Lunch & Learn New York Home Registration closed Thank you for your interest in our Lunch & Learn in New York. Registration for the event is now closed. However, don’t worry! We’re taking this Lunch and Learn on the road. Click here to learn more. Additional resources Blog Unleashing the Intelligence in Institutional Data  Blog Higher Education Program Evaluation: A Strategic Guide Blog Five Ways Higher Ed Marketing Has Evolved Show More The post Lunch and Learn New York Closed appeared first on Collegis Education ..read more

Lunch & Learn New York Home Leveraging Data to Optimize Your Enrollment Funnel Martech tools have given higher education new ways to collect, connect, and activate data to grow enrollment and impact the student experience. Join Collegis at a Lunch & Learn in New York City for valuable insights on harnessing the power of data to attract and enroll more right-fit students and help them succeed. July 23, 2024 Empellón 11:30 a.m. – 2:00 p.m. Midtown Manhattan When data drives your enrollment funnel: Marketing is putting your school on their radar. The website offers relevant an ..read more

Grant writers know that evidence is key to building a proposal. Searching for the right resource and sifting to find the right information can be a challenge. To make the higher ed grant writing process easier, we’ve compiled resources on hot topics to help you build a solid understanding of the higher ed landscape, easily access industry stats, and reference the latest research. For adult learning, microcredential, and employer partnership grants Our “Rethink Your Student Population” report dives into four distinct personas of adult learners and what motivates each one. One thousand adult ..read more

One of the best ways to navigate the changing higher ed landscape is to attend higher ed conferences. The 2024-2025 conference season is shaping into a promising lineup that will offer invaluable insights and connections for educators, administrators, and thought leaders. Whether you’re looking for professional development, networking opportunities, or just to stay informed, here are the higher ed conferences you won’t want to miss. We’ll be at each of them this year. Looking forward to seeing you there! Mackinac Roundtable on Talent June 23-25, 2024 Mackinac Island, MI This is an exclusive ..read more

Essential Metrics in Your Higher Ed Marketing Funnel Home Numbers to track in your enrollment funnel The right higher education data can give you the knowledge to add more horsepower to your marketing, admissions, and student support efforts. But which metrics are the most revealing and actionable for higher ed? The “Lucky 13” marketing metrics In this infographic, we dig into what each metric measures, the insights it offers, and where these key performance indicators (KPIs) can be found. (We even show our work by breaking down how they’re calculated.) Awareness KPIs: Awareness, impre ..read more

Career-focused adults represent a promising market for higher ed institutions faced with declining enrollment from traditional students. Yet, enrolling in an academic program can be a daunting task for adult learners who are often juggling multiple responsibilities and navigating complex life circumstances. To ensure adult learners include your institution in their consideration set, it’s crucial to streamline enrollment processes and remove barriers. It’s equally important to recognize the barriers adult learners face may be different from those of traditional students. In this blog post, w ..read more

Saint Louis U. Boosts Brand with CTV Campaign Home Celebrating expertise with creative digital campaign In 2023, Saint Louis University’s (SLU) School for Professional Studies (SPS) celebrated its 60th anniversary. This offered a unique opportunity to highlight the school’s six decades of leadership and innovation in adult and online education — an area most schools have only recently entered. SLU partnered with Collegis to develop an integrated creative and digital campaign to bring this new messaging to market. Challenge: Highlighting expertise in adult and online education SLU has a stor ..read more

In an era where higher education is experiencing increased cyberattacks and smarter cyberthreats, colleges and universities must do all that they can to safeguard sensitive data and ensure the privacy of their constituents. While the evolving cybersecurity landscape may seem daunting, adopting fundamental strategies can significantly bolster your school’s resilience against cyberattacks. As a bonus, schools may experience lower insurance premiums by showing commitment to cybersecurity, implementing comprehensive measures, and complying with relevant regulations. Here are three basic higher e ..read more

In our recent blog series, we’ve discussed how to review your school’s academic portfolio and evaluate individual programs. Colleges and universities must continually consider their mix of programs and carefully select new programs to remain relevant to the needs of students, employers, and society. Institutions increase the likelihood that new programs will thrive by considering complex data sets, including market demand, competition, and financial projections. This data-driven decision making provides the basis for realistic expectations on investments and returns. Let’s look at recommende ..read more

The first blog in this program strategy series addressed the difference between assessing a portfolio of programs and conducting an individual program analysis. In that article, we recommended a high-level assessment of a suite of academic programs to understand your portfolio’s strength and highlight opportunities for better management. The next step in the process is to conduct a more targeted academic review. In today’s rapidly evolving higher ed landscape, colleges and universities face mounting pressures to stay relevant and responsive to the needs of students and employers alike. With ..read more