Over the years, “Because we’ve always done it that way” has become a bit of a caricature. We picture someone in the boardroom answering “Why are we doing that?” with the dreaded habitual response. I don’t remember the last time I heard someone say that, and yet…it is done repeatedly. It’s not to say that … The post Jack White Upends “Because We’ve Always Done It That Way” appeared first on Coleman Insights ..read more

There have been many famous anti-litter campaigns over the years: Woodsy the Owl’s “Give a Hoot! Don’t pollute,” “Keep America Beautiful” with Iron Eyes Cody, the Indigenous person who cried at the sight of litter being tossed out of cars, and the “Don’t Mess With Texas” campaign initiated by the Texas DOT. Now the state … The post Breaking Bad Habits: Don’t Litter In Walter White’s Territory appeared first on Coleman Insights ..read more

  “Your greatest strength begets your greatest weakness” is a quote typically attributed to William Shakespeare. The idea is that excelling in one dimension may reveal a vulnerability in another. For example, the military that develops overwhelming superiority on its northern flank may find itself under-prepared for an attack on its southern flank. While one … The post Your Brand’s Strength Or Weakness? It’s A Matter Of Perspective. appeared first on Coleman Insights ..read more

Transparency. It’s easier said than done. Brands have traditionally held back information from their customers, for reasons that may include: Fear of exposing vulnerabilities The perception that the customer “can’t handle” the information Perceived lack of control Concern about negative impact on the brand’s image On the other hand, think about the positives that can … The post How United Airlines Is Trying To Win The Trust Image appeared first on Coleman Insights ..read more

You wouldn’t believe how many texts and emails I’ve been getting from politicians lately. Well of course you would, especially if you live in a swing state like Pennsylvania, as I do. A few weeks ago, I received an email from Jeff Jackson, who is running for Attorney General in North Carolina (another swing state). … The post Jeff Jackson’s Unique Approach To Political Marketing appeared first on Coleman Insights ..read more

If you watched the Grammy Awards on February 4th earlier this year, you may recall Beyonce sporting a cowboy hat, a premonition of what was to come. “Texas Hold ‘Em”, the first single from her forthcoming album Cowboy Carter, dropped one week later during the Super Bowl. It was the latest in a series of … The post Sometimes The Buzz Is Bigger Than The Song appeared first on Coleman Insights ..read more

You may have seen the news two weeks ago when we announced that Quest Global Research Group is acquiring Coleman Insights. Since the announcement, I have received many notes congratulating us on the deal, which I sincerely appreciate. These notes, however, made me think that while many of our clients and industry colleagues were congratulating … The post Coleman’s Sale To Quest: What’s In It For Me? appeared first on Coleman Insights ..read more

More than 20 years ago, I was the Program Director of a Hot AC station in Missoula, MT. KMSO-FM was, and still is an independently owned broadcaster. When you’re in a position like that, you don’t have a lot of time to think about much of anything. You’re being pulled in a million different directions—morning … The post Your Radio Station No Longer Needs To Follow The Herd For Music Decisions appeared first on Coleman Insights ..read more

Good morning from the world’s largest podcasting conference, Podcast Movement in Washington, DC! From the first time I attended this great event in Philadelphia six years ago, I felt an energy that always excites me about returning. No one should debate podcasting’s strength as an audio medium. Like radio, there is power in the spoken … The post Why Podcasters Must Urgently Adopt A Video Strategy appeared first on Coleman Insights ..read more

What a time to program Country music. At the time of this writing, the top two songs on the Billboard Hot 100 are “A Bar Song (Tipsy)” by Shaboozey and “I Had Some Help” by Post Malone Featuring Morgan Wallen. There are three Morgan Wallen songs in the Top 20. Keep going to find Marshmello … The post How Should Country Radio Meet This Crossover Moment? appeared first on Coleman Insights ..read more