The Silver Economy has shifted online
Saffy
by lucy
3y ago
The needs of consumers have shifted during the Covid-19 pandemic. As yet, what the “new normal” will look like is far from clear. Amongst the turmoil one of the most impacted, yet most affluent groups in history who comprise the ‘Silver Economy’ have shifted not just their interests and priorities but also the how, where and what they purchase.   What is the Silver Economy and how buoyant is it? The Silver Economy refers to economic activities, products and services that meet the the needs of people born before 1960 thereby encompassing the Baby Boomers (1945 to 1960), the Silent Generati ..read more
Visit website
Older entrepreneurs are joining the experienced economy
Saffy
by lucy
3y ago
Over 50 and over the hill, or Over 50 and ready to startup your business?   Going into business for yourself isn’t just for the young, although being young at heart helps, it’s the older head on experienced shoulders that delivers a successful business. More 55+ entrepreneurs than ever before are leveraging their life experience to startup a successful business. The silver economy is thriving because maturity brings with it many of the skills and qualities that will serve you well as a new business owner. 1. As a mature entrepreneur you’re likely to have a wide network of useful contacts ..read more
Visit website
The Move Online
Saffy
by joana
4y ago
How to move your business online The numbers of retailers both familiar high street brands and local traders who were already struggling before Covid-19 arrived and have now shuttered for the final time is growing and the list of casualties is likely to increase further as we run up to the end of the year and into early 2021. Against this trend there are retailers and in-person sales businesses (large and small) who reacted quickly and navigated their way to start or increase their online presence and, largely through harnessing the power of social media, have carved out a new place for themse ..read more
Visit website
The Incredible Role of Sales Forecasts in Your Business Success
Saffy
by joana
4y ago
Sales forecasts are crucial for all businesses, at every stages of your business. For new start-ups, they form a vital part of your business plan that can help secure lending and helps you to understand the amount of additional cash you’ll need to get going and keep going.  For more established businesses sales forecasts are crucial to your predictions of short- and long-term performance and are tied into almost every aspects of your business. Sales forecasting impacts financial planning, your marketing budget, operations planning, manufacturing, stock rotations, purchase requirements, st ..read more
Visit website
The Art of Customer Retention
Saffy
by joana
4y ago
As the world slowly starts to reopen, whether B2B or B2C most industries are witnessing a cautious restart. Business is starting to bounce back, and pipelines are filling up, but new customers are likely to be a little more difficult to find than normal – for now at least.   Our post-pandemic scenario and the increasing costs of acquiring new customers means that customer loyalty and the resulting customer retention has never been more important. Unfortunately, younger companies who are out grabbing new opportunities and growing quickly, or sheltering in place to ride out the pandemic, of ..read more
Visit website
How to deal with stress and manage stressful situations
Saffy
by saffy
4y ago
We all face stressful situations; the question is how to deal with them? How do you deal with stress, so you can turn the day around and get back in control? What is it you can you do, to help yourself deal with stress? How can you best approach stressful situations or events? How can you better prepare yourself to manage and deal with stress?   Forewarned is…an advantage Many of the stressful scenarios encountered are known in advance and the anxiety levels can hang in the air for days beforehand. Stressful situations can manifest as anything from a big presentation to a difficult conve ..read more
Visit website
Remote managing your remote team
Saffy
by saffy
4y ago
Remote managing your team: quick tips for the virtual leader   For many small businesses owners this is your initial foray into remote managing your team and the first time that you and your team have operated remotely for more than the odd pyjama clad days or two. Other small businesses by necessity or design, have long been used to managing teams of employees, freelancers and even client staff in remote locations or remote managing from home for at least some of the time but even for many with some remote teams or virtual home workers being a 100% virtual manager week in week out for th ..read more
Visit website
Entrepreneur challenges in the time of Coronavirus
Saffy
by saffy
4y ago
It’s not enough that you’ve started a business and entered the new world of business ownership with all the entrepreneur challenges that brings, now the very world we live in has changed too! Most of us have never seen or experienced anything that’s prepared us for the business challenges that Covid-19 brings with it. This isn’t merely a financial recession, many of us have ridden that wave. It’s not only a dramatic and sudden shift to social norms or how our institutions function. Nor is it just an industry redefining, disruptive change to the way we work. It’s all of the above and more. And ..read more
Visit website
How to decide which business idea to pursue
Saffy
by saffy
4y ago
One of the great things about those with an entrepreneurial mindset is having a lot of great business ideas but we all know that the true entrepreneurs amongst us are those who take their business ideas and make them real. Trouble is when you have multiple ideas it’s not always obvious which idea you should pursue. Some of the reasons often quoted for starting your own business are to give you freedom, flexibility, more money and longer vacations. All wonderful things, that are beneficial. That we not only want in our life they are actually good for us to have in our lives. To determine which ..read more
Visit website
How to Fund a small Business
Saffy
by saffy
4y ago
Depending on the stage your business is at you maybe looking for different types and amounts of small business funding. Obviously, some of these options to fund a small business may be better for your situation than others. Some will be a good fit for your business. Others may be impossible, impractical, you may not meet the criteria, have the guarantees or you simply don’t wish to give away that much of your business unless you have to. Traditionally women struggle to get bank funding for start-up businesses. The reasons why we’ll get into another day but for now we’re also going to quickly ..read more
Visit website

Follow Saffy on FeedSpot

Continue with Google
Continue with Apple
OR