Considering The Image Pyramid in 2024
Coleman Insights
by Jay Nachlis
1w ago
The Image Pyramid. This simple illustration of layers that represent the way listeners perceive radio stations was introduced to the industry decades ago by our founder, Jon Coleman, and still guides our strategic work today. But that doesn’t mean we don’t regularly think about the evolution of the Pyramid and how it applies as the medium (and how consumers use it) changes. The foundation of the Pyramid is a station’s Base Music or Talk Position. Its importance is demonstrated by the largest amount of space and, as the base component, is responsible for holding everything up. Without a stron ..read more
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Why One Radio Station’s Listeners Happily Pay for Its Merchandise
Coleman Insights
by Jay Nachlis
3w ago
  Radio station merchandise. Since what feels like forever, radio stations have tried with varying degrees of success to get their listeners to display the logo. From t-shirt giveaways in Family 4-Packs to bumper stickers on the table at a remote, doling out station swag is a rite of passage. You can just picture Marconi inviting listeners to spin the prize wheel. But what if the script was flipped? What if listeners actually paid the radio station for the privilege of wearing the merch? It’s not completely without precedent. NPR has its online store, and a handful of local radio station ..read more
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20 Different Radio Formats with Top 5 Success
Coleman Insights
by John Boyne
1M ago
One of the things I love about my job is the broad perspective gained from helping a diverse array of clients in a diverse array of situations: different places, different demographics, different content types, different platforms. We’ve always felt that such a variety of experiences allows us to better serve our clients, as learnings build upon one another, sometimes in surprising ways. Our work in radio takes us to many markets, and while there are certainly themes and trends that are widely evident, it’s also fascinating to see how different the successful brands of one community can be fr ..read more
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All Things Kum & Go (But Maybe They Shouldn’t)
Coleman Insights
by David Baird
1M ago
But they love you enough to wear your logo on a t-shirt… A few years ago, my son and I made a trip through the Midwest to meet with college football coaches who had invited him to join their program. Interstate driving is monotonous at best and besides your car radio, the only source of entertainment are the billboards and signs you see along the way. Driving through the corn fields of Iowa, one business caught my son’s eye. “Kum & Go? What the…? Dad, we gotta stop!” In 1959, William A. Krause and Tony S. Gentle founded the Hampton Oil Company in Hampton, IA. By the early 60s, they began ..read more
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Why You Should Get to Know Wade Kingsley – Part 2
Coleman Insights
by Warren Kurtzman
1M ago
Last week I wrote about my admiration for Wade Kingsley, the Australian-based consultant from whom I’ve learned a great deal in the short time I’ve known him. Most of last week’s piece discussed creating future demand versus harvesting existing demand, terminology that comes from the Masters of Advertising Effectiveness course offered by the World Advertising Research Center, which Wade has completed and highly recommends to others. Even if you follow Wade’s recommendation to focus more on creating future demand versus harvesting existing demand and you design your marketing campaigns with pl ..read more
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Why You Should Get to Know Wade Kingsley – Part 1
Coleman Insights
by Warren Kurtzman
2M ago
I relish opportunities to meet new people, especially those with whom I have a common bond but who also expose me to innovative ideas and new ways of thinking. Thanks to having a mutual client, I’ve gotten to know Wade Kingsley over the past year, and I already believe every media professional can benefit from getting to know him. For those unfamiliar with Wade, he spent 20 years in Australian radio and then left the day-to-day of the media business to start his own company, The Ideas Business. Wade’s company has a simple mission—to make the world a more creative place—and it pursues that in ..read more
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The Unlikely Rebranding of Stanley
Coleman Insights
by Jay Nachlis
2M ago
Last week, my 18-year-old son brought home a tall dark green thermos from a thrift store. It looked like a thermos that might have been used by one of those workers you see in pictures that sat without a harness while constructing the Empire State Building. The name “Clarence” was etched in black Sharpie around the rim, and although you can buy a new version of this very vessel on Amazon, this one was clearly from “back in the day”.  He paid 15 bucks for someone’s old lunch thermos. Just a few weeks ago, I was served a post by The Krazy Coupon Lady on Facebook showing a picture of a line ..read more
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They Tried That, and It Won’t Work
Coleman Insights
by Sam Milkman
2M ago
We hear lots of memorable expressions in our client meetings. Most are axioms about how things work in radio programming. And many of them are dead wrong! “But it tests” is a perennial favorite, an argument for playing a song that is completely un-strategic because somebody put it in a music test—and just our luck, it came back strong. Look…you can test “Gangnam Style” all you like, and no matter how well it scores, I promise it doesn’t belong on your Rock station. “But it tests”—doesn’t that mean our audience loves it and we should play it? Yes, they love it, but no, it does not mean that yo ..read more
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Give It Time to Grow! (A Plea for Patience When Evaluating Content)
Coleman Insights
by Jay Nachlis
2M ago
Boy oh boy, do we live in a “satisfy me now” society. If those online ad metrics don’t look good at the end of the week, pull it! If those streaming numbers don’t look good the morning after the episode, get rid of it! If the ratings don’t look good for the new format, see you later! The abundance of real-time analytics is great. Right? Consider the streaming TV industry, which is producing so much content it’s quite literally impossible to keep up. So much of the content is legitimately great but more than any one person could possibly watch. Every time I hear about a TV show I think I might ..read more
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How Spotify’s “Wrapped” Spoke to Me
Coleman Insights
by Jay Nachlis
3M ago
December means lots of things. End of the year, colder weather, the holiday season, and another edition of the “Wrapped” playlist that Spotify curates for its premium subscribers. Spotify aggregates the listening data it has on you to present your very own year-end listening recap with a delightful, animated accompaniment. In previous years, even though data is data, for whatever reason I’ve felt Spotify missed the mark on how I used the platform. But this year, they nailed it. Spotify confirmed my wildly diverse tastes by indicating I’ve listened for 24,350 minutes to 1,081 artists in 51 ge ..read more
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