The Generation Z: The Internet Age Marketing trends always change with time. Modern marketers need to focus on age brackets so that they may customize the products to reach the audience where it is highly demanded. Generation z is the generation that was born from 1997 to 2019 having age groups 9 to 24 years. This age group is mostly young having some specific priorities for buying any product. Before buying the product they conduct Internet research and decide to buy the products. They search for competitors to know which product is affordable, economical, and durable. They decide to pur ..read more

A popular property management company, Hudson Homes Management, which operates out of Texas, is currently facing an uphill battle to maintain its image. This is after hundreds of reports and complaints from tenants about the dismal real estate services provided by the company and the deplorable state of their properties. Tenants have described the company’s unjust and fraudulent acts extensively. Their misconducts have been long overlooked but now coming to light. Recently, a noted doctor and tenant of this company was residing in Gwynedd Valley Pennsylvania reported the company’s lackadaisica ..read more

Pakistan, my (our) beloved country is older than me. It is only with great reluctance that I placed ‘our’ within brackets in the opening line, the hesitation in using “our” emerges out of the desire to feel and say that I ‘alone’ own the country. It is so seductively attractive to make this claim. As a single owner (leader), I would have the privilege to do what pleases me — be it violation of traffic light signals or the sacred constitution; the perk of not having to wait in long queues for any service and for the submission I would get from the masses, who would most willingly (‘troublemaker ..read more

Two years into the Covid-19 pandemic, small businesses around the world have adapted to unique challenges presented by a new normal. We have gained a better understanding of the trajectory of the economy and the ways small businesses have pivoted to adapt to labor shortages and supply chain issues. Now, the glaring issue facing the economy has become the compounding effects of global inflation and how to manage cash flow during this period. In fact, 60% of small business owners, according to a study by Business.org, are concerned that high inflation will affect the financial health of the ..read more

Zuzuche, a global self-guided tourism platform, announced on Wednesday its recent completion of round-D financing worth tens of millions of dollars. The funds are to be used for strengthening product research and development, supplementing the global operations team, expanding the Chinese market and improving customer service capabilities. Up to now, its business covers more than 6,000 cities in nearly 200 countries and regions, and it has over 200,000 stores around the world. Its services include international car rental, Chinese car rentals, scenic spot tickets, local entertainments, fr ..read more

Think about a standout teacher, mentor, or colleague whom you admire. Chances are the reason this person made such a lasting impact on your life wasn’t because of their job title. It was about how you felt when you were in the room with them. It was their enthusiasm toward you, their commitment to a quality outcome, and their investment in the people around them—all signs of a true leader. If you spend enough time in enough different conference rooms, you’ll come to recognize that there is a distinct difference between truly transformational leaders and those in name and title only ..read more

Pakistan needs all-out fundamental structural reforms in all areas of governance. However, the most important and immediate is political stability — the main challenge faced by the 23rd Prime Minister of Pakistan, Mian Muhammad Shehbaz Sharif. Before taking the oath, after elected with 174 votes of members of the National Assembly, he made a number of pledges, reported amongst others by Associated Press of Pakistan. These measures were more in the nature of fire-fighting than fundamental structural reforms. In this article, an attempt is made to highlight some key areas requiring immediate att ..read more

Instagram isn’t just a social media app full of Love Island influencers and hilarious memes. It is also a vitally important tool for commerce, with 90% of its users following at least one business account and 44% of them using the platform to shop weekly, according to Instagram’s latest internal data. It would be a missed opportunity to not use this platform to showcase your brand. But we understand that getting to grips with the business side of Instagram can be a time-consuming and complex task, particularly if you are not very social media savvy. If you’re low on time and require a bit of s ..read more

Pakistan Muslim League-Nawaz (PML-N) leader Miftah Ismail, also a former finance minister, on Tuesday informed Pakistan’s budget deficit will hit Rs5,600 billion at the end of the ongoing fiscal year, a record high level, as he slammed economic policies of the ousted government of Pakistan Tehreek-e-Insaf (PTI). Addressing a press conference at his residence, Miftah – a key member of the PML-N whose president, Shehbaz Sharif, was elected the country’s prime minister on Monday after the ouster of Imran Khan – said the previous government informed us that the country would face a deficit of arou ..read more

Growing a business is a top priority for entrepreneurs. However, focusing solely on your company is not the most effective way to achieve business growth. I have discovered over the past decade that working on yourself and your personal development makes a difference in every aspect of your life. Without you, your business cannot function, and if you are not striving to meet your best potential self, your business has no chance of reaching its full potential. Working on personal development to consistently improve who you are will make you more self-aware and teach you to do what works best fo ..read more