I’m always on the lookout for the next 'thing,' whether it’s a new label, a song, or even just a great cup of coffee. Tom Hoy Sep 28, 2024 I’d like to think the way I dress isn’t just about the style I gravitate toward, but is shaped by everything I do. My partner’s family is Scottish, and one phrase I’ve picked up from them that I love is ‘nippin ma heid,’ used when someone is nagging or pushing you to do something. I like to think the sartorial side of my brain is constantly nippin ma heid, and the only way to quiet it is by writing this blog, making videos, and sharing everything that ..read more

Can't tell your EDPs from your EDTs? Not quite sure what a “vetiver” is? Here's how to navigate the booming men's fragrance market—and walk away with a scent that feels uniquely your own. The best cologne for men might vary across budget, preference, and occasion, but each operates in service of the same fundamental goal: helping you smell really good. Cologne formulations differ substantially from one scent to the next, but what unites the greatest of the genre is their ability to smartly punctuate your personality—and enhance everyone else’s experience while they’re at it. The opposite is tr ..read more

How to best capture a new season in a bottle? Summer’s own scents are as varied as can be, from the fresh breeze of the sea air to the rich woods of a seasonal cabin getaway, right back to the refreshing sweetness of a rooftop Spritz cocktail. The path has many twists and turns, and plentiful options: Some more elegant, some more bold, some lighter and some heavier. There’s an entire sensory world to uncover as far as the best summer fragrances are concerned, one that leans heavily on floral notes but also brings in touches of citrus, smoke, wood and sand. Discover a new scent to make all you ..read more

BY STEPHANIE FARIS - Updated June 6, 2024 Father’s Day is fast approaching, and if you’re still trying to figure out what to buy the dads or dad-figures in your life, don’t panic! I’ve rounded up 46 great gift ideas, as well as some expert advice for making the day top-notch for all your favorite dads. Our top picks for the best Father’s Day gifts of 2024 St Johns Bay Rum Aftershave A gorgeous cologne at a surprisingly low price, this will have dad smelling like an old-school Caribbean adventurer (but, like, in a good way). Read the Article Here ..read more

Father's Day is just around the corner, and what better way to show your appreciation than with a thoughtful gift from St Johns Fragrance? If you're on the hunt for the perfect present, look no further than our exquisite cologne collection. We've got a scent for every type of dad, from the classic head-turner to the modern maverick. Let's explore our top picks from St Johns Fragrance and find the ideal fragrance for your main man. St Johns Fragrance Bay Rum: The Head-Turner If your old man's got a knack for turning heads and rocking that classic vibe, St Johns Fragrance's Bay Rum cologne is ..read more

Smell like you spend all day at the beach By Mark McKee, writer for The Manual - May 18, 2024 Summer is almost here. And that means you are going to play that delicate game of trying to be productive while also finding time to skip away and enjoy your time on the beach. Of course, there is a need for a new fragrance every season, and that means you need to find one that will help you achieve the delicate balance of professional and beach bum. The best colognes for men are almost always tied to adventure, and this season is no different. In 2024, we’re ditching the urban prison and escaping to ..read more

Are you searching for the best groomsmen gifts that your guys will love and use? Look no further than St Johns Fragrance, the ultimate destination for men's luxury grooming products. Our collection of groomsmen gift sets is perfect for showing your appreciation and keeping your squad looking and feeling their best on your big day and beyond. Practical and Stylish: Mini Travel-Size Colognes Groomsmen gifts should be both practical and stylish, and our mini travel-size colognes fit the bill perfectly. Available in five manly scents – Vetiver, Bay Rum, West Indian Lime, 77, and Madras – these T ..read more

He might be difficult to buy for, but we’ve got you covered. By Aaron Radford-Wattley and Brigitt Earley --  Whether it's for his birthday, a holiday (Father's Day), or just because, the special man in your life deserves to feel your love. And what better way to show him than by gifting him a thoughtful present? To help you find just the right thing, we've rounded up more than 50 gifts he'll appreciate for many decades to come. From practical items, like a weighted blanket, to stylish ones, like sunglasses (which were worn by JFK!), you'll find something for every man's needs and taste ..read more

This Earth Day, St Johns is proud to announce a new partnership with the Friends of Virgin Islands National Park. In our ongoing commitment to sustainability, we're donating $1 from each purchase made on Earth Day to aid their efforts in conserving the park's invaluable natural and cultural resources. The Friends of Virgin Islands National Park are on the front lines of environmental stewardship, promoting education, advancing scientific research, and spearheading conservation initiatives. By supporting their mission, we're helping to ensure that the park's diverse wildlife habitats, hiking t ..read more

In our 78 year history we have always had an eye on conservation and sustainability. Since Capt John Webb first launched our Classic Bay Rum, our bottles have been woven with local, sustainable palm fronds. It is a part of our iconic look and part of our commitment to conservation and sustainability in the men's grooming industry. Today, island artisans continue to hand-weave each bottle with locally grown palm fronds. Moreover, we have made significant strides to ensure that every component of our men's colognes and aftershaves, from packaging to product, is natural, recyclable, or sustainabl ..read more