How much skincare is too much? This is a controversial subject and to look at current skincare recommendations critically is not well received by the industry. Despite this we feel it is an important matter to examine and look at skincare trends from a holistic viewpoint. Current Skincare Trends  In recent years the 11- step formula of asian celebrities’ skincare has established itself as the top routine for skincare enthusiasts all over the world. On the other end we have the single ingredient trend where you buy multiple single ingredients or specific function products and apply them in ..read more

Every skincare blog is full of praise for antioxidants, apparently they are the key to eternal youth. But what are they really and what are they doing in your skincare products? An antioxidant prevents or reverses an oxidation process. What is Oxidation, you ask? Oxidation process explained Think of an old iron gate that is slowly rusting away or a cut-up apple that is turning brown. These are everyday oxidation processes where you can see how oxygen ions, called free radicals, attack and slowly destroy the surface of another object. To get a better understanding we have to look at it on a mol ..read more

The people of Shunga an area in Karelia, Russia, live healthier and longer lives compared to most other regions of the world. When scientists studied the reasons for this, they found the cause of this longevity in the rock formations that can be found plentiful in this area, a blackish carbon mineraloid that they named Shungite after the region of origin.   The native population of this region is well aware of the healing and cleansing properties of this mineral and has been using it in folk medicine for hundreds of years.  Russian emperor Peter the Great understood the powerful heal ..read more

  The Pomegranate is an ancient sacred fruit that is known to have multiple health benefits.  The English name "pomegranate" is derived from Middle French—pomme garnete or “seeded apple.” Pomegranates are believed to have originated in Iran, known at that time as Persia. In Greek mythology, Pomegranates represent the cycle of death and rebirth. Referred to as “The Fruit of Life”, Pomegranates were a significant fruit for several religious, cultural, spiritual, and medical practices.   In modern skincare we have re-discovered those ancient recipes and formulations and have ..read more

Sea buckthorn is originally a wild plant from Central Asia. Over millennia it spread naturally across from the Alps in central Europe to the coasts of the North and Baltic Seas. It is a small thorny shrub with vibrant orange berries as fruits. Sea buckthorn has been used in Asian and Russian traditional medicine for centuries. The plant has a large number of active ingredients which are successfully used in the cosmetic industry. It is frequently used in cosmetic products for the care of dry, flaky or rapidly aging skin. Valuable substances contained in sea-buckthorn oil play an important rol ..read more

Collagen itself is naturally present in the body, where it plays a huge role in the structural composition of the skin and its elasticity. It helps promote and keep the skin's plumpness, tautness and strength, which over time decrease due to ageing. However, the benefits of taking collagen supplements are still debated. While topically applied collagen will moisturize the skin but that's about the extent of what it can do. Applying collagen topically has never been shown to stimulate collagen synthesis or growth. This is because collagens are big molecules making them too large ..read more

Discover more about the different charities that we donate to through our checkout app. With every purchase we donate $5 of our profit to the charity of your choice. No cost for you but you get to decide. One Girl Charity 132 MILLION GIRLS AROUND THE WORLD ARE DENIED AN EDUCATION. They are on a mission to change this. BUT EDUCATION CHANGES EVERYTHING Educating girls is the number one way to fight climate change, to reduce poverty, and to create a fair and sustainable planet!   When a girl is educated, her health, status, income, and entire future changes for the better, and she ..read more

Discover more about the different charities that we donate to through our checkout app. With every purchase we donate $5 of our profit to the charity of your choice. No cost for you but you get to decide. Australian Wildlife Conservancy The Nature Conservancy is a global environmental non-profit non-government organisation working to create a world where people and nature can thrive. Founded at its grassroots in the United States in 1951, The Nature Conservancy has grown to become one of the most effective and wide-reaching environmental organisations in the world. Thanks to more than a milli ..read more

Discover more about the different charities that we donate to through our checkout app. With every purchase we donate $5 of our profit to the charity of your choice. No cost for you but you get to decide. ANTaR ANTaR is a small but dynamic organisation representing a grassroots movement of Australians in support of justice, rights and respect for Australia’s First Peoples.  ANTaR has been working with Aboriginal and Torres Strait Islander organisations and leaders on rights and reconciliation issues since 1997.  ANTaR is an independent, national network of organisations and individu ..read more

Discover more about the different charities that we donate to through our checkout app. With every purchase we donate $5 of our profit to the charity of your choice. No cost for you but you get to decide. Bush Heritage The Australian bush is a place of outback wonders and rugged beauty. Bush Heritage is an independent not-for-profit that buys and manages land, and partners with Aboriginal people, so they can protect our irreplaceable landscapes and our magnificent native species forever. When you choose them, your money is being spent in Australia, for all Australians ..read more