Smiley Face Survey: Overview Customer feedback is at the heart of businesses today. Feedback provides you with data that can be used for decision-making and improving customer experience. The top three reasons why businesses invest in customer experience include sales improvement (42%), customer retention improvement (33%), and customer satisfaction improvement (32%). When you are trying to understand what type of experience your customers prefer, your best source of information is your customers. This makes customer feedback and surveys more important than ever. Feedback emojis is one of t ..read more

What skills a customer success manager needs to succeed? It is a billion-dollar question that is asked a lot. As businesses are giving more importance to customer success, customer experience, and customer services than ever, a lot of customer success positions have emerged recently. Candidates are interested in acquiring skills that will make them successful customer success managers. There isn’t any set of fixed customer success manager skills that all the companies need. However, the top skills that every customer success manager must have are covered below that will give you a good idea ..read more

Customer success jobs are on the rise and so as customer success courses. It is one of the fastest-growing professions in the US and other parts of the world. Businesses have realized the importance of delivering value to their customers. Customer-centric businesses are 60% more profitable than their counterparts. According to the CMO Council, 14% of marketers are of the view that customer-centricity is the trademark of their companies. It’s the era of customer success and there isn’t any better time to upgrade your skillset. If you are looking for a new career, nothing works better than cus ..read more

Almost 70% of marketers reported that they’re actively investing in content marketing in 2020. The competition is fierce. I’m sure you know it. Just do a quick Google search for a few keywords you are targeting and check the number of search results. You can’t win your content marketing game with mediocre content. There are tons of ways to improve the content you produce, but nothing works better than content feedback. Getting feedback from your audience about the content provides you with data on what works best, reader preferences, and more. Data never disappoints. If you are new to conten ..read more

Collecting user feedback is essential for your business survival. One out of 26 unhappy customers registers a complaint with the company, the other 25 switches to another company without saying anything at all. Another study found that 52% of consumers say that businesses must take action based on feedback. You must collect feedback from visitors, users, and customers to improve UX. Collecting feedback isn’t a big deal. If you are using WordPress, you don’t have to use any tool, rather you can use user feedback plugins for WordPress. Install a plugin, customize it, and start collecting feedb ..read more

Your company’s approach to customer service shows the importance of customers in your business. Measuring key customer service KPIs and ensuring your business performs exceptionally well on these performance indicators tells a lot about your business and customer-centricity. Customer service shouldn’t just be a department, it should be the entire company. Tony Hsieh After all, 96% of consumers reported that customer service is an important factor that determines their loyalty to a brand. Take customer services lightly, and you’ll face the music. Here is an overview of the customer service K ..read more

Collecting feedback from customers, users, and subscribers is essential for every business. It helps you find loopholes, identify opportunities, and you understand your ideal customers better. Importantly, the data collected helps you in product development, marketing, CRO, user experience, and customer services. Over 52% of consumers expect businesses to take action based on customer feedback. This is because they want businesses to fix issues and improve UX. Customers are aware of the importance of participating in surveys as it is the only way they can share feedback with businesses. As m ..read more

We’re living in an age where data drives marketing. According to Gartner, some three out of four marketing leaders base their decisions on data analytics. The survey also revealed that while about 76% of marketers are now making the majority of their decisions based on data, that number will only increase through 2020. The truth is that customer data/marketing analytics is a big tent that covers a number of aspects, including: Customer journey mapping Website personalization Segmentation A/B testing Still, there is one fundamental customer-data metric that has been around since long before ..read more

Eighty-three percent of consumers fill at least one survey a year. As a business, you have several ways to collect feedback from your customers, but nothing beats email. It has one of the highest response rates of up to 25%. You can collect email feedback in multiple forms such as an embedded widget or an external link to the survey. Subscribers can participate in the survey as per their convenience. You can run email feedback campaigns on complete autopilot. Result? You get to know your customers (and audience) better. You understand their likes, dislikes, preferences, challenges, and much ..read more

An average consumer is exposed to between 6K to 10K ads every single day. It is getting tough for businesses to make an impact and stand out from the crowd. No matter how effective your ad is, it can be easily lost among all those ads that an average consumer sees every single day. The daily ads your ideal customer is exposed to isn’t the only issue… The average attention span has reduced to a mere eight seconds. People lost concentration after eight seconds. An effective ad has to be three seconds or less if you want to grab the attention of your audience. Marketers have understood the impo ..read more