Inside brands like Powerade, Reese’s and Old El Paso’s Olympic and Paralympic influencer play https://ift.tt/JqhmV8O The Olympic Games aren’t due to start until the final week of July, but brands hoping to bask in the glow of the Olympic torch have already commenced campaign efforts. And as the Paris Games edge closer, partnerships with competing athletes are set to be an increasingly vital part of the brand arsenal. Despite strict regulations around advertising and brand partnerships, marketers and specialist agencies have been working to carefully select rosters of Olympians in the hope of p ..read more

Media Briefing: News publishers prep for possible ad slumps as election season nears https://ift.tt/mYCKhbF It’s anyone’s guess this election season No one really knows how the ad market will look in the immediate run-up to the U.S. presidential election, but to avoid the possibility of lost revenue, news publishers are seeking alternative avenues to appeal to advertisers. While Dow Jones is focusing on events and non-political content for its politically-averse advertisers, The Guardian set its sights on political and advocacy advertisers who want to show up against election coverage.  T ..read more

Indie agency Boathouse creates supplier diversity program as agencies expand external DEI efforts https://ift.tt/GcoqHjL As matters of diversity, equity and inclusion struggle to maintain the footing they seemingly achieved earlier this decade, some agencies continue to push them forward. The latest, independent marketing/communications agency Boathouse, is adding a supplier diversity program starting next week as part of expanding its diversity initiatives more widely. It will be a way for the agency to extend diversity practices to more areas of the business and expand the opportunities for ..read more

Why The Voice is investing in a cross-platform metaverse strategy https://ift.tt/ud7NeC2 The international reality television franchise The Voice has launched its own virtual experience today inside the metaverse platform The Sandbox. It’s the latest example of the brand’s push into virtual space, showcasing The Voice’s uniquely cross-platform approach to its metaverse strategy. In addition to this week’s launch in The Sandbox — a mini game named “Coach Battle,” in which players act as coaches in a fictional version of the show — The Voice has shown up across a wide range of metaverse pla ..read more

Enjoy a lifetime of Curiosity Stream documentary streaming for only £144.03 https://ift.tt/orjy2X7 TL;DR: Through May 12, you can sign up for lifetime access to Curiosity Stream documentaries for £144.03. Instead of spending the new year scrolling through the same old collection of documentaries on Netflix and Hulu, it might be time to try a platform that actually specialises in educational content. Curiosity Stream is home to a huge selection of high-quality documentaries and docu-series on a wide variety of topics, from nature and space exploration to the royal family. Now, a lifetime subsc ..read more

How to watch Bayer Leverkusen vs. AS Roma online for free https://ift.tt/qclYkf7 TL;DR: Watch Bayer Leverkusen vs. AS Roma in the Europa League for free on ServusTV. Access this free streaming platform from anywhere in the world with ExpressVPN. Whether or not Bayer Leverkusen make it to the final of the Europa League, Xabi Alonso’s side have enjoyed a truly special season. They are already Bundesliga champions, DFB Pokal finalists, and Europa League semi finalists, which isn’t exactly bad. But they will want more, and that starts with the second leg of their Europa League semi-final fixture ..read more

Sony and Apollo’s Plan for Paramount: Break It Up https://ift.tt/JkKc6f8 Shari Redstone helped build Paramount Global into a sprawling media empire, but if Sony Pictures Entertainment and private-equity giant Apollo Global Management acquire it for $26 billion, they plan to break it all up, according to three people familiar with the deal discussions. The plan would see the CBS broadcast network, cable channels like MTV and the Paramount Plus streaming service auctioned off, said the people, who asked not to be identified sharing private details. Paramount Pictures — home to blockbusters lik ..read more

‘Wordle’ today: Here’s the answer hints for May 9 https://ift.tt/n24d31Y Oh hey there! If you’re here, it must be time for Wordle. As always, we’re serving up our daily hints and tips to help you figure out today’s answer. If you just want to be told today’s word, you can jump to the bottom of this article for May 9’s Wordle solution revealed. But if you’d rather solve it yourself, keep reading for some clues, tips, and strategies to assist you. Where did Wordle come from? Originally created by engineer Josh Wardle as a gift for his partner, Wordle rapidly spread to become an international ph ..read more

Gap Reinstates CMO Role, Hiring From PepsiCo to Drive Brand Revival https://ift.tt/u97GD4r As it marches ahead with its turnaround plan, Gap has reinstated its chief marketing officer position, hiring PepsiCo’s Fabiola Torres to fill it with a global remit. Torres will be the first person in two years to sit in Gap’s CMO seat, which has remained unoccupied since the departure of Mary Alderete in 2022. The exec was most recently svp and CMO of energy drinks at Pepsi, where her responsibilities also included overseeing the CPG giant’s Hispanic business unit. Before that, Torres was vp of global ..read more

Fossil Consolidates Global Media With Assembly https://ift.tt/wbWNFZn After a global media review spanning more than four months, Fossil Group is consolidating its account with the Stagwell agency Assembly. The brand is winding down its regional relationships with 15 agencies and will now entrust Assembly with its integrated media management and data and measurement duties across all of its paid channels. “This has been a big shift, Fossil svp and chief marketing officer, Lisa Marie Pillette told ADWEEK. “We have 14 owned and licensed brands under our group, and so we were looking for a very ..read more