The Power of 15 Minutes: Share to Compare Your Numbers
Medical Spa Insider
by American Med Spa Association - AmSpa
6d ago
This week, AmSpa President and COO, Cathy Christensen, speaks with Brian Poltonavage, CEO and managing director, and Brooke Bower, director of marketing research at Gordian Solutions Group. They discuss this year’s Medical Spa State of the Industry Report, how to use the data as an aesthetics benchmark, and what to look for in medical spa research. Their conversation includes: What elements make AmSpa’s report unique; Using analytics for business and operations benchmarking; How to take this info and incorporate it in your practice; Quality research and red flags that can indicate bias; How t ..read more
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Greatest Hits: Keys to Marketing and PR for Medical Aesthetics Practices
Medical Spa Insider
by American Med Spa Association - AmSpa
1w ago
This week, we revisit our conversation with Sarah Osmer, chief marketing officer, and Victoria Voorhees, head of marketing communications for SkinSpirit. They talk all about marketing for medical aesthetic practices, including the challenges and opportunities of medical aesthetic marketing, marketing strategies and PR, influencers, top marketing channels and more ..read more
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Innovative Mobile Med Spa Solutions: Why and How They Work
Medical Spa Insider
by American Med Spa Association - AmSpa
2w ago
This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Ashley James, CEO of DermAesthetic Consulting and MedSpa Mobile Solutions. They discuss the mobile medical spa business model and its value from the angles of compliance and profitability. Their conversation includes: Her serial entrepreneurship in the medical aesthetics industry; What drew her to the mobile medical spa business after COVID hit; Designing business concepts for profitability and compliance; Types of businesses that profit most from going mobile; The logistics challenges for mobile medical spas; Your initial investment and ..read more
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Member Spotlight: Sarah Balladares, PA-C
Medical Spa Insider
by American Med Spa Association - AmSpa
1M ago
This week, AmSpa Membership Development Coordinator, Michela Bailey, speaks with Sarah Balladares, PA-C, aesthetic injector and founder of Smooth Aesthetics. This lively chat covers a wide range of topics, including: Her “I did it” moment; What it takes to become a trainer; Aesthetic treatments and skincare; Conquering your moments of doubt; Travel tips and stress ball alternatives; Her path to physician assistant school; Asking for help when you need it; And much more! (SPOILER ALERT: Contains plot details for the 2019 film Midsommar ..read more
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Member Spotlight: Silvia Tuthill, DNP, ANP-C
Medical Spa Insider
by American Med Spa Association - AmSpa
2M ago
This week, AmSpa Membership Development Coordinator, Michela Bailey, speaks with Silvia Tuthill, DNP, ANP-C, co-owner of Tenth Avenue Aesthetics and Tenth Avenue Aesthetics Artistry and Institute. They chat about her career and involvement in medical aesthetics and When she decided she needed to become a member of AmSpa; Her growing business and involvement in the industry; Advice to reach the next level in medical aesthetics; Her favorite aesthetic treatments, skin care and hobbies; Who she follows for positive, engaging content; What she’s known for in her practice; And more! This episode ..read more
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Finding Peace at Tax Season with Effective Bookkeeping
Medical Spa Insider
by American Med Spa Association - AmSpa
2M ago
This week AmSpa CEO, Alex R. Thiersch, JD, speaks with Nick Liguori, CPA, founder of Liguori Accounting. They discuss the bookkeeping challenges medical spas face and the steps you can take throughout the year to prepare for tax season. Their conversation includes: The different roles of accountants, bookkeepers and advisors; Common tax mistakes new business owners make; The way you have to think about and plan for taxes; Systems and assistance medical spa owners need to get their time back; How to handle MSOs from a tax standpoint; Key metrics your aesthetic practice should be tracking; And ..read more
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Member Spotlight: Vrinkley Pruna, MSN, NP
Medical Spa Insider
by American Med Spa Association - AmSpa
2M ago
This week, AmSpa Membership Development Coordinator, Michela Bailey, speaks with Vrinkley Pruna, MSN, NP, nurse injector and Co-Owner of Shape & Skin Medical Spa & Weight Loss. They delve further into Pruna’s experience in aesthetics, changes in weight loss medicine, and her life currently. Their conversation includes: What brought her to AmSpa Her favorite events and travel stories The boom in popularity of weight loss solutions Working with her family Opinions on locations and lifestyles Her skincare, treatments and hobbies And much more! This episode of Medical Spa Insider is spon ..read more
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Lessons in Confidence from Self-made Billionaire Sara Blakely
Medical Spa Insider
by American Med Spa Association - AmSpa
2M ago
This week’s podcast was recorded live from AmSpa’s first annual Women in Aesthetics Leadership Conference in Miami. Listen in as Carrie Strom, senior vice president of AbbVie and president of Global Allergan Aesthetics, chats with Sara Blakely, founder and executive chairwoman of SPANX. Following a brief introduction from Strom and AmSpa founder, Alex R. Thiersch, JD, this keynote conversation explores the founding of a household name, along with leadership insight on confidence, failure, purpose, mindset, and much more! This episode of Medical Spa Insider is sponsored by RepeatMD. Visit ..read more
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Greatest Hits: Building a Better Aesthetic Industry Through Training
Medical Spa Insider
by American Med Spa Association - AmSpa
3M ago
This week, we revisit our conversation with Taylor Siemens, NP-C, founder of Aesthetic Care NP and clinical director of Vitalyc Medspa. She joined us to speak about her commitment to training medical aesthetic practitioners, covering: The lack of training standards in medical aesthetics; The appetite for more training among injectors; The power of sharing knowledge with other aesthetic injectors; The benefits and limitations of training provided by injectable vendors; The reputation of medical spas among core doctors; The need to bring more NPs and PAs into the industry; Her upcoming aestheti ..read more
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Shifting Dynamics, Demand and Data Analysis with The Aesthetic Society
Medical Spa Insider
by American Med Spa Association - AmSpa
3M ago
This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Kent “Kye” Higdon, MD, FACS, board-certified plastic surgeon and Communications Commissioner of The Aesthetic Society. They discuss and contextualize the findings of the Aesthetic Plastic Surgery National Databank Statistics for 2022. Their conversation includes: What might be driving the demand for surgical and nonsurgical treatments; The evolving dynamic between plastic surgery practices and medical spas; How aesthetic patient demographics are shifting; Understanding price fluctuations in 2022; How 2023 is shaping up for ae ..read more
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