What to Do When Things Go Wrong As A Photographer Let’s face it – no matter how seasoned you are behind the lens, photography mishaps are bound to happen. But fear not! Today, we’re diving into a topic that every photographer encounters at some point: What to Do When Things Go Wrong. From unpredictable weather to challenging lighting situations, last-minute cancellations, and dealing with unhappy clients, we’ve all been there. In this episode, I’ll share some valuable tips and strategies to help you navigate these tricky situations like a pro. Let’s get started!   Tip #1: Embrace the Elem ..read more

The Business Side of Senior Photography Today, we’re diving deeper into the business side of senior photography. Our focus is on pricing, contracts, and customer service. These elements form the backbone of a successful photography business. Mastering the business side can mean the difference between merely surviving and thriving in the world of senior photography.  Tip 1: Establish Your Pricing Let’s talk about money! Establishing your pricing as a senior photographer involves several key considerations to ensure you are pricing your services effectively and competitively.  Begin by ..read more

5 Ways to Stay Inspired and Avoid Burnout as a Photographer Today, we’ll talk about 5 Ways to Stay Inspired and Avoid Burnout as a Photographer. I think it’s safe to say that we have all dealt with moments of burnout and a lack of inspiration in our photography journey. Whether you’re just starting out or you’ve been capturing moments behind the lens for years, the struggle with burnout and dwindling inspiration is a universal challenge. Today, we are going to dive into practical strategies to combat these challenges head-on. I hope this leaves you feeling more confident and ready to reignite ..read more

Today, we’ll discuss how to grow your photography services while preserving your unique niche! In this post, we’ll reveal how collaborating with niche-adjacent businesses can help you reach new clients and create mutually beneficial partnerships. We’ll also show you how to leverage social media to showcase your niche photography services and attract more clients. Let’s dive in and discover how to elevate your business with these actionable strategies! 3 Ways to Grow your Photography Services While Still Staying in your Niche Tip #1: Expand Your Service Offerings Diversifying your services beyo ..read more

One of the most effective ways to enhance your visibility and attract more clients is to rank higher on Google by mastering some simple SEO – that’s Search Engine Optimization.  In this blog post, we’ll explore five proven strategies to rank higher on Google and let your clients find you effortlessly. From keyword optimization to creating high-quality content and building quality backlinks, these techniques will elevate your online presence and position you as a go-to senior photographer in your area.  When it comes to marketing your business, we can’t forget about the importance of ..read more

Today, we’ll discuss essential strategies to drive traffic to your website. Whether you’re new to photography or striving to boost your online presence, these tips are your ticket to attracting more clients and boosting your business. Before we get started with tips on how to drive traffic to your website, you first want to know how much traffic your website is getting! Are you getting lots of traffic?  Are those visitors converting?  How do you know?  Knowing your website analytics is an important piece of information! Google Analytics and Google Search Console are both great o ..read more

In today’s digital age, having a strong online presence and effective marketing strategies are essential for growing your photography business. That’s why I’m excited to share with you five proven tactics that will not only help you expand your email list but also elevate your brand and attract more high school seniors to your services. In this post, we’re diving into a topic that’s crucial for photographers looking to thrive in a competitive market…    5 Tactics that WORK to get Seniors on Your Email List Tip #1: Offer Irresistible Freebies One of the best ways to entice seniors and ..read more

Today, I’m sharing 5 tips for using the power of TikTok to promote and grow your high school senior photography business! For some of you, diving into the world of TikTok might sound intimidating. And for others, you might already be there and want to take your TikTok content to the next level!   Whether you don’t even have an account created yet, or you just wrapped up completing the latest TikTok challenge, today’s episode will help you make the most out of this dynamic platform. So, let’s jump in!   5 Tips to Catapult Your Senior Photography Business Using The Power of TikTok &nbs ..read more

Today I am sharing a real candid conversation with two of my Leslie Kerrigan Photography model team members, Mallory and Hannah Grace. We’re chatting about social media, what’s cool and what’s cringe, and all the things high school seniors think about when it comes to photography.  This conversation includes what’s trendy and how to impress your Gen Z clients so that you can really understand the teens  that we are marketing to and it’s a great example of what you as a photographer should be asking and talking to your seniors and model team members about.  What’s Trendy, What’s ..read more

Today I’m sharing 3 updates to make on your senior photography website to convert potential clients into clients. It’s no secret that there are several photographers to choose from these days. In a sea of photographers, it’s important to differentiate yourself and your business! A great way to do this is to keep your photography website up-to-date, relevant, and stocked with helpful information. Whether you have a fully built-out website, you’re just getting started with your online presence, or you’re somewhere in between, I’m here to help you take your website to the next level. So, let’s ju ..read more