Navigating the Unexpected: What Authors Need to Prepare For
Book Marketing Tips and Author Success Podcast
by Penny C. Sansevieri and Amy Cornell Author Marketing Experts
3d ago
Join us for a candid discussion as we shine a light on the often-overlooked aspects of the author journey. In this episode, we tackle the things that many authors aren't adequately prepared for but are crucial to their success. From the seemingly mundane task of reading contracts to the sobering realization that publishing is indeed a business, we explore the facets of authorship that can catch even the most seasoned writers off guard. We understand that delving into legal jargon may not be the highlight of your day, but we break down why it's essential and how it can protect your interests in ..read more
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The Power of Author Education: Why it can Save you Money and Help You Succeed
Book Marketing Tips and Author Success Podcast
by Penny C. Sansevieri and Amy Cornell Author Marketing Experts
1w ago
In this episode, we delve into a crucial but often overlooked aspect of being an author: education in publishing. And we get it, it’s another thing to learn. But it’s crucial to your success and we’ll unpack why. But don't worry, you don't need a PhD in publishing to thrive. Join us as we explore why understanding the ins and outs of the industry can not only save you money but also significantly impact your success as a writer. From the ever-evolving landscape of Amazon to emerging trends shaping the publishing world, we break down the importance of staying informed. We offer practical tips a ..read more
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Amazon Update: International Readers Getting Cut Out of the Equation
Book Marketing Tips and Author Success Podcast
by Penny C. Sansevieri and Amy Cornell Author Marketing Experts
3w ago
We're delving into the recent changes that Amazon has implemented for international book buyers.  The notable shift is the disallowance of gifting copies of books internationally, a move that carries significant implications for authors. Why the continued tightening of the reins? We have our theories, so tune in! FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our podcast page and learn more about the team at www.amarketing ..read more
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Decoding the Jargon: Publicity, Marketing, Advertising, and Branding
Book Marketing Tips and Author Success Podcast
by Penny C. Sansevieri and Amy Cornell Author Marketing Experts
1M ago
We're chatting about the often misunderstood differences between publicity, marketing, advertising, and branding.  Why? Because knowing the differences can save you a lot of time and money in terms of what kind of support you need to achieve your goals. If you're looking to hire a team, or you're trying to develop a self-promotion plan, this episode is essential.  FREE BONUS If you leave a review for the podcast email info@amarketingexpert.com and we'll give you our Book Launch Checklist! Just include your reviewer name or a screenshot of your review in the email. Check out our po ..read more
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Crafting the Perfect Book Title and Subtitle Combo
Book Marketing Tips and Author Success Podcast
by Penny C. Sansevieri and Amy Cornell Author Marketing Experts
1M ago
Beyond the cover, your book's title is its first impression. Dive into the discussion on why the right title, paired with a captivating subtitle, can be the key to converting more shoppers to buyers.  - Discover what that make a book title memorable, intriguing, and reflective of its essence. - Explore the subtle art of crafting subtitles that add depth, intrigue, and additional layers to your book's narrative. - Learn how to tap into your creativity to generate title and subtitle ideas that resonate with your target audience.  Whether you're releasing your debut title or you're a ..read more
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It's a Big Announcement!
Book Marketing Tips and Author Success Podcast
by Penny C. Sansevieri and Amy Cornell Author Marketing Experts
2M ago
Drumroll, please! Tune in for a big announcement about Penny's latest book that just hit Amazon! This book is bigger and better than any previous Amazon title and you definitely want to tune in to find out why. We're also going to be running a lot of special promos so keep an eye out on all Penny's social media channels to win special swag and great bonuses!  Penny on Instagram Penny on Facebook Penny on X Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to thank followers! Check out our podcast page and learn more about the ..read more
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Most Downloaded Episode: Why "Good Enough" and "Everyone Loves It" are Dangerous
Book Marketing Tips and Author Success Podcast
by Author Marketing Experts
2M ago
This is our second most downloaded episode of all time! Why do we think it's popular? Well, as an author you want people to love your work, we get it. You also put a lot of blood, sweat and tears into getting your book made and it's normal to have moments of, "it's good enough" because you just want to move on to the next thing. But good enough and assuming you've created the field of dreams can be a dangerous mindset to get into. Two of the biggest pitfalls we see in author marketing are "good enough" and "everyone loves it"  and it's a real problem. Having Facebook followers isn't mar ..read more
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Most Downloaded Episode: How We Really Feel About Advertising
Book Marketing Tips and Author Success Podcast
by Author Marketing Experts
2M ago
This is our most downloaded episode of all time! Why? Well, because display advertising has been a part of marketing and promotion forever. It's also tempting to be able to run display ads to take some of the pressure off of coordinating other kinds of marketing that require a lot more hands on work. But does display advertising stack up in terms of getting the best return for your investment? Check out our thoughts! Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to thank followers! Check out our podcast page and learn more about t ..read more
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The Secrets to Pricing Your Book for Success
Book Marketing Tips and Author Success Podcast
by Penny Sansevieri & Amy Cornell Author Marketing Experts
2M ago
Welcome to another insightful episode of our podcast where we will deep dive into all things book pricing, a vital yet often overlooked facet of your book marketing journey. Pricing is your silent powerhouse. Is a discounted price a boon or a bane?  How do you know if you've hit the pricing bullseye for your market?  Learn from the missteps of others as we dissect the most common pricing blunders and sidestep the pitfalls and avoidable mistakes that can hinder your success. Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to t ..read more
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Unlock the Secrets to Bestselling Success in 2024
Book Marketing Tips and Author Success Podcast
by Penny Sansevieri and Amy Cornell Author Marketing Experts
2M ago
Ever wished you had a crystal ball to foresee your book's success? Say no more! Penny and Amy are decoding the mysteries of effective book marketing, empowering you to plan your 2024 without the daily struggle of figuring out your next move.  Tune in to discover pre-planned strategies that not only ensure consistency but also guarantee more attention.  No more pondering, "What's my next move?" We're laying it all out – the smart, actionable steps that will make your book stand out. Remember to leave a review for the podcast and email us to let us know, we're always finding creative ..read more
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