Increasing global concern about online user privacy has brought big changes within the digital advertising industry in recent years. Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business. User data privacy is now front and center.  Table of Contents  [hide] What Is Digital Data Privacy?  Data Privacy on Desktop vs. Mobile Data Privacy Is Now More Important Than Ever Challenges With the Current Privacy Regulations Data Collection Pr ..read more

In the previous release, we changed our main payment processor and primary currency, improved the ad call process for mid-roll ads, and updated several platform features. With Platform Update 6.8.6. we are introducing an upgraded analytics dashboard, beta testing for our most recent AI tool, and a few added features, all in a neatly rebranded CMS. New Real-Time Analytics Dashboard  Starting today, a new real-time analytics dashboard will be available to all publishers. The upgraded dashboard will now show two separate real-time analytics, one focusing on the performance of your ads and on ..read more

In recent years, the digital advertising industry has seen major changes in how brands promote themselves. The days of annoying pop-ups are long behind us. And with the primary goal of the new era being the improvement of user experience, it means less intrusive ads and more subtle ways of advertising. And that’s where models like native video advertising come into play. Table of Contents  [hide] What Is Native Video Advertising? Why Use Native Video Ads? Why Choose Native Over Instream Video Ads? What Makes Our Native Video Advertising Solution Different?  TargetVideo for Ad ..read more

Our previous platform update was a major release that included a new setup for the players and great improvements to our live-streaming service. This time around, we are bringing some significant changes as well. We have changed our main payment processor and primary currency, improved our player ad call process for mid-roll ads, and added multiple new features. See the full Platform Update 6.8.2. changelog down below.  Main Payment Processor and Currency Change  With Platform Update 6.8.2., we have changed our main payment processor to Stripe. This will allow us to incorporate addit ..read more

Our dev team is finally ready to showcase their combined efforts with a major platform update. This release includes a new setup for the players, upgraded live streaming, and multiple added options, along with some minor fixes and changes. Read more about it and see the full Platform Update 6.8.0. changelog below. New Setup for the Players – Templates, Ad Schedules & Ad Sources  With Platform Update 6.8.0. we deprecated the old ways publishers set up players and ads within the player and introduced a new simplified way through the use of player templates, ad schedules, and ad sources ..read more

One of the most powerful tech events of the year is finally behind us. With more than 4,000 exhibitors from various tech industry verticals, the CES 2024 conference, like every year, has given us a glimpse at new tech advancements on the horizon. But among the product showcases, trends, and topics discussed, which were the most relevant to the digital advertising world? It’s time to find out. Table of Contents  [hide] AI in the Cookie-Less Digital Era NBCUniversal’s One Platform Total Audience  Stagwell’s SmartAssets AI Tool  Disney Boosts Its Advertising Solutions Gate ..read more

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. But what novelties does this gradual process bring to the online advertising world? What can publishers and advertisers expect, and how can they prepare for Google’s total shutdown of third-party cookies?    Table of Contents  [hide] The Post-Cookie Era Starts! What to Expect From Google’s Privacy Initiative Topics API How D ..read more

While video advertising is a successful tool and the current go-to method for online advertising, it does not automatically guarantee success for advertisers. Like with any ad format, to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign. Here are some reasons why advertisers end up with ineffective video ads and what they can do to prevent this.  Table of Contents  [hide] How to Prevent Ineffective Video Ads Improve Audience Targeting Retargeting  Change Your Method  Find Reliable Analytics  Avoid Low ..read more

User-generated content has gained rapid popularity in the digital sphere, with both publishers and advertisers looking for ways to capitalize on this industry trend. However, finding quality UGC and implementing it into advertising strategies is easier said than done. To prompt advertisers to use UGC effectively in their campaigns, we decided to showcase why and how user-generated content advertising can be successful.  Table of Contents What Makes UGC Effective? How to Get UGC   How to Use UGC  Incorporating UGC Into Your Advertising Campaign Benefits  Best Pra ..read more

Get ready for significant changes within the digital video advertising landscape in 2024. After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Yet, that’s just the beginning. The online digital community is gearing up for an exciting year – the boom of CTV advertising, AI personalization, immersive videos, and more. Here are some online video industry trends you can expect to see in the following year. Table of Contents  [hide] Video Content and Video Trends for the Next Year  Immersive Vi ..read more