with Google and other search engines regularly making changes to their algorithms to improve the relevance of search results. However, despite all of the changes that have occurred over the years, one thing that has always remained current and relevant is keywords. Keywords are the bridge between what people are searching for online and the content or knowledge that businesses and other website owners provide. Keywords are used to uncover pertinent information, with short keywords being 1 or 2 words and long tail keywords consisting of a phr ..read more
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Does email marketing still matter, and why?
MintTwist
by Aimee Cuthbert
1M ago
Digital marketing strategies are always evolving with the ever-changing technological landscape. One question that seems to emerge each year is why is still important, and whether it’s relevant in 2024 and beyond. The short answer is “yes”. It’s still relevant and it still works. In fact, it’s one of the most effective forms of digital marketing and this article highlights why using email marketing is crucial for a successful marketing strategy. Very targeted reach Why is email marketing so important? Unlike other forms of online marketing, such as Google and Facebook Ads, email marketing offe ..read more
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Does email marketing still matter, and why?
MintTwist
by Aimee Cuthbert
1M ago
Digital marketing strategies are always evolving with the ever-changing technological landscape. One question that seems to emerge each year is whether email marketing still matters, and whether it’s relevant in 2024 and beyond. The short answer is “yes”. It’s still relevant and it still works. In fact, it’s one of the most effective forms of digital marketing and this article highlights the reasons why email marketing should remain an integral part of your marketing strategy. Very targeted reach Although other forms of online marketing, such as Google and Facebook Ads, can be targeted to a de ..read more
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Designing websites for accessibility
MintTwist
by Sara P.
1M ago
We live in the digital age where we now have access to more than a billion websites worldwide. Websites serve as gateways to information, services, opportunities and more. However, navigating the online world can be challenging for people living with disabilities, that’s why it’s so important to design websites that are inclusive and accessible to everyone. Designing a website for accessibility is even a legal requirement in some locations. This article delves into what it means to design websites for accessibility, the reasons why websites need to be accessible to all and how to achieve that ..read more
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Integrating SOC 2 security measures into web design and digital marketing strategies
MintTwist
by Kat Sarmiento
1M ago
Cyber security threats are becoming more sophisticated, and protecting sensitive data and fostering user trust are critical challenges for organisations. SOC 2 (Service Organization Control 2) has emerged as a robust framework to address these challenges, providing a comprehensive set of security standards. Understanding SOC 2 What is SOC 2? Developed by the American Institute of CPAs (AICPA), is a framework specifically crafted to address the multifaceted aspects of data protection security for service providers operating in the cloud. Embedded within SOC 2 are the pivotal answers to the ques ..read more
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The marketer’s guide to Google platforms: Performance Max and Demand Gen compared
MintTwist
by Lee Faulkner
2M ago
The evolution of digital marketing and the emergence of Google’s platforms: As the digital marketing landscape has evolved, it has been shaped significantly by technological advancements and shifting consumer behaviours. The journey from basic online banners to today’s sophisticated targeted advertising reflects a dynamic and rapidly progressing field. Central to this transformation has been the role of search engines, particularly Google. Google has not only redefined search engine technology but has also been instrumental in revolutionising digital advertising. With the introduction of platf ..read more
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Hreflang tags and what you need to know
MintTwist
by Pavel Scutari
4M ago
Recently we’ve been discussing hreflang tags and their importance for clients’ international SEO, where brands have multiple forms of the same content targeting different countries or languages. Today we’re taking you along for a ride as we walk you through correct hreflang implementation. What is hreflang? Hreflang is an HTML attribute used to specify the language and geographical targeting of a webpage. If you have multiple versions of the same page in different languages, you can use the hreflang tag to tell search engines like Google about these variations. This helps them to ser ..read more
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