Building a Successful Med Spa with Shawna Chrisman and Maegen Kennedy
Medical Spa Insider
by American Med Spa Association - AmSpa
1d ago
This week, AmSpa President and COO, Cathy Christensen, speaks with Shawna Chrisman, NP, CEO and founder of Destination Aesthetics, and Maegen Kennedy, PA-C, co-founder and clinical director of Windermere Medical Spa & Laser Institute. They speak about the current stage of their medical spas, dig into the details of scaling a business, and share insider tips to help new and growing medical spas reach their goals. Their conversation includes: What they’ve learned through expanding to multiple locations; How to prepare for expansion and train your employees; Strategies that have helped their ..read more
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FTC’s Final Rule on Non-competes: What You Need to Know
Medical Spa Insider
by American Med Spa Association - AmSpa
1w ago
This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Patrick O’Brien, JD, of AmSpa and Grace Lee, JD, of ByrdAdatto. The attorneys discuss the contents of the Federal Trade Commission’s (FTC) final ruling on the Non-Compete Clause Rule, describing its potential impact on medical spas, the lawsuits challenging the rule and when it may go into effect. Their conversation includes: What non-competes are and what the new FTC rule would prohibit; Which workers are subject and the exception for senior executives; Whether this may impact medical directors and training investments; What change ..read more
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Longevity Medicine and Energizing Aesthetics: Live from the Medical Spa Show
Medical Spa Insider
by American Med Spa Association - AmSpa
2w ago
In this episode, AmSpa’s Alex R. Thiersch, JD, and Cathy Christensen speak with Dr. Kay Durairaj, internationally renowned facial plastic surgeon and head and neck surgeon and founder of Beauty By Dr. Kay. They chat on site at Wynn Las Vegas during Medical Spa Show 2024 in a conversation that covers: The holistic wellness solutions energizing our industry; Reversing the age process with bioregenerative therapies; Recognition and rejuvenation at the Women in Aesthetics Leadership Conference; The percentage of women owners and aesthetic patient demographics; Which classes she and ..read more
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Medical Spa Show Preview: The Power of Storytelling in Business
Medical Spa Insider
by American Med Spa Association - AmSpa
1M ago
This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with storytelling expert and author Kindra Hall. They discuss her early experiences with storytelling, how she brought her storytelling expertise to businesses, and what attendees at Medical Spa Show 2024 will learn during her keynote presentation “Stories that Stick: The Irresistible Power of Storytelling.” Their conversation includes: The challenge and opportunity of storytelling in business; An overview of the actionable strategies she shares at Medical Spa Show; How she discovered her talent for storytelling; Finding and shari ..read more
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The Art of Lease Negotiation from an Interior Design Perspective
Medical Spa Insider
by American Med Spa Association - AmSpa
1M ago
This week, AmSpa President and COO, Cathy Christensen, speaks with Mitra Silva, founder and CEO of Simour Design. They discuss the critical parts of lease negotiation that medical spa owners should master to achieve their profitability and aesthetic goals. Their conversation includes: Measuring for accurate square footage and construction cost analysis; Questions to ask yourself at the start of the real estate search; Avoiding the trap of too-good-to-be-true cost estimates; Evaluating your space for efficiency and profitability; Finding ADA and city regulations before building; Designing arou ..read more
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Greatest Hits: Things Start Up Med Spas Need to Know
Medical Spa Insider
by American Med Spa Association - AmSpa
2M ago
This week, we revisit our conversation with Jay and Mara Shorr of Shorr Solutions. They reveal tips they give to startup medical spa practices. Listen in to hear strategies, and solutions to common med spa challenges. What are typical med spa pitfalls? How much capital do startups need? When should you buy a laser? Learn about this and much more! Also find out about the charitable foundation MSD Save Our Schools, and how you can help to address the challenges of gun violence in our schools ..read more
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Helping NPs Practice Independently Through Physician Collaboration
Medical Spa Insider
by American Med Spa Association - AmSpa
2M ago
This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Dr. Annie DePasquale, founder of Collaborating Docs. They discuss why she started connecting nurse practitioners (NPs) with a network of collaborating physicians and the compliance at its foundation. Their conversation includes: The oversight required for many NPs to become entrepreneurs; Dr. Annie’s path from Teach for America to medical school; How it works to hire a collaborating physician; Compliance, legal guidance and malpractice insurance; The monthly fee for collaboration in aesthetic practices; Requirements for the collaborating ..read more
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Sculpting Success: Crafting a Cutting-Edge Website for Your Medical Spa
Medical Spa Insider
by American Med Spa Association - AmSpa
2M ago
This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Cameron Hemphill, CEO of Growth99. They discuss how to use automated tools and data-driven design decisions to convert the traffic from your secondary location: your medical spa’s website. Their conversation includes: Growth99’s new virtual consult technology; The website as your digital practice; Building a med spa website for today’s market; Integrating websites with CRM and practice tools; Common med spa website mistakes; Pros and cons of website chatbots; How to give your website a facelift; Functionality, design and much more! Lear ..read more
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Introducing the Practice Management Round Table at Medical Spa Show
Medical Spa Insider
by American Med Spa Association - AmSpa
2M ago
This week, AmSpa President and COO, Cathy Christensen, speaks with Lora Kassaros, practice manager and partner of Dermatique Laser and Skin; Brandon Mullen, BSN, RN-BC, practice manager of Aiyana Atelier Aesthetic and Wellness Studios; and Rebecca McAbee, practice manager and COO of Disappearing Act Medical Aesthetics and Jubilant Medical Aesthetics. They discuss practice management challenges in medical spas, the impact of mentorship and networking, and their plans for the new round table workshop at Medical Spa Show 2024. Their conversation includes: Understanding the role of a practic ..read more
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The Power of 15 Minutes: Share to Compare Your Numbers
Medical Spa Insider
by American Med Spa Association - AmSpa
3M ago
This week, AmSpa President and COO, Cathy Christensen, speaks with Brian Poltonavage, CEO and managing director, and Brooke Bower, director of marketing research at Gordian Solutions Group. They discuss this year’s Medical Spa State of the Industry Report, how to use the data as an aesthetics benchmark, and what to look for in medical spa research. Their conversation includes: What elements make AmSpa’s report unique; Using analytics for business and operations benchmarking; How to take this info and incorporate it in your practice; Quality research and red flags that can indicate bias; How t ..read more
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