StagingCraft now has a monthly article in Bucks County Real Producers Magazine. Have a look at this month’s issue. The post Home Staging Creates Value for Sellers AND Buyers appeared first on StagingCraft ..read more

If you represent home buyers, congratulations! Your life is getting a little easier these days. If you represent sellers, saddle up! Higher interest rates, more plentiful inventory –and buyers actually asking for inspections (!) — now mean it’s even more important than ever for your listings to look fabulous. It’s all about product differentiation in this changing market. Here is why my home staging expertise should be an essential part of your strategy: Almost 70% of buyers’ agents say their buyers expect houses to look like “the ones on HGTV.” (NAR 2021 membership home staging survey ..read more

As the saying goes, buyers won’t tour a house for any of three reasons: They don’t like the price They don’t like the location They don’t like the photos   A Realtor client of mine listed a house in 4Q last year, knowing his sellers insisted on an aggressive price. He also knew the sellers’ belongings weren’t going to make for the optimal MLS photo story. The house was a special property: in a great location, but on four floors of living. Even with an elevator, it was going to be a tough sell and needed those “special buyers.”  Eight months and two price decreases ..read more

It’s happening—the market is shifting, more inventory is hitting the market, and DOM is increasing. Sellers’ agents, you’ve had an easy time of it, but soon that’ll change if it hasn’t already for your current listings. So, what are you going to do to make sure your listing doesn’t linger and get a great price at the same time? The short answer: Make sure those MLS photos look AMAZING! Here are seven home-prep steps to get great photos and more money in less time (my favorite is #7, BTW): Make sure sellers pack up, clean out and brighten their rooms. In general, I tell sellers, “If it d ..read more

Look at these before/after photos! StagingCraft loves a challenge, and when Super Realtor Sherri Belfus Kracht of Class-Harlan asked us to stage this charming and tiny house —with an even tinier guest cottage—on Sackettsford Road, we jumped at the chance. These were our goals for the MLS photos: Make rooms appear larger and brighter Give the 1950’s-era bathroom an up-to-date vibe Add modern, on-trend appeal to an outdated kitchen Show buyers a suggested furniture placement for each room. We hit the mark—the final price came in at $67 ..read more

Want to know the fool-proof method for getting an unbelievable price for your house in this ‘sellers’ market’? I’m teaming with the Dianne Loomis Team for two public presentations in late March to offer practical tips to homeowners on the home preparation and selling process. This session is ideal for first-time home sellers! Register for 2:30 pm Tuesday, March 29  OR Register for 6:30 pm Thursday, March 31 All of the proceeds from the $10 registration will be donated by Parks and Rec to Nova Bucks County , which helps victims of crime right here in Bucks County. Spread the word and help ..read more

Almost every Realtor has had a listing that just sits there…no offers, maybe even after a price reduction or two. Why? Because if it’s not on top of a hazardous waste landfill, there are two things wrong with the house: Buyers either don’t like the price or are turned off by the MLS photos. The price is your specialty, so I’m not touching that one! But the MLS photos are in my wheelhouse, and I’ve seen a LOT of bad photos of unappealing rooms and houses in my dozen years as an Accredited Home Staging Professional (ASP). Here’s my list of the top 10 “sales killers” you should counsel ..read more

It’s happening—the market is shifting, more inventory is hitting the market, and DOM is increasing. Sellers’ agents, you’ve had an easy time of it, but soon that’ll change if it hasn’t already for your current listings. So, what are you going to do to make sure your listing doesn’t linger and get a great price at the same time? The short answer: Make sure those MLS photos look AMAZING! Here are seven home-prep steps to get great photos and more money in less time (my favorite is #7, BTW): Make sure sellers pack up, clean out and brighten their rooms. In general, I tell sellers, “If it d ..read more

StagingCraft now has a monthly article in Bucks County Real Producers Magazine. Have a look at this month’s issue. The post Home Staging Creates Value for Sellers AND Buyers appeared first on StagingCraft ..read more

If you represent home buyers, congratulations! Your life is getting a little easier these days. If you represent sellers, saddle up! Higher interest rates, more plentiful inventory –and buyers actually asking for inspections (!) — now mean it’s even more important than ever for your listings to look fabulous. It’s all about product differentiation in this changing market. Here is why my home staging expertise should be an essential part of your strategy: Almost 70% of buyers’ agents say their buyers expect houses to look like “the ones on HGTV.” (NAR 2021 membership home staging survey ..read more