Saint Louis U. Boosts Brand with CTV Campaign
Collegis Education — Higher Education Revenue Growth Management
by Jed Mander
12h ago
Saint Louis U. Boosts Brand with CTV Campaign Home Celebrating expertise with creative digital campaign In 2023, Saint Louis University’s (SLU) School for Professional Studies (SPS) celebrated its 60th anniversary. This offered a unique opportunity to highlight the school’s six decades of leadership and innovation in adult and online education — an area most schools have only recently entered. SLU partnered with Collegis to develop an integrated creative and digital campaign to bring this new messaging to market. Challenge: Highlighting expertise in adult and online education SLU has a stor ..read more
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Higher Ed Cybersecurity: 3 Strategies to Protect Your School
Collegis Education — Higher Education Revenue Growth Management
by Jed Mander
1w ago
In an era where higher education is experiencing increased cyberattacks and smarter cyberthreats, colleges and universities must do all that they can to safeguard sensitive data and ensure the privacy of their constituents. While the evolving cybersecurity landscape may seem daunting, adopting fundamental strategies can significantly bolster your school’s resilience against cyberattacks. As a bonus, schools may experience lower insurance premiums by showing commitment to cybersecurity, implementing comprehensive measures, and complying with relevant regulations. Here are three basic higher e ..read more
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Strategic Program Selection for Expanding Academic Portfolios
Collegis Education — Higher Education Revenue Growth Management
by Jed Mander
1w ago
In our recent blog series, we’ve discussed how to review your school’s academic portfolio and evaluate individual programs. Colleges and universities must continually consider their mix of programs and carefully select new programs to remain relevant to the needs of students, employers, and society. Institutions increase the likelihood that new programs will thrive by considering complex data sets, including market demand, competition, and financial projections. This data-driven decision making provides the basis for realistic expectations on investments and returns. Let’s look at recommende ..read more
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Higher Education Program Evaluation: A Strategic Guide
Collegis Education — Higher Education Revenue Growth Management
by Jed Mander
2w ago
The first blog in this program strategy series addressed the difference between assessing a portfolio of programs and conducting an individual program analysis. In that article, we recommended a high-level assessment of a suite of academic programs to understand your portfolio’s strength and highlight opportunities for better management. The next step in the process is to conduct a more targeted academic review. In today’s rapidly evolving higher ed landscape, colleges and universities face mounting pressures to stay relevant and responsive to the needs of students and employers alike. With ..read more
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Higher Education Cybersecurity Landscape 2024
Collegis Education — Higher Education Revenue Growth Management
by Sara Peterson
3w ago
Higher Education Cybersecurity Landscape in 2024 Home Cyber attacks are on the rise Cyber attacks on colleges and universities are unfortunately commonplace, with a staggering 79% of schools falling victim to ransomware in 2023 and 56% paying a ransom to get their data back. With sensitive data at risk, protecting student privacy – in addition to protecting the privacy of employees, alumni, and donors, as well as securing your school’s intellectual property – needs to be a top priority for your school. Not sure where to start? Download our “2024 Higher Ed Cybersecurity Landscape” ebook (an ..read more
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Building a Stronger Institution: Strategic Portfolio Review
Collegis Education — Higher Education Revenue Growth Management
by Sara Peterson
3w ago
Shifting demographics, increasing competition, and budgetary pressures highlight the importance of establishing a proactive, data-driven approach to examining an institution’s overall academic portfolio as well as individual programs within the portfolio. Offering the right suite of programs positions colleges and universities to grow enrollment, to make effective use of limited resources, and to strengthen their brand. This article, the first in the series on optimizing your program offerings, recommends starting with a review of your academic portfolio to understand the strength of your ov ..read more
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Five Ways Higher Ed Marketing Has Evolved
Collegis Education — Higher Education Revenue Growth Management
by Sara Peterson
3w ago
With the volume of programs outpacing demand from prospective students, schools that want to stay competitive will have to rethink their marketing strategies to grow enrollment. Let’s explore five key components to optimizing your digital marketing for higher education. 1. Prioritize data-driven strategies Leverage your data to understand how prospective students engage with your school’s online presence. Connecting website, social media, email marketing, and other data can help your marketing team identify trends, optimize marketing channels, and strategically allocate resources. Read more ..read more
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Graduate Certificate Programs with the Best Growth Potential in 2024
Collegis Education — Higher Education Revenue Growth Management
by Amber Arnseth
3w ago
Employers want to partner with external providers to upskill and reskill their employees — presenting an opportunity for higher ed institutions to grow revenue by creating programs for employers. Our recent research with UPCEA found that from 2022 to 2023, companies partnering with external organizations to provide employee training/professional development increased 26%. Challenges for higher education institutions Higher ed is quickly losing these opportunities to private providers like Coursera and LinkedIn Learning. While partnerships with professional organizations and private providers ..read more
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Community College Leader Ken Ender Joins Collegis Board
Collegis Education — Higher Education Revenue Growth Management
by Collegis Education staff
1M ago
Collegis Education has appointed Kenneth (Ken) L. Ender, Ph.D., to its board of directors and chair of its executive committee. With a career dedicated to higher education, Ender brings decades of knowledge and experience from the community college and university sectors. He currently serves as Professor of Practice in the Belk Center for Community College Leadership and Research at North Carolina State University and President Emeritus of William Rainey Harper College in Illinois. Prior to that he served as New Jersey’s Cumberland County College President. Under Ender’s leadership, Harper C ..read more
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Lunch and Learn Event
Collegis Education — Higher Education Revenue Growth Management
by Jed Mander
1M ago
Lunch & Learn Home AI Strategies that Impact Enrollment and Experience AI has given higher education new ways to collect, connect and activate data to grow enrollment and impact the student experience. Collegis is launching a Lunch & Learn series where we’ll travel and share valuable insights on harnessing the power of data and AI to attract right-fit students and guide them toward success. Fill out the form to let us know where you’d like to see us and stay tuned to the Collegis newsletter for more details as we release other locations. First stop: Chicago! Our first AI and data lu ..read more
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