In this Ortho Marketing episode, Dean Steinman is joined by Robert Brill, CEO of Brill Media. They discuss how automation is reshaping digital advertising. They dive into programmatic ads, how they improve targeting and efficiency, and what the future holds for marketers. Whether you're new to the concept or looking to refine your strategy, this episode has valuable insights for you. Tune in! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/  About Robert Brill Robert Brill is the CEO of Brill Media, a top white-label media buying agency that elimin ..read more

In this Ortho Marketing episode, Dean Steinman is joined by Greg Essenmacher, founder of GnA Consult. They discuss the power of team accountability in delivering an exceptional patient experience. They explore strategies for team development, leadership, and creating a culture where every team member plays a vital role in patient satisfaction. Tune in for expert insights on strengthening your practice from the inside out!  Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Greg Essenmacher Greg Essenmacher, a leading expert in Fixed Full Arch d ..read more

In this Ortho Marketing episode, Dean Steinman is joined by John Nabors of FirstClass Aligners. They explore the latest advancements in clear aligner technology, how they’re shaping the future of orthodontics, and what dentists and orthodontists need to know to stay ahead in the industry. John shares his expertise on treatment innovations, patient benefits, and the evolving role of clear aligners in modern dental care. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About John Nabors John Nabors is the CEO of FirstClass Aligners Inc., bringing over 30 years ..read more

In this Ortho Marketing episode, Dean Steinman is joined by industry experts Cathy and Samantha Konner from Proviser. They dive into the world of insurance and business growth. Tune in as we discuss key strategies, common pitfalls, and expert tips to help you protect and scale your business effectively! Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/  About Cathy Konner Since 1996, Cathy Konner had been helping her clients from every walk of life, create financial strategies to meet thier goals. In 2020, an invitation to speak at UMDNJ's School of Dent ..read more

In this Ortho Marketing Podcast, Dean Steinman is joined by Casey Bull, Chief Operating Officer of MyOrthoVA. They dive into how virtual assistants can transform your practice, from streamlining patient communications and appointment scheduling to managing administrative tasks and improving overall efficiency. Discover practical tips, success stories, and actionable strategies to help you focus on what matters most—providing exceptional patient care. If you're ready to modernize your approach and embrace the power of virtual support, this podcast is for you!  Ready to elevate your practi ..read more

In this Ortho Marketing Podcast, Dean Steinman is joined by Dr. Amanda Wilson, CEO StraightSmile Solutions. They explore the transformative journey of integrating orthodontic services into an already streamlined practice. Discover actionable insights on balancing efficiency with growth, the benefits of adding orthodontics, and how this strategic move can elevate patient care while boosting revenue. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Dr. Amanda Wilson I’m Amanda Wilson, an orthodontist, dental consultant, and dental advisor by profess ..read more

In this episode, host Dean Steinman sits down with consultant Shelley Bostrom to discuss innovative strategies that help healthcarepractices attract more patients while staying agile in today’s fast-paced world. Shelley shares actionable insights on boosting patient acquisition, optimizing response times, and leveraging technology to create an exceptional patient experience. Whether you’re looking to grow your practice or streamline your operations, this conversation is packed with tips to help you adapt and thrive. Tune in to transform the way you connect with patients and ensure your practic ..read more

Durning AAO Miami Beach, Ortho Marketing President, Dean Steinman, was able to sit down and chat LIVE with Michelle Shimmin, owner of Shimmin Consulting. They talk about the trends in the orthodontic community that have emerged over the last 2 years and how they will continue to change how practices do business, even post-pandemic. They also discuss how practices that continued to use new technologies that made patients' lives easier (including virtual appointments & monitoring options) are seeing way more success and growth than practices that switch back to their "normal" before pandemi ..read more

In our newest podcast Ortho Marketing President, Dean Steinman, share 4 new & trending marketing ideas that you can implement at your practice today to kick-start growth at your practice! Tune in to hear:  How you can make your practice more personalized How to open up communication with potential patients Why community engagement is important & more ..read more

In this episode, host Dean Steinman sits down with Shelley Bostrom, a seasoned expert in practice growth, to dive into the strategies that help practices stand out during new patient consults. Shelley shares practical tips for creating a memorable first impression, building trust quickly, and showcasing what makes your practice unique—all essential elements in today’s competitive market. Ready to elevate your practice? Contact us! https://orthomarketing.com/contact-us/ About Shelley Bostrom Shelley Bostrom is the founder and owner of Align My Practice - your ultimate partner in all things or ..read more