Digital audio content is an excellent way for people to consume knowledge, and podcasts have seen a massive uptick in interest this past year. Edison Research shows that almost a third of the United States population listens to at least one podcast every month, and approximately a quarter listens every week. If you own a podcast, you know that branding your podcast to tell your story is essential. In order to do this, many podcasters will utilize music because music is one of the best ways to help drive your storytelling and engage more listeners. Having a theme can determine the identity you ..read more

Podcasts have seen a huge increase in listeners within the last few years. They are a great way to engage others and share stories. They are also a lot of fun to listen to. Many of them even offer some great advice and/or tangible action to apply for your own personal and professional growth, which can be helpful. Not to mention, listening is free, which is always a great attraction. When you jump into your first podcast episode, you shouldn't be so concerned with having a lot of listeners. But if you've been at it for a few months to a year and you're not seeing any uptick, then it might be ..read more

Many podcasts hosts focus on their listeners, which is excellent. But, a part of the population cannot listen to a podcast. People hard of hearing or people learning a language use transcripts. Providing a transcript allows them to join a podcast host's audience. How to Make A Transcript To make a transcript, a podcast host has four options: Speech-to-Text YouTube Human Service DIY Each method has advantages and disadvantages. I used each method to create a transcript for the same episode. Criteria I used the same criteria to evaluate which method is the best. Speed is one factor used to ev ..read more

I wrote a podcasting book. In the book, I mention that a host should add an element to their content to attract more people. I tested the idea with my podcast by doing an episode about dog content. Origin In 2019, Stephanie Hurlburt posted on Twitter that her followers have an interest in dogs. Someone commented saying that this was useless data. I chimed in saying framing content in terms of dogs, and it would increase views and clicks. I had no idea if that is true, I experimented to find out. Why Is This Important? There is so much content that gets created. Makers need to stand out to get ..read more

Podcasting is an excellent opportunity to reach a new audience. There is no one-click solution for starting a podcast. This chapter will go through the process of setting up a podcast. Did you know you can subscribe to the Open Podcast mailing list to get podcasting tips like this directly into the inbox- Click Here to Subscribe Today Create an email account for podcast The RSS Feed is the key to any podcast. An RSS Feed is available to the public for viewing. When a host creates an RSS Feed, their email is visible to everyone. Anyone who wants to send a podcast host spam can find the email a ..read more

Many people start a podcast with hopes of being able to monetize the podcast through ads. Not every host should have ads on their podcast. Some hosts should use their podcast as a lead magnet. Did you know you can subscribe to the Open Podcast mailing list to get podcasting tips like this directly into the inbox- Click Here to Subscribe Today What Is A Lead Magnet An incentive that marketers offer to potential buyers for their emails. A lead magnet is an alternative to having ads on the podcast. Why? Ads Distract From The Content Ads take away focus from a podcast because they have to stop an ..read more

The average podcast has ~6 episodes in their RSS feed. People listen to popular podcasts and get discouraged with their own podcast. They get discouraged because they are comparing their podcast to the popular podcast. They do not see the same results. In this chapter, I will go over why they should not be comparing their podcast to big podcasts. Did you know you can subscribe to the Open Podcast mailing list to get podcasting tips like this directly into the inbox- Click Here to Subscribe Today Multiple People Work on it When a podcast is starting out, the host may do everything themselves ..read more

Listeners want entertainment. They are not entertained if a host does not know how to tell a story. Then, they might stop listening. A story could be interesting, entertaining, or funny. If a host is not telling the story right then, it would not appear to be. How someone says, something is as important as what is being said. For this chapter, we will walk-through an example. Making improvements along the way. Example: I had a great trip to the grocery store. Did you know you can subscribe to the Open Podcast mailing list to get podcasting tips like this directly into the inbox- Click Here to ..read more

Any content creator needs to own the content that is being created. The content and the audience have too much value for a content creator to not own the content. Platforms could leave a content creator with nothing if any problems occurred. Did you know you can subscribe to the Open Podcast mailing list to get podcasting tips like this directly into the inbox- Click Here to Subscribe Today Goal Have full control of the content. This gives hosts the ability to provide the best experience possible for subscribers. Avoid losing audience or content. A platform owns the content posted on the plat ..read more

For a host to start an email list brings many advantages. People are more likely to engage with an email. Using an email list, a host will get more downloads of the podcast compared to social media. Podcasting shares some elements with email. Making email a familiar step in the podcasting experience. Did you know you can subscribe to the Open Podcast mailing list to get podcasting tips like this directly into the inbox- Click Here to Subscribe Today Start Before First Episode A host can grow a pre-audience before the first episode. The type of content a host could send to a pre-audience is up ..read more