This Earth Day, St Johns is proud to announce a new partnership with the Friends of Virgin Islands National Park. In our ongoing commitment to sustainability, we're donating $1 from each purchase made on Earth Day to aid their efforts in conserving the park's invaluable natural and cultural resources. The Friends of Virgin Islands National Park are on the front lines of environmental stewardship, promoting education, advancing scientific research, and spearheading conservation initiatives. By supporting their mission, we're helping to ensure that the park's diverse wildlife habitats, hiking t ..read more

In our 78 year history we have always had an eye on conservation and sustainability. Since Capt John Webb first launched our Classic Bay Rum, our bottles have been woven with local, sustainable palm fronds. It is a part of our iconic look and part of our commitment to conservation and sustainability in the men's grooming industry. Today, island artisans continue to hand-weave each bottle with locally grown palm fronds. Moreover, we have made significant strides to ensure that every component of our men's colognes and aftershaves, from packaging to product, is natural, recyclable, or sustainabl ..read more

Worthy of an "I do." By Rowan Lynam · Published: Apr 5, 2024 hen your venue is selected and you’ve said yes to your dress, it’s time to start thinking about how you want to smell on your big day. Choosing your wedding day scents can be a statement, a guaranteed memory and a chance to set the mood for yourself with the perfect accent that embodies your theme and your romance. But what to choose? We asked the perfumers and fragrance houses to dive deep into their catalogues to bring us their favorite and most popular scents for weddings. Explore the sensual notes and invigo ..read more

By: Jeanette Hurt - Contributor at Forbes.com "Booze and perfume are both time-honored gifts for Valentine’s Day so why not combine both for a unique gift? From perfume and body lotions to candles and incense, here’s a round-up of boozy-scented gifts that are sure to please." --- St Johns Fragrance Co. Bay Rum Aftershave/Cologne, $60 Smooth and spicy, spicy, Bay Rum embodies 75 years of tradition. made with a unique blend of bay leaf oil, cinnamon and cloves, along with a hint of musk and eucalyptus, Bay Rum is a bold and bracing scent, perfect for the rum lover in you ..read more

By NICK LEFTLEY on Time.com You know how this goes: You’re in the cologne section of the store, hoping to find a scent that suits you, but the experience is overwhelming. Used test strips litter the floor, nearby couples argue, a salesperson assures you that this season’s big new trend is smelling like freshly burnt hair. Thick clouds of fragrance roll by like film noir fog, causing emotional support dogs to sneeze uncontrollably. Your nose quickly loses its ability to distinguish between scents. All you wanted to do was to smell nice. What’s a guy to do? Well, for starters, you co ..read more

BY Patrice J. Williams - Published on Thrillist on 1/23/2024 at 3:19 PM   There are many types of souvenirs to buy on vacation. But for Kimberly Waters, it’s all about the perfume. An earthy vetiver scent she bought in Cuba still makes her reminisce about dancing down cobblestone streets with friends. A Grenadian bay leaf fragrance reminds her of the island's lush plants and flavorful food. When she sniffs the amber notes of Midnight Call by Les Soeurs De Noe, she remembers purchasing it on a summer trip to Greece. Waters, who is the founder of curated fragrance ..read more

From signature scents to date night staples, these are the best scents we tried all year. By ADAM HURLY in Robb Report What a year to be a fragrance lover. There were so many strong releases this year that our list of the best men’s colognes of 2023 could easily have been twice as long—but we’ve whittled it down to the 23 we truly deserve the honorific. If there are recurring themes among these 23 fragrances, they’re scents of musk and oud. Both notes are alluring, sophisticated, and mysterious; musk is a bit more ethereal while oud strikes us as more earthy and brooding. But there ..read more

By: OK! Staff - Dec. 20 2023, Updated 9:29 a.m. ET No reason to stress this holiday season. Sleigh your gifts this year by shopping OK!'s curated selection of gifts for all of your loved ones!   SOURCE: ST JOHNS FRAGRANCE COMPANY St Johns Fragrance Company's Dopp Kit Gift Set in the scent Bay Rum retails for $95 at www.stjohnsbayrum.com. Trust us, the man in your life will never smell better! SEE ALL PRODUCTS LISTED ..read more

By April Hardwick - New York Post - Published Dec. 5, 2023, 6:42 a.m. ET Let us help you find the perfect gift for that special someone. ‘Tis the season to eat, dance and be merry, but true joy comes from giving and showering friends and family with gifts of gratitude. Whether dad, brother, mom, sister or a very special person in your life, we’ve culled a fun assortment of our top picks so you’ve got it covered. Madras cologne by St Johns Fragrance Company Dream of Caribbean retreats while taking in scents of mandarin and black pepper in St Johns Fragrance Company’s Madras cologne. $60 SEE ..read more

RACHEL BROWN - NOVEMBER 16, 2023 Last month, Unilever announced it sold a majority stake in Dollar Shave Club to Nexus Capital Management, and Reuters reported Carlyle has put Every Man Jack up for sale. Chronicling movements in men’s grooming, CPG Wire wrote, “It feels like the end of an era for the category…The men’s grooming category does seem like a race to the bottom.” The consumer packaged goods news aggregator concluded that it doesn’t “foresee Carlyle, Unilever, or anyone finding meaningful profits there over a sustained period.” Against the backdrop of developments in men’s grooming a ..read more